Brandwave

How popular isSala?

In September 2026, people searched for Sala by name about 110 times in New Zealand, a 57.1% increase from the previous year. These searches made up 0.63% of all New Zealand Auckland Pilates studio searches, placing Sala ninth out of 11 studios. When we asked both ChatGPT and Google AI Overviews about Auckland Pilates studios, Sala appeared in two of the three answers and was the seventh most recommended of the 11.

Search and AI answers in September 2026

Sala is the ninth most searched of 11 competitors and the seventh most recommended in AI answers.

  1. Reform FitnessShare of searches 73.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. SO FitnessShare of searches 7.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. Aligne StudioShare of searches 5.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Always PilatesShare of searches 4.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. SalaShare of searches 0.63%Mentioned in 2 of 3 AI answersPlace in AI recommendations 7th

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Top Auckland Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sala was mentioned in two out of three: in two of the three ChatGPT answers. Sala is the seventh most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Core Collective1st
  2. Reform Fitness2nd
  3. Studio Soléa3rd
  4. Studio Pilates International4th
  5. SO Fitness5th
  6. Unity Studios5th
  7. Sala7th
  8. Aligne Studio–
  9. Always Pilates–
  10. KX Pilates–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Auckland Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland Pilates studios compete with Sala?

Sala against Auckland Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, SO Fitness, Aligne Studio, Always Pilates, Studio Soléa, Studio Pilates International, Sala. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessSO FitnessAligne StudioAlways PilatesStudio SoléaStudio Pilates InternationalUnity StudiosKX PilatesSalaCore CollectivePeak Pilates & Physiotherapy
Oct 202580.9%8.9%0.42%4.3%0.06%3.4%0.54%0.48%0.3%0.42%0.3%
Nov 202581%9.2%0.31%3.7%0.69%3.5%0.44%0.25%0.31%0.31%0.25%
Dec 202580.7%8.8%0.32%3.8%0.88%3.4%0.4%0.56%0.32%0.48%0.32%
Jan 202679.6%9.8%0.34%3.4%1.2%3.4%0.8%0.4%0.4%0.57%0.11%
Feb 202674.7%11.2%0.32%3.8%3.8%3.6%0.9%0.51%0.45%0.51%0.26%
Mar 202676.3%10.1%0.88%4.2%3.5%2.7%0.82%0.53%0.29%0.41%0.41%
Apr 202673.7%9.2%3.9%3.1%3.1%3.6%0.7%1.7%0.32%0.32%0.45%
May 202667.9%8.7%5.5%4.4%3.6%4%0.86%3.7%0.43%0.37%0.43%
Jun 202671.5%9.3%4.7%3.8%3.1%3.2%0.89%2.1%0.58%0.32%0.58%
Jul 202671.7%10.2%4.2%3.4%2.7%3.7%0.77%1.9%0.63%0.35%0.35%
Aug 202673%8.3%4.9%4%2.6%3.4%0.95%1.2%0.61%0.54%0.47%
Sep 202673.7%7.2%5.2%4.1%3.3%3%1.2%0.98%0.63%0.35%0.28%

  1. 1.Reform Fitness

    73.7%

    Held 1st. 10.6K estimated branded searches, -1.8% vs prior month. Share +0.8 points.

  2. 2.SO Fitness

    7.2%

    Held 2nd. 1K estimated branded searches, -14.8% vs prior month. Share -1 points.

  3. 3.Aligne Studio

    5.2%

    Held 3rd. 740 estimated branded searches, +1.4% vs prior month. Share +0.2 points.

  4. 4.Always Pilates

    4.1%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Studio Soléa

    3.3%

    Moved from 6th to 5th. 480 estimated branded searches, +23.1% vs prior month. Share +0.7 points.

  6. 6.Studio Pilates International

    3%

    Moved from 5th to 6th. 430 estimated branded searches, -14% vs prior month. Share -0.4 points.

  7. 7.Unity Studios

    1.2%

    Moved from 8th to 7th. 170 estimated branded searches, +21.4% vs prior month. Share +0.2 points.

  8. 8.KX Pilates

    0.98%

    Moved from 7th to 8th. 140 estimated branded searches, -22.2% vs prior month. Share -0.2 points.

  9. 9.Sala

    0.63%

    Held 9th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Core Collective

    0.35%

    Held 10th. 50 estimated branded searches, -37.5% vs prior month. Share -0.2 points.

  11. 11.Peak Pilates & Physiotherapy

    0.28%

    Held 11th. 40 estimated branded searches, -42.9% vs prior month. Share -0.2 points.

Compare popularity between Sala and its closest rivals

Every comparison with Sala

10 comparisons

How has branded search demand for Sala changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sala in New Zealand rose from 70 to 110.
  • Across the 12 months ending September 2026, Sala rose from 10th to 9th among Auckland Pilates studios in New Zealand.

How did search popularity change for New Zealand Auckland Pilates studios in September 2026?

6 changes

  1. In September 2026, Studio Soléa overtook Studio Pilates International to rank 5th among Auckland Pilates studios in New Zealand, with 3.3% of the searches.

  2. In September 2026, Reform Fitness gained share of searches among Auckland Pilates studios in New Zealand, from 73% to 73.7%.

  3. In September 2026, SO Fitness lost share of searches among Auckland Pilates studios in New Zealand, from 8.3% to 7.2%.

  4. KX Pilates’ share of searches among Auckland Pilates studios in New Zealand has lost ground for 3 months in a row, from 2.1% to 0.98% in September 2026.

  5. In September 2026, Unity Studios rose from 8th to 7th among Auckland Pilates studios in New Zealand.

  6. Estimated monthly branded searches for Aligne Studio in New Zealand rose 957.1% over 12 measured months, from 70 to 740 in September 2026.

How are Sala’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sala’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sala pilates

Do you work for Sala? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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