Brandwave

Thrive Pilates vs Tiaki Physio + Pilates:Which is more popular?

In September 2026, Tiaki Physio + Pilates had more branded searches than Thrive Pilates among Wellington Pilates studios in New Zealand. Tiaki Physio + Pilates had about 170 branded searches, while Thrive Pilates had 110. Tiaki Physio + Pilates made up 10.2% of all Wellington Pilates studio searches we track, and Thrive Pilates accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about Wellington Pilates studios, Thrive Pilates appeared in all three answers and Tiaki Physio + Pilates in two. Thrive Pilates was mentioned before Tiaki Physio + Pilates in every answer.

Among Wellington Pilates studios in New Zealand in September 2026

Who do people search for more?

Tiaki Physio + Pilates, about 55% more searches than Thrive Pilates

Tiaki Physio + Pilates 170 searchesThrive Pilates 110 searches

Who does AI mention more?

Thrive Pilates, mentioned in every answer we collected

Thrive Pilates in 3 of 3Tiaki Physio + Pilates in 2 of 3

Who does AI recommend more?

Thrive Pilates, named ahead of Tiaki Physio + Pilates in every answer

Thrive Pilates first in 3Tiaki Physio + Pilates never first

Follow Thrive Pilates vs Tiaki Physio + Pilates and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Wellington Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, Thrive Pilates appeared in all three answers. Tiaki Physio + Pilates was mentioned in two out of three: in two of the three ChatGPT answers. Thrive Pilates was listed before Tiaki Physio + Pilates in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reform Fitness1st
  2. Thrive Pilates2nd
  3. Soul Pilates3rd
  4. Tiaki Physio + Pilates4th
  5. Performance Pilates5th
  6. ARC Wellness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Thrive Pilates or Tiaki Physio + Pilates more popular in search?

This chart shows how often people search Google for Thrive Pilates and Tiaki Physio + Pilates by name. Each line represents a brand's share of searches for all six Wellington Pilates studios we track, month by month, from searches in New Zealand.

Thrive Pilates and Tiaki Physio + Pilates among Wellington Pilates studios in New Zealand, by month

Share of searches by month for Tiaki Physio + Pilates, Thrive Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessSoul PilatesTiaki Physio + PilatesThrive PilatesARC WellnessPerformance Pilates
Oct 202559.6%1.9%13.5%14.1%5.8%5.1%
Nov 202563.9%4.8%14.3%10.2%3.4%3.4%
Dec 202564%4%13.6%11.2%4%3.2%
Jan 202665.1%4.6%11.2%9.9%5.9%3.3%
Feb 202662.1%4%16.9%8.9%5.6%2.4%
Mar 202660.6%5.5%15.8%10.3%5.5%2.4%
Apr 202653.4%21.9%9.6%7.9%5.1%2.2%
May 202643.8%30.4%10.8%7.2%5.7%2.1%
Jun 202645%30.9%11%7.3%3.7%2.1%
Jul 202645%26.7%14.4%7.8%3.9%2.2%
Aug 202646.9%24.4%13.1%6.9%5.6%3.1%
Sep 202647.6%28.9%10.2%6.6%4.2%2.4%

How has the Thrive Pilates and Tiaki Physio + Pilates comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington Pilates studios in September 2026?

2 changes

  1. In September 2026, Tiaki Physio + Pilates lost share of searches among Wellington Pilates studios in New Zealand, from 13.1% to 10.2%.

  2. Estimated monthly branded searches for Thrive Pilates in New Zealand fell 50% over 12 measured months, from 220 to 110 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Thrive Pilates’ and Tiaki Physio + Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Thrive Pilates

3 branded search terms

  • thrive pilates
  • thrive pilates studio
  • thrivepilates

Tiaki Physio + Pilates

1 branded search term

  • tiaki physio + pilates

How the Brand Demand Index is measured

Other head-to-heads among Wellington Pilates studios

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free