Brandwave

How popular isSoul Pilates?

In September 2026, people searched for Soul Pilates by name about 720 times in New Zealand, a 125% increase from the previous year. These searches made up 28.9% of all New Zealand Wellington Pilates studio searches, placing Soul Pilates second out of six studios. When we asked both ChatGPT and Google AI Overviews about Wellington Pilates studios, Soul Pilates appeared in two of the three answers and was the third most recommended of the six.

Search and AI answers in September 2026

Soul Pilates is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. Reform FitnessShare of searches 47.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Soul PilatesShare of searches 28.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Tiaki Physio + PilatesShare of searches 10.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. Thrive PilatesShare of searches 6.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. ARC WellnessShare of searches 4.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+1 more

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Top Wellington Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, Soul Pilates was mentioned in two out of three: in two of the three ChatGPT answers. Soul Pilates is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reform Fitness1st
  2. Thrive Pilates2nd
  3. Soul Pilates3rd
  4. Tiaki Physio + Pilates4th
  5. Performance Pilates5th
  6. ARC Wellness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Wellington Pilates studios compete with Soul Pilates?

Soul Pilates against Wellington Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, Soul Pilates, Tiaki Physio + Pilates, Thrive Pilates, ARC Wellness, Performance Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessSoul PilatesTiaki Physio + PilatesThrive PilatesARC WellnessPerformance Pilates
Oct 202559.6%1.9%13.5%14.1%5.8%5.1%
Nov 202563.9%4.8%14.3%10.2%3.4%3.4%
Dec 202564%4%13.6%11.2%4%3.2%
Jan 202665.1%4.6%11.2%9.9%5.9%3.3%
Feb 202662.1%4%16.9%8.9%5.6%2.4%
Mar 202660.6%5.5%15.8%10.3%5.5%2.4%
Apr 202653.4%21.9%9.6%7.9%5.1%2.2%
May 202643.8%30.4%10.8%7.2%5.7%2.1%
Jun 202645%30.9%11%7.3%3.7%2.1%
Jul 202645%26.7%14.4%7.8%3.9%2.2%
Aug 202646.9%24.4%13.1%6.9%5.6%3.1%
Sep 202647.6%28.9%10.2%6.6%4.2%2.4%

  1. 1.Reform Fitness

    47.6%

    Held 1st. 790 estimated branded searches, +5.3% vs prior month. Share +0.7 points.

  2. 2.Soul Pilates

    28.9%

    Held 2nd. 480 estimated branded searches, +23.1% vs prior month. Share +4.5 points.

  3. 3.Tiaki Physio + Pilates

    10.2%

    Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -2.9 points.

  4. 4.Thrive Pilates

    6.6%

    Held 4th. 110 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.ARC Wellness

    4.2%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share -1.4 points.

  6. 6.Performance Pilates

    2.4%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share -0.7 points.

Compare popularity between Soul Pilates and its closest rivals

Every comparison with Soul Pilates

4 comparisons

How has branded search demand for Soul Pilates changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Soul Pilates in New Zealand rose from 320 to 720.
  • Across the 12 months ending September 2026, Soul Pilates’ share of searches among Wellington Pilates studios in New Zealand increased from 1.9% to 28.9%.
  • Across the 12 months ending September 2026, Soul Pilates’ share of searches among Wellington Pilates studios in New Zealand peaked at 30.9% in June 2026 and was lowest at 1.9% in October 2025.
  • Across the 12 months ending September 2026, Soul Pilates rose from 6th to 2nd among Wellington Pilates studios in New Zealand.

How did search popularity change for New Zealand Wellington Pilates studios in September 2026?

6 changes

  1. In September 2026, Soul Pilates gained share of searches among Wellington Pilates studios in New Zealand, from 24.4% to 28.9%.

  2. In September 2026, Reform Fitness gained share of searches among Wellington Pilates studios in New Zealand, from 46.9% to 47.6%.

  3. In September 2026, Tiaki Physio + Pilates lost share of searches among Wellington Pilates studios in New Zealand, from 13.1% to 10.2%.

  4. In September 2026, ARC Wellness lost share of searches among Wellington Pilates studios in New Zealand, from 5.6% to 4.2%.

  5. In September 2026, Performance Pilates lost share of searches among Wellington Pilates studios in New Zealand, from 3.1% to 2.4%.

  6. Estimated monthly branded searches for Thrive Pilates in New Zealand fell 50% over 12 measured months, from 220 to 110 in September 2026.

How are Soul Pilates’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Soul Pilates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • soul pilates
  • soulpilates

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How the Brand Demand Index is measured

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