Core Wellness vs Reform Fitness:Which is more popular?
In September 2026, Reform Fitness had more branded searches than Core Wellness among Hamilton Pilates studios in New Zealand. Reform Fitness had about 690 branded searches, while Core Wellness had 20. Reform Fitness made up 47.3% of all Hamilton Pilates studio searches we track, and Core Wellness accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about Hamilton Pilates studios, Reform Fitness appeared in all three answers and Core Wellness in two. Reform Fitness was mentioned before Core Wellness in every answer.
Who do people search for more?
Reform Fitness, about 35 searches for every 1 for Core Wellness
Who does AI mention more?
Reform Fitness, mentioned in every answer we collected
Who does AI recommend more?
Reform Fitness, named ahead of Core Wellness in every answer
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Top Hamilton Pilates studios in ChatGPT and Google AI Overviews
In three ChatGPT questions, Reform Fitness appeared in all three answers. Core Wellness was mentioned in two out of three: in two of the three ChatGPT answers. Reform Fitness was listed before Core Wellness in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Reform Fitness3 of 3Named in 3 of 3 ChatGPT answers
@Pilates3 of 3Named in 3 of 3 ChatGPT answers
Lifted Pilates3 of 3Named in 3 of 3 ChatGPT answers
KX Pilates2 of 3Named in 2 of 3 ChatGPT answers- Core Wellness2 of 3Named in 2 of 3 ChatGPT answers
Body Reform Pilates1 of 3Named in 1 of 3 ChatGPT answers
See every answer about Hamilton Pilates studios
3 answers
Asked ChatGPT
“Which Pilates studio should I join in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best Pilates studios in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best Pilates studio in Hamilton, New Zealand for reformer classes?”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Core Wellness or Reform Fitness more popular in search?
This chart shows how often people search Google for Core Wellness and Reform Fitness by name. Each line represents a brand's share of searches for all six Hamilton Pilates studios we track, month by month, from searches in New Zealand.
Share of searches by month for Reform Fitness, Core Wellness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | @Pilates | Lifted Pilates | KX Pilates | Body Reform Pilates | Core Wellness |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 27.8% | 10.8% | 16.5% | 2.8% | 0.57% |
| Nov 2025 | 46.5% | 25.2% | 10.1% | 13.8% | 2.5% | 1.9% |
| Dec 2025 | 41.1% | 28.6% | 11.6% | 11.6% | 3.6% | 3.6% |
| Jan 2026 | 40.7% | 27.9% | 15.1% | 12.2% | 2.9% | 1.2% |
| Feb 2026 | 39% | 24.4% | 17.1% | 15.2% | 3.7% | 0.61% |
| Mar 2026 | 42.1% | 25.8% | 14.7% | 14.2% | 2.1% | 1.1% |
| Apr 2026 | 44.2% | 23.3% | 17.4% | 11.6% | 2.9% | 0.58% |
| May 2026 | 44.5% | 24.4% | 15.9% | 10.4% | 3% | 1.8% |
| Jun 2026 | 45.6% | 26.8% | 14.1% | 10.1% | 2% | 1.3% |
| Jul 2026 | 42.7% | 28% | 15.4% | 10.5% | 2.1% | 1.4% |
| Aug 2026 | 41.5% | 30.2% | 13.8% | 10.7% | 2.5% | 1.3% |
| Sep 2026 | 47.3% | 27.4% | 12.3% | 9.6% | 2.1% | 1.4% |
How has the Core Wellness and Reform Fitness comparison changed over the last 12 months?
3 findings
- Reform Fitness was ahead of Core Wellness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Core Wellness’ share of searches among Hamilton Pilates studios in New Zealand moved from 0.57% to 1.4%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 12 months ending September 2026, Reform Fitness’ share of searches among Hamilton Pilates studios in New Zealand moved from 41.5% to 47.3%, and its estimated monthly branded searches moved from 730 to 690.
How did search popularity change for New Zealand Hamilton Pilates studios in September 2026?
2 changes
In September 2026, Reform Fitness gained share of searches among Hamilton Pilates studios in New Zealand, from 41.5% to 47.3%.
Estimated monthly branded searches for Core Wellness in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
How are branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Core Wellness’ and Reform Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Core Wellness
1 branded search term
- core wellness hamilton
Reform Fitness
17 branded search terms
- reform cambridge
- reform commercial bay
- reform dunedin
- reform ferrymead
- reform fitness
- reform fitness hobsonville
- reform fitness karaka
- reform fitness ormiston
- reform fitness prebbleton
- reform petone
- reform pilates
- reform queenstown
- reform rotorua
- reform rototuna
- reform victoria park
- reform wanaka
- reformfitness
Other head-to-heads among Hamilton Pilates studios
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