Brandwave

KX Pilates vs Sala:Which is more popular?

In September 2026, KX Pilates had more branded searches than Sala among Auckland Pilates studios in New Zealand. KX Pilates had about 140 branded searches, while Sala had 90. KX Pilates made up 0.98% of all Auckland Pilates studio searches we track, and Sala accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about Auckland Pilates studios, Sala appeared in two of the three answers and KX Pilates in none.

Among Auckland Pilates studios in New Zealand in September 2026

Who do people search for more?

KX Pilates, about 56% more searches than Sala

KX Pilates 140 searchesSala 90 searches

Who does AI mention more?

Sala, mentioned in 2 of 3 answers, KX Pilates in 0

Sala in 2 of 3KX Pilates in 0 of 3

Who does AI recommend more?

Sala, the only one of the two named

Sala first in 2KX Pilates never named

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Top Auckland Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sala was mentioned in two out of three: in two of the three ChatGPT answers. KX Pilates did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Core Collective1st
  2. Reform Fitness2nd
  3. Studio Soléa3rd
  4. Studio Pilates International4th
  5. SO Fitness5th
  6. Unity Studios5th
  7. Sala7th
  8. Aligne Studio–
  9. Always Pilates–
  10. KX Pilates–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Auckland Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is KX Pilates or Sala more popular in search?

This chart shows how often people search Google for KX Pilates and Sala by name. Each line represents a brand's share of searches for all 11 Auckland Pilates studios we track, month by month, from searches in New Zealand.

KX Pilates and Sala among Auckland Pilates studios in New Zealand, by month

Share of searches by month for KX Pilates, Sala. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessSO FitnessAligne StudioAlways PilatesStudio SoléaStudio Pilates InternationalUnity StudiosKX PilatesSalaCore CollectivePeak Pilates & Physiotherapy
Oct 202580.9%8.9%0.42%4.3%0.06%3.4%0.54%0.48%0.3%0.42%0.3%
Nov 202581%9.2%0.31%3.7%0.69%3.5%0.44%0.25%0.31%0.31%0.25%
Dec 202580.7%8.8%0.32%3.8%0.88%3.4%0.4%0.56%0.32%0.48%0.32%
Jan 202679.6%9.8%0.34%3.4%1.2%3.4%0.8%0.4%0.4%0.57%0.11%
Feb 202674.7%11.2%0.32%3.8%3.8%3.6%0.9%0.51%0.45%0.51%0.26%
Mar 202676.3%10.1%0.88%4.2%3.5%2.7%0.82%0.53%0.29%0.41%0.41%
Apr 202673.7%9.2%3.9%3.1%3.1%3.6%0.7%1.7%0.32%0.32%0.45%
May 202667.9%8.7%5.5%4.4%3.6%4%0.86%3.7%0.43%0.37%0.43%
Jun 202671.5%9.3%4.7%3.8%3.1%3.2%0.89%2.1%0.58%0.32%0.58%
Jul 202671.7%10.2%4.2%3.4%2.7%3.7%0.77%1.9%0.63%0.35%0.35%
Aug 202673%8.3%4.9%4%2.6%3.4%0.95%1.2%0.61%0.54%0.47%
Sep 202673.7%7.2%5.2%4.1%3.3%3%1.2%0.98%0.63%0.35%0.28%

How has the KX Pilates and Sala comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Sala took it in November 2025, KX Pilates took it in December 2025.
  • Across the 12 months ending September 2026, KX Pilates’ share of searches among Auckland Pilates studios in New Zealand moved from 0.48% to 0.98%, and its estimated monthly branded searches moved from 80 to 140.
  • Across the 12 months ending September 2026, Sala’s share of searches among Auckland Pilates studios in New Zealand moved from 0.3% to 0.63%, and its estimated monthly branded searches moved from 50 to 90.

How did search popularity change for New Zealand Auckland Pilates studios in September 2026?

2 changes

  1. KX Pilates’ share of searches among Auckland Pilates studios in New Zealand has lost ground for 3 months in a row, from 2.1% to 0.98% in September 2026.

  2. Estimated monthly branded searches for Sala in New Zealand rose 80% over 12 measured months, from 50 to 90 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using KX Pilates’ and Sala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KX Pilates

6 branded search terms

  • kx pilates
  • kx pilates classes
  • kx pilates offer
  • kx pilates reformer
  • kx pilates workout
  • kxpilates

Sala

1 branded search term

  • sala pilates

How the Brand Demand Index is measured

Other head-to-heads among Auckland Pilates studios

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