Soul Pilates vs Thrive Pilates:Which is more popular by branded search in New Zealand?
In August 2026, Soul Pilates had more branded searches than Thrive Pilates among wellington pilates studios in New Zealand. Soul Pilates was estimated to have 1.4K branded searches compared to Thrive Pilates’ 220, and held a 7.2% Share of Search versus Thrive Pilates’ 1.1%.
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Which is more popular in search, Soul Pilates or Thrive Pilates?
Compare Wellington Pilates studios using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Soul Pilates, Thrive Pilates. The figures are in the table below the chart.
View monthly share of search table
| Month | Reform Fitness | Soul Pilates | Thrive Pilates | ARC Wellness |
|---|---|---|---|---|
| Oct 2025 | 96.2% | 1.4% | 1.9% | 0.5% |
| Nov 2025 | 96.4% | 1.8% | 1.3% | 0.42% |
| Dec 2025 | 96.5% | 1.4% | 1.7% | 0.37% |
| Jan 2026 | 96.1% | 1.7% | 1.8% | 0.47% |
| Feb 2026 | 96.9% | 1.5% | 1.2% | 0.42% |
| Mar 2026 | 95.8% | 2.1% | 1.6% | 0.5% |
| Apr 2026 | 93.9% | 4.4% | 1.3% | 0.49% |
| May 2026 | 91.5% | 6.7% | 1.2% | 0.64% |
| Jun 2026 | 91.4% | 6.5% | 1.6% | 0.53% |
| Jul 2026 | 92% | 6.1% | 1.4% | 0.46% |
| Aug 2026 | 91.1% | 7.2% | 1.1% | 0.55% |
| Sep 2026 | — | — | — | — |
How has the Soul Pilates and Thrive Pilates comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Soul Pilates took it in November 2025, Thrive Pilates took it in December 2025, Soul Pilates took it in February 2026.
- Across the 11 months ending August 2026, Soul Pilates’ estimated Share of Search among wellington pilates studios in New Zealand moved from 1.4% to 7.2%, and its estimated monthly branded searches moved from 320 to 1.4K.
- Across the 11 months ending August 2026, Thrive Pilates’ estimated Share of Search among wellington pilates studios in New Zealand moved from 1.9% to 1.1%, and its estimated monthly branded searches moved from 420 to 220.
How did search popularity change for New Zealand wellington pilates studios in August 2026?
2 changes
In August 2026, Soul Pilates gained estimated Share of Search among wellington pilates studios in New Zealand, from 6.1% to 7.2%.
Estimated monthly branded searches for Thrive Pilates in New Zealand fell 47.6% over 11 measured months, from 420 to 220 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Soul Pilates’ and Thrive Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Soul Pilates
3 branded search terms
- soul pilates
- soul pilates wellington
- soulpilates
Thrive Pilates
5 branded search terms
- thrive pilates
- thrive pilates & movement studio
- thrive pilates studio
- thrive pilates wellington
- thrivepilates
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.