Brandwave

How popular isKX Pilates in search?

In August 2026, there were an estimated 650 branded searches for KX Pilates in New Zealand which is down 15.6% over the last 11 months. KX Pilates holds 2.9% estimated Share of Search among New Zealand auckland pilates studios and is ranked 4th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Reform Fitness81%
  2. SO Fitness7%
  3. Aligne Studio3.3%
  4. KX Pilates2.9%
  5. Always Pilates2.8%
  6. Studio Pilates International2.6%
  7. Peak Pilates & Physiotherapy0.45%
KX Pilates website (opens in a new tab)

Follow KX Pilates and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which auckland pilates studios compete with KX Pilates?

KX Pilates against auckland pilates studios in New Zealand, by month

Share of Search by month for Reform Fitness, SO Fitness, Aligne Studio, KX Pilates, Always Pilates, Studio Pilates International. The figures are in the table below the chart.

View monthly share of search table
MonthReform FitnessSO FitnessAligne StudioKX PilatesAlways PilatesStudio Pilates InternationalPeak Pilates & Physiotherapy
Oct 202583.7%6.5%0.28%3%3.6%2.6%0.24%
Nov 202584.6%6.7%0.24%2.5%2.5%3.2%0.32%
Dec 202586.2%5.9%0.19%2.2%2.4%2.8%0.28%
Jan 202684.2%7.1%0.26%2.8%2.3%3.1%0.22%
Feb 202683.5%7.9%0.2%2.4%3%2.7%0.24%
Mar 202683.6%7.6%0.72%2.5%3%2.3%0.32%
Apr 202682.5%6.3%2.4%3.4%2.4%2.6%0.32%
May 202678.9%6.3%3.6%4.7%3%3.2%0.39%
Jun 202681.2%7%3.1%3.1%2.6%2.5%0.38%
Jul 202681%7.3%2.8%3%2.8%2.7%0.32%
Aug 202681%7%3.3%2.9%2.8%2.6%0.45%
Sep 2026———————

  1. 1.Reform Fitness

    81%

    held 1st · 18.2K estimated branded searches · +1% vs prior month · -0.1 points

  2. 2.SO Fitness

    7%

    held 2nd · 1.6K estimated branded searches · -3.7% vs prior month · -0.3 points

  3. 3.Aligne Studio

    3.3%

    moved from 4th to 3rd · 750 estimated branded searches · +19% vs prior month · +0.5 points

  4. 4.KX Pilates

    2.9%

    moved from 3rd to 4th · 650 estimated branded searches · -3% vs prior month · -0.1 points

  5. 5.Always Pilates

    2.8%

    held 5th · 620 estimated branded searches · 0% vs prior month · 0 points

  6. 6.Studio Pilates International

    2.6%

    held 6th · 590 estimated branded searches · -1.7% vs prior month · -0.1 points

  7. 7.Peak Pilates & Physiotherapy

    0.45%

    held 7th · 100 estimated branded searches · +42.9% vs prior month · +0.1 points

Compare search popularity between KX Pilates and its closest rivals

How has branded search demand for KX Pilates changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KX Pilates in New Zealand fell from 770 to 650.
  • Across the 11 months ending August 2026, KX Pilates’ estimated Share of Search among auckland pilates studios in New Zealand peaked at 4.7% in May 2026 and was lowest at 2.2% in December 2025.

How did search popularity change for New Zealand auckland pilates studios in August 2026?

  1. In August 2026, Aligne Studio overtook KX Pilates to rank 3rd among auckland pilates studios in New Zealand, at 3.3%.

  2. KX Pilates’ estimated Share of Search among auckland pilates studios in New Zealand has lost ground for 3 months in a row, from 4.7% to 2.9% in August 2026.

  3. Estimated monthly branded searches for Peak Pilates & Physiotherapy in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.

  4. Estimated monthly branded searches for Always Pilates in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026.

  5. Estimated monthly branded searches for Reform Fitness in New Zealand fell 14.4% over 11 measured months, from 21.2K to 18.2K in August 2026.

Which boutique fitness studios compete with KX Pilates?

