KX Pilates vs Orangetheory Fitness:Which is more popular by branded search in New Zealand?
In August 2026, KX Pilates had more branded searches than Orangetheory Fitness among boutique fitness studios in New Zealand. KX Pilates was estimated to have 650 branded searches compared to Orangetheory Fitness’ 430, and held a 7.3% Share of Search versus Orangetheory Fitness’ 4.8%.
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Which is more popular in search, KX Pilates or Orangetheory Fitness?
Compare the boutique fitness and pilates chains New Zealanders train at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KX Pilates, Orangetheory Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | Body Fit Training | F45 Training | KX Pilates | Orangetheory Fitness | Club Pilates |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 49% | 6.5% | 4.6% | 0.59% |
| Nov 2025 | 41.5% | 47.3% | 5.6% | 4.6% | 0.92% |
| Dec 2025 | 40.6% | 48.7% | 4.8% | 5.3% | 0.62% |
| Jan 2026 | 42.1% | 46.8% | 5.5% | 5% | 0.67% |
| Feb 2026 | 37.1% | 51.7% | 5.8% | 4.7% | 0.68% |
| Mar 2026 | 42.8% | 45.9% | 5.5% | 4.6% | 1.1% |
| Apr 2026 | 39.1% | 46.5% | 8.6% | 5% | 0.8% |
| May 2026 | 40.4% | 42.3% | 11.8% | 4.9% | 0.69% |
| Jun 2026 | 41.2% | 46% | 7.8% | 4.2% | 0.85% |
| Jul 2026 | 37.1% | 49.1% | 7.7% | 5.1% | 0.92% |
| Aug 2026 | 44.2% | 42.8% | 7.3% | 4.8% | 0.89% |
| Sep 2026 | — | — | — | — | — |
How has the KX Pilates and Orangetheory Fitness comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Orangetheory Fitness took it in December 2025, KX Pilates took it in January 2026.
- Across the 11 months ending August 2026, KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand moved from 6.5% to 7.3%, and its estimated monthly branded searches moved from 770 to 650.
- Across the 11 months ending August 2026, Orangetheory Fitness’ estimated Share of Search among boutique fitness studios in New Zealand moved from 4.6% to 4.8%, and its estimated monthly branded searches moved from 550 to 430.
How did search popularity change for New Zealand boutique fitness studios in August 2026?
2 changes
KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand has lost ground for 3 months in a row, from 11.8% to 7.3% in August 2026.
Estimated monthly branded searches for Orangetheory Fitness in New Zealand fell 21.8% over 11 measured months, from 550 to 430 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KX Pilates’ and Orangetheory Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KX Pilates
15 branded search terms
- kx pilates
- kx pilates auckland
- kx pilates classes
- kx pilates cost
- kx pilates hamilton
- kx pilates near me
- kx pilates nz
- kx pilates offer
- kx pilates online
- kx pilates price list
- kx pilates prices
- kx pilates reformer
- kx pilates workout
- kxpilates
- kxpilates near me
Orangetheory Fitness
6 branded search terms
- orangetheory
- orangetheory fitness
- orangetheory fitness classes
- orangetheory fitness new zealand
- orangetheory fitness nz
- orangetheoryfitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.