Brandwave

How popular isKX Pilates?

In September 2026, people searched for KX Pilates by name about 440 times in New Zealand, a 38% decrease from the previous year. These searches made up 9.6% of all New Zealand Hamilton Pilates studio searches, placing KX Pilates fourth out of six studios. When we asked both ChatGPT and Google AI Overviews about Hamilton Pilates studios, KX Pilates appeared in two of the three answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

KX Pilates is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Reform FitnessShare of searches 47.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. @PilatesShare of searches 27.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Lifted PilatesShare of searches 12.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. KX PilatesShare of searches 9.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. Body Reform PilatesShare of searches 2.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th

+1 more

KX Pilates website (opens in a new tab)

Follow KX Pilates and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Hamilton Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, KX Pilates was mentioned in two out of three: in two of the three ChatGPT answers. KX Pilates is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. @Pilates1st
  2. Lifted Pilates2nd
  3. Reform Fitness3rd
  4. KX Pilates4th
  5. Core Wellness5th
  6. Body Reform Pilates6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton Pilates studios

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hamilton Pilates studios compete with KX Pilates?

KX Pilates against Hamilton Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, @Pilates, Lifted Pilates, KX Pilates, Body Reform Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthReform Fitness@PilatesLifted PilatesKX PilatesBody Reform PilatesCore Wellness
Oct 202541.5%27.8%10.8%16.5%2.8%0.57%
Nov 202546.5%25.2%10.1%13.8%2.5%1.9%
Dec 202541.1%28.6%11.6%11.6%3.6%3.6%
Jan 202640.7%27.9%15.1%12.2%2.9%1.2%
Feb 202639%24.4%17.1%15.2%3.7%0.61%
Mar 202642.1%25.8%14.7%14.2%2.1%1.1%
Apr 202644.2%23.3%17.4%11.6%2.9%0.58%
May 202644.5%24.4%15.9%10.4%3%1.8%
Jun 202645.6%26.8%14.1%10.1%2%1.3%
Jul 202642.7%28%15.4%10.5%2.1%1.4%
Aug 202641.5%30.2%13.8%10.7%2.5%1.3%
Sep 202647.3%27.4%12.3%9.6%2.1%1.4%

  1. 1.Reform Fitness

    47.3%

    Held 1st. 690 estimated branded searches, +4.5% vs prior month. Share +5.8 points.

  2. 2.@Pilates

    27.4%

    Held 2nd. 400 estimated branded searches, -16.7% vs prior month. Share -2.8 points.

  3. 3.Lifted Pilates

    12.3%

    Held 3rd. 180 estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.KX Pilates

    9.6%

    Held 4th. 140 estimated branded searches, -17.6% vs prior month. Share -1.1 points.

  5. 5.Body Reform Pilates

    2.1%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.5 points.

  6. 6.Core Wellness

    1.4%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between KX Pilates and its closest rivals

Every comparison with KX Pilates

19 comparisons

How has branded search demand for KX Pilates changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KX Pilates in New Zealand fell from 710 to 440.
  • Across the 12 months ending September 2026, KX Pilates’ share of searches among Hamilton Pilates studios in New Zealand decreased from 16.5% to 9.6%.
  • Across the 12 months ending September 2026, KX Pilates fell from 3rd to 4th among Hamilton Pilates studios in New Zealand.

How did search popularity change for New Zealand Hamilton Pilates studios in September 2026?

6 changes

  1. In September 2026, Reform Fitness gained share of searches among Hamilton Pilates studios in New Zealand, from 41.5% to 47.3%.

  2. In September 2026, @Pilates lost share of searches among Hamilton Pilates studios in New Zealand, from 30.2% to 27.4%.

  3. In September 2026, Lifted Pilates lost share of searches among Hamilton Pilates studios in New Zealand, from 13.8% to 12.3%.

  4. In September 2026, KX Pilates lost share of searches among Hamilton Pilates studios in New Zealand, from 10.7% to 9.6%.

  5. Estimated monthly branded searches for Core Wellness in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  6. Estimated monthly branded searches for Body Reform Pilates in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are KX Pilates’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using KX Pilates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kx pilates
  • kx pilates classes
  • kx pilates hamilton
  • kx pilates offer
  • kx pilates reformer
  • kx pilates workout
  • kxpilates

Do you work for KX Pilates? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KX Pilates compete?

KX Pilates is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boutique fitness studios6th of 71.5%Show ranking
Auckland Pilates studios8th of 110.98%Show ranking
Pilates studio chains6th of 76.3%Show ranking
Hamilton Pilates studios4th of 69.6%Shown above
Creator with pink hair and a pink jacket

Is KX Pilates your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free