Sala vs Unity Studios:Which is more popular?
In September 2026, Unity Studios had more branded searches than Sala among Auckland Pilates studios in New Zealand. Unity Studios had about 170 branded searches, while Sala had 90. Unity Studios made up 1.2% of all Auckland Pilates studio searches we track, and Sala accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about Auckland Pilates studios, Sala and Unity Studios each appeared in two of the three answers. Unity Studios was mentioned before Sala in every answer that named either.
Who do people search for more?
Unity Studios, about 89% more searches than Sala
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Unity Studios, named ahead of Sala in 2 of 2 answers
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Top Auckland Pilates studios in ChatGPT and Google AI Overviews
In three ChatGPT questions, Sala and Unity Studios were each mentioned in two out of three: in two of the three ChatGPT answers. Unity Studios was listed before Sala in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Core Collective3 of 3Named in 3 of 3 ChatGPT answers
Reform Fitness2 of 3Named in 2 of 3 ChatGPT answers
Studio Soléa2 of 3Named in 2 of 3 ChatGPT answers
Studio Pilates International2 of 3Named in 2 of 3 ChatGPT answers- Unity Studios2 of 3Named in 2 of 3 ChatGPT answers
- Sala2 of 3Named in 2 of 3 ChatGPT answers
SO Fitness1 of 3Named in 1 of 3 ChatGPT answers
Aligne Studio0 of 3Named in 0 of 3 ChatGPT answers
Always Pilates0 of 3Named in 0 of 3 ChatGPT answers
KX Pilates0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland Pilates studios
3 answers
Asked ChatGPT
“Which Pilates studio should I join in Auckland, New Zealand?”
Asked ChatGPT
“What are the best Pilates studios in Auckland, New Zealand?”
Asked ChatGPT
“What's the best Pilates studio in Auckland, New Zealand for a reformer class?”
Searched Google, AI Overview
“pilates auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“reformer pilates auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Sala or Unity Studios more popular in search?
This chart shows how often people search Google for Sala and Unity Studios by name. Each line represents a brand's share of searches for all 11 Auckland Pilates studios we track, month by month, from searches in New Zealand.
Share of searches by month for Unity Studios, Sala. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | SO Fitness | Aligne Studio | Always Pilates | Studio Soléa | Studio Pilates International | Unity Studios | KX Pilates | Sala | Core Collective | Peak Pilates & Physiotherapy |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.9% | 8.9% | 0.42% | 4.3% | 0.06% | 3.4% | 0.54% | 0.48% | 0.3% | 0.42% | 0.3% |
| Nov 2025 | 81% | 9.2% | 0.31% | 3.7% | 0.69% | 3.5% | 0.44% | 0.25% | 0.31% | 0.31% | 0.25% |
| Dec 2025 | 80.7% | 8.8% | 0.32% | 3.8% | 0.88% | 3.4% | 0.4% | 0.56% | 0.32% | 0.48% | 0.32% |
| Jan 2026 | 79.6% | 9.8% | 0.34% | 3.4% | 1.2% | 3.4% | 0.8% | 0.4% | 0.4% | 0.57% | 0.11% |
| Feb 2026 | 74.7% | 11.2% | 0.32% | 3.8% | 3.8% | 3.6% | 0.9% | 0.51% | 0.45% | 0.51% | 0.26% |
| Mar 2026 | 76.3% | 10.1% | 0.88% | 4.2% | 3.5% | 2.7% | 0.82% | 0.53% | 0.29% | 0.41% | 0.41% |
| Apr 2026 | 73.7% | 9.2% | 3.9% | 3.1% | 3.1% | 3.6% | 0.7% | 1.7% | 0.32% | 0.32% | 0.45% |
| May 2026 | 67.9% | 8.7% | 5.5% | 4.4% | 3.6% | 4% | 0.86% | 3.7% | 0.43% | 0.37% | 0.43% |
| Jun 2026 | 71.5% | 9.3% | 4.7% | 3.8% | 3.1% | 3.2% | 0.89% | 2.1% | 0.58% | 0.32% | 0.58% |
| Jul 2026 | 71.7% | 10.2% | 4.2% | 3.4% | 2.7% | 3.7% | 0.77% | 1.9% | 0.63% | 0.35% | 0.35% |
| Aug 2026 | 73% | 8.3% | 4.9% | 4% | 2.6% | 3.4% | 0.95% | 1.2% | 0.61% | 0.54% | 0.47% |
| Sep 2026 | 73.7% | 7.2% | 5.2% | 4.1% | 3.3% | 3% | 1.2% | 0.98% | 0.63% | 0.35% | 0.28% |
How has the Sala and Unity Studios comparison changed over the last 12 months?
3 findings
- Unity Studios was ahead of Sala in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sala’s share of searches among Auckland Pilates studios in New Zealand moved from 0.3% to 0.63%, and its estimated monthly branded searches moved from 50 to 90.
- Across the 12 months ending September 2026, Unity Studios’ share of searches among Auckland Pilates studios in New Zealand moved from 0.54% to 1.2%, and its estimated monthly branded searches moved from 90 to 170.
How did search popularity change for New Zealand Auckland Pilates studios in September 2026?
2 changes
In September 2026, Unity Studios rose from 8th to 7th among Auckland Pilates studios in New Zealand.
Estimated monthly branded searches for Sala in New Zealand rose 80% over 12 measured months, from 50 to 90 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sala’s and Unity Studios’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sala
1 branded search term
- sala pilates
Unity Studios
1 branded search term
- unity studios northcote
Other head-to-heads among Auckland Pilates studios
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