Reform Fitness vs Soul Pilates:Which is more popular?
In September 2026, Reform Fitness had more branded searches than Soul Pilates among Wellington Pilates studios in New Zealand. Reform Fitness had about 790 branded searches, while Soul Pilates had 480. Reform Fitness made up 47.6% of all Wellington Pilates studio searches we track, and Soul Pilates accounted for 28.9%. When we asked ChatGPT and Google AI Overviews about Wellington Pilates studios, Reform Fitness appeared in all three answers and Soul Pilates in two. Reform Fitness was mentioned before Soul Pilates in every answer.
Who do people search for more?
Reform Fitness, about 65% more searches than Soul Pilates
Who does AI mention more?
Reform Fitness, mentioned in every answer we collected
Who does AI recommend more?
Reform Fitness, named ahead of Soul Pilates in every answer
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Top Wellington Pilates studios in ChatGPT and Google AI Overviews
In three ChatGPT questions, Reform Fitness appeared in all three answers. Soul Pilates was mentioned in two out of three: in two of the three ChatGPT answers. Reform Fitness was listed before Soul Pilates in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Reform Fitness3 of 3Named in 3 of 3 ChatGPT answers
Thrive Pilates3 of 3Named in 3 of 3 ChatGPT answers- Performance Pilates3 of 3Named in 3 of 3 ChatGPT answers
Soul Pilates2 of 3Named in 2 of 3 ChatGPT answers- Tiaki Physio + Pilates2 of 3Named in 2 of 3 ChatGPT answers
ARC Wellness0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington Pilates studios
3 answers
Asked ChatGPT
“Which Pilates studio should I join in Wellington, New Zealand?”
Asked ChatGPT
“What are the best Pilates studios in Wellington, New Zealand?”
Asked ChatGPT
“What's the best Pilates studio in Wellington, New Zealand for core strength?”
Searched Google, AI Overview
“pilates studios wellington”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“wellington pilates nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Reform Fitness or Soul Pilates more popular in search?
This chart shows how often people search Google for Reform Fitness and Soul Pilates by name. Each line represents a brand's share of searches for all six Wellington Pilates studios we track, month by month, from searches in New Zealand.
Share of searches by month for Reform Fitness, Soul Pilates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | Soul Pilates | Tiaki Physio + Pilates | Thrive Pilates | ARC Wellness | Performance Pilates |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.6% | 1.9% | 13.5% | 14.1% | 5.8% | 5.1% |
| Nov 2025 | 63.9% | 4.8% | 14.3% | 10.2% | 3.4% | 3.4% |
| Dec 2025 | 64% | 4% | 13.6% | 11.2% | 4% | 3.2% |
| Jan 2026 | 65.1% | 4.6% | 11.2% | 9.9% | 5.9% | 3.3% |
| Feb 2026 | 62.1% | 4% | 16.9% | 8.9% | 5.6% | 2.4% |
| Mar 2026 | 60.6% | 5.5% | 15.8% | 10.3% | 5.5% | 2.4% |
| Apr 2026 | 53.4% | 21.9% | 9.6% | 7.9% | 5.1% | 2.2% |
| May 2026 | 43.8% | 30.4% | 10.8% | 7.2% | 5.7% | 2.1% |
| Jun 2026 | 45% | 30.9% | 11% | 7.3% | 3.7% | 2.1% |
| Jul 2026 | 45% | 26.7% | 14.4% | 7.8% | 3.9% | 2.2% |
| Aug 2026 | 46.9% | 24.4% | 13.1% | 6.9% | 5.6% | 3.1% |
| Sep 2026 | 47.6% | 28.9% | 10.2% | 6.6% | 4.2% | 2.4% |
How has the Reform Fitness and Soul Pilates comparison changed over the last 12 months?
3 findings
- Reform Fitness was ahead of Soul Pilates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Reform Fitness’ share of searches among Wellington Pilates studios in New Zealand moved from 59.6% to 47.6%, and its estimated monthly branded searches moved from 930 to 790.
- Across the 12 months ending September 2026, Soul Pilates’ share of searches among Wellington Pilates studios in New Zealand moved from 1.9% to 28.9%, and its estimated monthly branded searches moved from 30 to 480.
How did search popularity change for New Zealand Wellington Pilates studios in September 2026?
2 changes
In September 2026, Soul Pilates gained share of searches among Wellington Pilates studios in New Zealand, from 24.4% to 28.9%.
In September 2026, Reform Fitness gained share of searches among Wellington Pilates studios in New Zealand, from 46.9% to 47.6%.
How are branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Reform Fitness’ and Soul Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Reform Fitness
16 branded search terms
- reform cambridge
- reform commercial bay
- reform dunedin
- reform ferrymead
- reform fitness
- reform fitness hobsonville
- reform fitness karaka
- reform fitness ormiston
- reform fitness prebbleton
- reform petone
- reform pilates
- reform queenstown
- reform rotorua
- reform victoria park
- reform wanaka
- reformfitness
Soul Pilates
2 branded search terms
- soul pilates
- soulpilates
Other head-to-heads among Wellington Pilates studios
- Reform Fitness vs Tiaki Physio + Pilates: compare popularity
- Reform Fitness vs Thrive Pilates: compare popularity
- Reform Fitness vs ARC Wellness: compare popularity
- Soul Pilates vs Tiaki Physio + Pilates: compare popularity
- Soul Pilates vs Thrive Pilates: compare popularity
- Soul Pilates vs ARC Wellness: compare popularity
Put your own brand in this comparison
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