KX Pilates against boutique fitness studios in New Zealand, by month

Share of Search by month for Body Fit Training, F45 Training, KX Pilates, Orangetheory Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthBody Fit TrainingF45 TrainingKX PilatesOrangetheory FitnessClub Pilates
Oct 202539.2%49%6.5%4.6%0.59%
Nov 202541.5%47.3%5.6%4.6%0.92%
Dec 202540.6%48.7%4.8%5.3%0.62%
Jan 202642.1%46.8%5.5%5%0.67%
Feb 202637.1%51.7%5.8%4.7%0.68%
Mar 202642.8%45.9%5.5%4.6%1.1%
Apr 202639.1%46.5%8.6%5%0.8%
May 202640.4%42.3%11.8%4.9%0.69%
Jun 202641.2%46%7.8%4.2%0.85%
Jul 202637.1%49.1%7.7%5.1%0.92%
Aug 202644.2%42.8%7.3%4.8%0.89%
Sep 2026—————

  1. 1.Body Fit Training

    44.2%

    moved from 2nd to 1st · 4K estimated branded searches · +23.4% vs prior month · +7.1 points

  2. 2.F45 Training

    42.8%

    moved from 1st to 2nd · 3.8K estimated branded searches · -9.9% vs prior month · -6.3 points

  3. 3.KX Pilates

    7.3%

    held 3rd · 650 estimated branded searches · -3% vs prior month · -0.5 points

  4. 4.Orangetheory Fitness

    4.8%

    held 4th · 430 estimated branded searches · -2.3% vs prior month · -0.3 points

  5. 5.Club Pilates

    0.89%

    held 5th · 80 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between KX Pilates and its closest rivals

How has branded search demand for KX Pilates changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand increased from 6.5% to 7.3%.
  • Across the 11 months ending August 2026, KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand peaked at 11.8% in May 2026 and was lowest at 4.8% in December 2025.

How did search popularity change for New Zealand boutique fitness studios in August 2026?

  1. In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.2%.

  2. In August 2026, F45 Training lost estimated Share of Search among boutique fitness studios in New Zealand, from 49.1% to 42.8%.

  3. KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand has lost ground for 3 months in a row, from 11.8% to 7.3% in August 2026.

  4. Estimated monthly branded searches for Club Pilates in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.

  5. Estimated monthly branded searches for Orangetheory Fitness in New Zealand fell 21.8% over 11 measured months, from 550 to 430 in August 2026.

Which hamilton pilates studios compete with KX Pilates?

KX Pilates against hamilton pilates studios in New Zealand, by month

Share of Search by month for Reform Fitness, KX Pilates, Lifted Pilates. The figures are in the table below the chart.

View monthly share of search table
MonthReform FitnessKX PilatesLifted PilatesBody Reform Pilates@Pilates
Oct 202594.6%3.4%1.6%0.4%0.04%
Nov 202595.6%2.8%1.4%0.23%0.05%
Dec 202596%2.5%1.3%0.21%0.05%
Jan 202694.6%3.1%1.9%0.34%0.04%
Feb 202694.5%2.7%2.3%0.41%0.05%
Mar 202694.7%2.8%2.2%0.27%0.05%
Apr 202693.4%3.9%2.4%0.27%0.04%
May 202692.1%5.5%2.1%0.28%0.05%
Jun 202694.1%3.6%2.1%0.2%0.05%
Jul 202694.1%3.5%2%0.21%0.1%
Aug 202694.3%3.4%2%0.21%0.05%
Sep 2026—————

  1. 1.Reform Fitness

    94.3%

    held 1st · 18.2K estimated branded searches · +1% vs prior month · +0.2 points

  2. 2.KX Pilates

    3.4%

    held 2nd · 650 estimated branded searches · -3% vs prior month · -0.1 points

  3. 3.Lifted Pilates

    2%

    held 3rd · 390 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Body Reform Pilates

    0.21%

    held 4th · 40 estimated branded searches · 0% vs prior month · 0 points

  5. 5.@Pilates

    0.05%

    held 5th · 10 estimated branded searches · -50% vs prior month · -0.1 points

Compare search popularity between KX Pilates and its closest rivals

How has branded search demand for KX Pilates changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, KX Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand peaked at 5.5% in May 2026 and was lowest at 2.5% in December 2025.

How did search popularity change for New Zealand hamilton pilates studios in August 2026?

  1. Reform Fitness’ estimated Share of Search among hamilton pilates studios in New Zealand has gained ground for 3 months in a row, from 92.1% to 94.3% in August 2026.

  2. KX Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand has lost ground for 3 months in a row, from 5.5% to 3.4% in August 2026.

  3. Estimated monthly branded searches for Lifted Pilates in New Zealand rose 11.4% over 11 measured months, from 350 to 390 in August 2026.

  4. Estimated monthly branded searches for Body Reform Pilates in New Zealand fell 55.6% over 11 measured months, from 90 to 40 in August 2026.

How is KX Pilates measured?

Brandwave collects information about searches that people make online using KX Pilates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • kx pilates
  • kx pilates auckland
  • kx pilates classes
  • kx pilates cost
  • kx pilates hamilton
  • kx pilates near me
  • kx pilates nz
  • kx pilates offer
  • kx pilates online
  • kx pilates price list
  • kx pilates prices
  • kx pilates reformer
  • kx pilates workout
  • kxpilates
  • kxpilates near me

Do you work for KX Pilates? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is KX Pilates your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record