Brandwave

Core Collective vs Sala:Which is more popular?

In September 2026, Sala had more branded searches than Core Collective among Auckland Pilates studios in New Zealand. Sala had about 90 branded searches, while Core Collective had 50. Sala made up 0.63% of all Auckland Pilates studio searches we track, and Core Collective accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about Auckland Pilates studios, Core Collective appeared in all three answers and Sala in two. Core Collective was mentioned before Sala in every answer.

Among Auckland Pilates studios in New Zealand in September 2026

Who do people search for more?

Sala, about 80% more searches than Core Collective

Sala 90 searchesCore Collective 50 searches

Who does AI mention more?

Core Collective, mentioned in every answer we collected

Core Collective in 3 of 3Sala in 2 of 3

Who does AI recommend more?

Core Collective, named ahead of Sala in every answer

Core Collective first in 3Sala never first

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Top Auckland Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, Core Collective appeared in all three answers. Sala was mentioned in two out of three: in two of the three ChatGPT answers. Core Collective was listed before Sala in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Core Collective1st
  2. Reform Fitness2nd
  3. Studio Soléa3rd
  4. Studio Pilates International4th
  5. SO Fitness5th
  6. Unity Studios5th
  7. Sala7th
  8. Aligne Studio–
  9. Always Pilates–
  10. KX Pilates–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Auckland Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Core Collective or Sala more popular in search?

This chart shows how often people search Google for Core Collective and Sala by name. Each line represents a brand's share of searches for all 11 Auckland Pilates studios we track, month by month, from searches in New Zealand.

Core Collective and Sala among Auckland Pilates studios in New Zealand, by month

Share of searches by month for Sala, Core Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessSO FitnessAligne StudioAlways PilatesStudio SoléaStudio Pilates InternationalUnity StudiosKX PilatesSalaCore CollectivePeak Pilates & Physiotherapy
Oct 202580.9%8.9%0.42%4.3%0.06%3.4%0.54%0.48%0.3%0.42%0.3%
Nov 202581%9.2%0.31%3.7%0.69%3.5%0.44%0.25%0.31%0.31%0.25%
Dec 202580.7%8.8%0.32%3.8%0.88%3.4%0.4%0.56%0.32%0.48%0.32%
Jan 202679.6%9.8%0.34%3.4%1.2%3.4%0.8%0.4%0.4%0.57%0.11%
Feb 202674.7%11.2%0.32%3.8%3.8%3.6%0.9%0.51%0.45%0.51%0.26%
Mar 202676.3%10.1%0.88%4.2%3.5%2.7%0.82%0.53%0.29%0.41%0.41%
Apr 202673.7%9.2%3.9%3.1%3.1%3.6%0.7%1.7%0.32%0.32%0.45%
May 202667.9%8.7%5.5%4.4%3.6%4%0.86%3.7%0.43%0.37%0.43%
Jun 202671.5%9.3%4.7%3.8%3.1%3.2%0.89%2.1%0.58%0.32%0.58%
Jul 202671.7%10.2%4.2%3.4%2.7%3.7%0.77%1.9%0.63%0.35%0.35%
Aug 202673%8.3%4.9%4%2.6%3.4%0.95%1.2%0.61%0.54%0.47%
Sep 202673.7%7.2%5.2%4.1%3.3%3%1.2%0.98%0.63%0.35%0.28%

How has the Core Collective and Sala comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Sala took it in May 2026.
  • Across the 12 months ending September 2026, Core Collective’s share of searches among Auckland Pilates studios in New Zealand moved from 0.42% to 0.35%, and its estimated monthly branded searches moved from 70 to 50.
  • Across the 12 months ending September 2026, Sala’s share of searches among Auckland Pilates studios in New Zealand moved from 0.3% to 0.63%, and its estimated monthly branded searches moved from 50 to 90.

How did search popularity change for New Zealand Auckland Pilates studios in September 2026?

2 changes

  1. Estimated monthly branded searches for Sala in New Zealand rose 80% over 12 measured months, from 50 to 90 in September 2026.

  2. Estimated monthly branded searches for Core Collective in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Core Collective’s and Sala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Core Collective

2 branded search terms

  • core collective auckland
  • core collective pilates

Sala

1 branded search term

  • sala pilates

How the Brand Demand Index is measured

Other head-to-heads among Auckland Pilates studios

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