How popular isSoul Pilates in search?
In August 2026, there were an estimated 1.4K branded searches for Soul Pilates in New Zealand which is up 350% over the last 11 months. Soul Pilates holds 7.2% estimated Share of Search among New Zealand wellington pilates studios and is ranked 2nd of 4 competitors for search popularity.
Reform Fitness91.1%
Soul Pilates7.2%
Thrive Pilates1.1%
ARC Wellness0.55%
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Which wellington pilates studios compete with Soul Pilates?
Share of Search by month for Reform Fitness, Soul Pilates. The figures are in the table below the chart.
View monthly share of search table
| Month | Reform Fitness | Soul Pilates | Thrive Pilates | ARC Wellness |
|---|---|---|---|---|
| Oct 2025 | 96.2% | 1.4% | 1.9% | 0.5% |
| Nov 2025 | 96.4% | 1.8% | 1.3% | 0.42% |
| Dec 2025 | 96.5% | 1.4% | 1.7% | 0.37% |
| Jan 2026 | 96.1% | 1.7% | 1.8% | 0.47% |
| Feb 2026 | 96.9% | 1.5% | 1.2% | 0.42% |
| Mar 2026 | 95.8% | 2.1% | 1.6% | 0.5% |
| Apr 2026 | 93.9% | 4.4% | 1.3% | 0.49% |
| May 2026 | 91.5% | 6.7% | 1.2% | 0.64% |
| Jun 2026 | 91.4% | 6.5% | 1.6% | 0.53% |
| Jul 2026 | 92% | 6.1% | 1.4% | 0.46% |
| Aug 2026 | 91.1% | 7.2% | 1.1% | 0.55% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.1% | 18.2K | +1% | -0.9 points | |
| 2, held 2nd | 7.2% | 1.4K | +20% | +1.1 points | |
| 3, held 3rd | 1.1% | 220 | -21.4% | -0.3 points | |
| 4, held 4th | 0.55% | 110 | +22.2% | +0.1 points |
91.1%
held 1st · 18.2K estimated branded searches · +1% vs prior month · -0.9 points
7.2%
held 2nd · 1.4K estimated branded searches · +20% vs prior month · +1.1 points
1.1%
held 3rd · 220 estimated branded searches · -21.4% vs prior month · -0.3 points
0.55%
held 4th · 110 estimated branded searches · +22.2% vs prior month · +0.1 points
Compare search popularity between Soul Pilates and its closest rivals
How has branded search demand for Soul Pilates changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Soul Pilates in New Zealand rose from 320 to 1.4K.
- Across the 11 months ending August 2026, Soul Pilates’ estimated Share of Search among wellington pilates studios in New Zealand increased from 1.4% to 7.2%.
- Across the 11 months ending August 2026, Soul Pilates’ estimated Share of Search among wellington pilates studios in New Zealand peaked at 7.2% in August 2026 and was lowest at 1.4% in December 2025.
- Across the 11 months ending August 2026, Soul Pilates rose from 3rd to 2nd among wellington pilates studios in New Zealand.
How did search popularity change for New Zealand wellington pilates studios in August 2026?
3 changes
In August 2026, Soul Pilates gained estimated Share of Search among wellington pilates studios in New Zealand, from 6.1% to 7.2%.
In August 2026, Reform Fitness lost estimated Share of Search among wellington pilates studios in New Zealand, from 92% to 91.1%.
Estimated monthly branded searches for Thrive Pilates in New Zealand fell 47.6% over 11 measured months, from 420 to 220 in August 2026.
How is Soul Pilates measured?
Brandwave collects information about searches that people make online using Soul Pilates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- soul pilates
- soul pilates wellington
- soulpilates
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Is Soul Pilates your brand?
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