Club Pilates vs Orangetheory Fitness:Which is more popular by branded search in New Zealand?
In August 2026, Orangetheory Fitness had more branded searches than Club Pilates among boutique fitness studios in New Zealand. Orangetheory Fitness was estimated to have 430 branded searches compared to Club Pilates’ 80, and held a 4.8% Share of Search versus Club Pilates’ 0.89%.
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Which is more popular in search, Club Pilates or Orangetheory Fitness?
Compare the boutique fitness and pilates chains New Zealanders train at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Orangetheory Fitness, Club Pilates. The figures are in the table below the chart.
View monthly share of search table
| Month | Body Fit Training | F45 Training | KX Pilates | Orangetheory Fitness | Club Pilates |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 49% | 6.5% | 4.6% | 0.59% |
| Nov 2025 | 41.5% | 47.3% | 5.6% | 4.6% | 0.92% |
| Dec 2025 | 40.6% | 48.7% | 4.8% | 5.3% | 0.62% |
| Jan 2026 | 42.1% | 46.8% | 5.5% | 5% | 0.67% |
| Feb 2026 | 37.1% | 51.7% | 5.8% | 4.7% | 0.68% |
| Mar 2026 | 42.8% | 45.9% | 5.5% | 4.6% | 1.1% |
| Apr 2026 | 39.1% | 46.5% | 8.6% | 5% | 0.8% |
| May 2026 | 40.4% | 42.3% | 11.8% | 4.9% | 0.69% |
| Jun 2026 | 41.2% | 46% | 7.8% | 4.2% | 0.85% |
| Jul 2026 | 37.1% | 49.1% | 7.7% | 5.1% | 0.92% |
| Aug 2026 | 44.2% | 42.8% | 7.3% | 4.8% | 0.89% |
| Sep 2026 | — | — | — | — | — |
How has the Club Pilates and Orangetheory Fitness comparison changed over the last 12 months?
3 findings
- Orangetheory Fitness was ahead of Club Pilates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Club Pilates’ estimated Share of Search among boutique fitness studios in New Zealand moved from 0.59% to 0.89%, and its estimated monthly branded searches moved from 70 to 80.
- Across the 11 months ending August 2026, Orangetheory Fitness’ estimated Share of Search among boutique fitness studios in New Zealand moved from 4.6% to 4.8%, and its estimated monthly branded searches moved from 550 to 430.
How did search popularity change for New Zealand boutique fitness studios in August 2026?
2 changes
Estimated monthly branded searches for Club Pilates in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.
Estimated monthly branded searches for Orangetheory Fitness in New Zealand fell 21.8% over 11 measured months, from 550 to 430 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Club Pilates’ and Orangetheory Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Club Pilates
8 branded search terms
- club pilates
- club pilates classes
- club pilates gym
- club pilates near me
- club pilates nz
- club pilates online
- clubpilates
- clubpilates near me
Orangetheory Fitness
6 branded search terms
- orangetheory
- orangetheory fitness
- orangetheory fitness classes
- orangetheory fitness new zealand
- orangetheory fitness nz
- orangetheoryfitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.