How popular isClub Pilates in search?
In August 2026, there were an estimated 80 branded searches for Club Pilates in New Zealand which is up 14.3% over the last 11 months. Club Pilates holds 0.89% estimated Share of Search among New Zealand boutique fitness studios and is ranked 5th of 5 competitors for search popularity.
Body Fit Training44.2%
F45 Training42.8%
KX Pilates7.3%
Orangetheory Fitness4.8%
Club Pilates0.89%
Follow Club Pilates and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which boutique fitness studios compete with Club Pilates?
Share of Search by month for Body Fit Training, F45 Training, KX Pilates, Orangetheory Fitness, Club Pilates. The figures are in the table below the chart.
View monthly share of search table
| Month | Body Fit Training | F45 Training | KX Pilates | Orangetheory Fitness | Club Pilates |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 49% | 6.5% | 4.6% | 0.59% |
| Nov 2025 | 41.5% | 47.3% | 5.6% | 4.6% | 0.92% |
| Dec 2025 | 40.6% | 48.7% | 4.8% | 5.3% | 0.62% |
| Jan 2026 | 42.1% | 46.8% | 5.5% | 5% | 0.67% |
| Feb 2026 | 37.1% | 51.7% | 5.8% | 4.7% | 0.68% |
| Mar 2026 | 42.8% | 45.9% | 5.5% | 4.6% | 1.1% |
| Apr 2026 | 39.1% | 46.5% | 8.6% | 5% | 0.8% |
| May 2026 | 40.4% | 42.3% | 11.8% | 4.9% | 0.69% |
| Jun 2026 | 41.2% | 46% | 7.8% | 4.2% | 0.85% |
| Jul 2026 | 37.1% | 49.1% | 7.7% | 5.1% | 0.92% |
| Aug 2026 | 44.2% | 42.8% | 7.3% | 4.8% | 0.89% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44.2% | 4K | +23.4% | +7.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.8% | 3.8K | -9.9% | -6.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 7.3% | 650 | -3% | -0.5 points | |
| 4, held 4th | 4.8% | 430 | -2.3% | -0.3 points | |
| 5, held 5th | 0.89% | 80 | 0% | 0 points |
44.2%
moved from 2nd to 1st · 4K estimated branded searches · +23.4% vs prior month · +7.1 points
42.8%
moved from 1st to 2nd · 3.8K estimated branded searches · -9.9% vs prior month · -6.3 points
7.3%
held 3rd · 650 estimated branded searches · -3% vs prior month · -0.5 points
4.8%
held 4th · 430 estimated branded searches · -2.3% vs prior month · -0.3 points
0.89%
held 5th · 80 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Club Pilates and its closest rivals
How has branded search demand for Club Pilates changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Club Pilates in New Zealand rose from 70 to 80.
- Across the 11 months ending August 2026, Club Pilates’ estimated Share of Search among boutique fitness studios in New Zealand held steady, from 0.59% to 0.89%.
How did search popularity change for New Zealand boutique fitness studios in August 2026?
5 changes
In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.2%.
In August 2026, F45 Training lost estimated Share of Search among boutique fitness studios in New Zealand, from 49.1% to 42.8%.
KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand has lost ground for 3 months in a row, from 11.8% to 7.3% in August 2026.
Estimated monthly branded searches for Club Pilates in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.
Estimated monthly branded searches for Orangetheory Fitness in New Zealand fell 21.8% over 11 measured months, from 550 to 430 in August 2026.
How is Club Pilates measured?
Brandwave collects information about searches that people make online using Club Pilates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- club pilates
- club pilates classes
- club pilates gym
- club pilates near me
- club pilates nz
- club pilates online
- clubpilates
- clubpilates near me
Do you work for Club Pilates? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Club Pilates your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.