Brandwave

Reform Fitness vs Sala:Which is more popular?

In September 2026, Reform Fitness had more branded searches than Sala among Auckland Pilates studios in New Zealand. Reform Fitness had about 10,600 branded searches, while Sala had 90. Reform Fitness made up 73.7% of all Auckland Pilates studio searches we track, and Sala accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about Auckland Pilates studios, Reform Fitness and Sala each appeared in two of the three answers. Reform Fitness was mentioned before Sala in two out of three answers.

Among Auckland Pilates studios in New Zealand in September 2026

Who do people search for more?

Reform Fitness, about 118 searches for every 1 for Sala

Reform Fitness 10.6K searchesSala 90 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Reform Fitness in 2 of 3Sala in 2 of 3

Who does AI recommend more?

Reform Fitness, named ahead of Sala in 2 of 3 answers

Reform Fitness first in 2Sala first in 1

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Top Auckland Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, Reform Fitness and Sala were each mentioned in two out of three: in two of the three ChatGPT answers. Reform Fitness was listed before Sala in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Core Collective1st
  2. Reform Fitness2nd
  3. Studio Soléa3rd
  4. Studio Pilates International4th
  5. SO Fitness5th
  6. Unity Studios5th
  7. Sala7th
  8. Aligne Studio–
  9. Always Pilates–
  10. KX Pilates–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Auckland Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Reform Fitness or Sala more popular in search?

This chart shows how often people search Google for Reform Fitness and Sala by name. Each line represents a brand's share of searches for all 11 Auckland Pilates studios we track, month by month, from searches in New Zealand.

Reform Fitness and Sala among Auckland Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, Sala. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessSO FitnessAligne StudioAlways PilatesStudio SoléaStudio Pilates InternationalUnity StudiosKX PilatesSalaCore CollectivePeak Pilates & Physiotherapy
Oct 202580.9%8.9%0.42%4.3%0.06%3.4%0.54%0.48%0.3%0.42%0.3%
Nov 202581%9.2%0.31%3.7%0.69%3.5%0.44%0.25%0.31%0.31%0.25%
Dec 202580.7%8.8%0.32%3.8%0.88%3.4%0.4%0.56%0.32%0.48%0.32%
Jan 202679.6%9.8%0.34%3.4%1.2%3.4%0.8%0.4%0.4%0.57%0.11%
Feb 202674.7%11.2%0.32%3.8%3.8%3.6%0.9%0.51%0.45%0.51%0.26%
Mar 202676.3%10.1%0.88%4.2%3.5%2.7%0.82%0.53%0.29%0.41%0.41%
Apr 202673.7%9.2%3.9%3.1%3.1%3.6%0.7%1.7%0.32%0.32%0.45%
May 202667.9%8.7%5.5%4.4%3.6%4%0.86%3.7%0.43%0.37%0.43%
Jun 202671.5%9.3%4.7%3.8%3.1%3.2%0.89%2.1%0.58%0.32%0.58%
Jul 202671.7%10.2%4.2%3.4%2.7%3.7%0.77%1.9%0.63%0.35%0.35%
Aug 202673%8.3%4.9%4%2.6%3.4%0.95%1.2%0.61%0.54%0.47%
Sep 202673.7%7.2%5.2%4.1%3.3%3%1.2%0.98%0.63%0.35%0.28%

How has the Reform Fitness and Sala comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland Pilates studios in September 2026?

2 changes

  1. In September 2026, Reform Fitness gained share of searches among Auckland Pilates studios in New Zealand, from 73% to 73.7%.

  2. Estimated monthly branded searches for Sala in New Zealand rose 80% over 12 measured months, from 50 to 90 in September 2026.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Reform Fitness’ and Sala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reform Fitness

24 branded search terms

  • reform birkenhead
  • reform cambridge
  • reform commercial bay
  • reform dunedin
  • reform ferrymead
  • reform fitness
  • reform fitness albany
  • reform fitness hobsonville
  • reform fitness karaka
  • reform fitness onehunga
  • reform fitness ormiston
  • reform fitness parnell
  • reform fitness prebbleton
  • reform fitness silverdale
  • reform fitness takapuna
  • reform newmarket
  • reform onehunga
  • reform petone
  • reform pilates
  • reform queenstown
  • reform rotorua
  • reform victoria park
  • reform wanaka
  • reformfitness

Sala

1 branded search term

  • sala pilates

How the Brand Demand Index is measured

Other head-to-heads among Auckland Pilates studios

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