How popular isOrangetheory Fitness in search?
In August 2026, there were an estimated 430 branded searches for Orangetheory Fitness in New Zealand which is down 21.8% over the last 11 months. Orangetheory Fitness holds 4.8% estimated Share of Search among New Zealand boutique fitness studios and is ranked 4th of 5 competitors for search popularity.
Body Fit Training44.2%
F45 Training42.8%
KX Pilates7.3%
Orangetheory Fitness4.8%
Club Pilates0.89%
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Which boutique fitness studios compete with Orangetheory Fitness?
Share of Search by month for Body Fit Training, F45 Training, KX Pilates, Orangetheory Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | Body Fit Training | F45 Training | KX Pilates | Orangetheory Fitness | Club Pilates |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 49% | 6.5% | 4.6% | 0.59% |
| Nov 2025 | 41.5% | 47.3% | 5.6% | 4.6% | 0.92% |
| Dec 2025 | 40.6% | 48.7% | 4.8% | 5.3% | 0.62% |
| Jan 2026 | 42.1% | 46.8% | 5.5% | 5% | 0.67% |
| Feb 2026 | 37.1% | 51.7% | 5.8% | 4.7% | 0.68% |
| Mar 2026 | 42.8% | 45.9% | 5.5% | 4.6% | 1.1% |
| Apr 2026 | 39.1% | 46.5% | 8.6% | 5% | 0.8% |
| May 2026 | 40.4% | 42.3% | 11.8% | 4.9% | 0.69% |
| Jun 2026 | 41.2% | 46% | 7.8% | 4.2% | 0.85% |
| Jul 2026 | 37.1% | 49.1% | 7.7% | 5.1% | 0.92% |
| Aug 2026 | 44.2% | 42.8% | 7.3% | 4.8% | 0.89% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44.2% | 4K | +23.4% | +7.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.8% | 3.8K | -9.9% | -6.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 7.3% | 650 | -3% | -0.5 points | |
| 4, held 4th | 4.8% | 430 | -2.3% | -0.3 points | |
| 5, held 5th | 0.89% | 80 | 0% | 0 points |
44.2%
moved from 2nd to 1st · 4K estimated branded searches · +23.4% vs prior month · +7.1 points
42.8%
moved from 1st to 2nd · 3.8K estimated branded searches · -9.9% vs prior month · -6.3 points
7.3%
held 3rd · 650 estimated branded searches · -3% vs prior month · -0.5 points
4.8%
held 4th · 430 estimated branded searches · -2.3% vs prior month · -0.3 points
0.89%
held 5th · 80 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Orangetheory Fitness and its closest rivals
How has branded search demand for Orangetheory Fitness changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Orangetheory Fitness in New Zealand fell from 550 to 430.
- Across the 11 months ending August 2026, Orangetheory Fitness’ estimated Share of Search among boutique fitness studios in New Zealand peaked at 5.3% in December 2025 and was lowest at 4.2% in June 2026.
How did search popularity change for New Zealand boutique fitness studios in August 2026?
5 changes
In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.2%.
In August 2026, F45 Training lost estimated Share of Search among boutique fitness studios in New Zealand, from 49.1% to 42.8%.
KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand has lost ground for 3 months in a row, from 11.8% to 7.3% in August 2026.
Estimated monthly branded searches for Club Pilates in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.
Estimated monthly branded searches for Orangetheory Fitness in New Zealand fell 21.8% over 11 measured months, from 550 to 430 in August 2026.
How is Orangetheory Fitness measured?
Brandwave collects information about searches that people make online using Orangetheory Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- orangetheory
- orangetheory fitness
- orangetheory fitness classes
- orangetheory fitness new zealand
- orangetheory fitness nz
- orangetheoryfitness
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Is Orangetheory Fitness your brand?
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