Club Pilates vs F45 Training:Which is more popular by branded search in New Zealand?
In August 2026, F45 Training had more branded searches than Club Pilates among boutique fitness studios in New Zealand. F45 Training was estimated to have 3.8K branded searches compared to Club Pilates’ 80, and held a 43.4% Share of Search versus Club Pilates’ 0.91%.
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Which is more popular in search, Club Pilates or F45 Training?
Compare the boutique fitness and pilates chains New Zealanders train at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for F45 Training, Club Pilates. The figures are in the table below the chart.
View monthly share of search table
| Month | Body Fit Training | F45 Training | KX Pilates | Orangetheory Fitness | Club Pilates |
|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 50% | 4.6% | 4.7% | 0.6% |
| Nov 2025 | 42.2% | 48.1% | 4% | 4.7% | 0.94% |
| Dec 2025 | 41% | 49.3% | 3.8% | 5.3% | 0.63% |
| Jan 2026 | 42.7% | 47.5% | 4.1% | 5.1% | 0.68% |
| Feb 2026 | 37.8% | 52.6% | 4.1% | 4.8% | 0.7% |
| Mar 2026 | 43.6% | 46.8% | 3.8% | 4.7% | 1.1% |
| Apr 2026 | 39.9% | 47.6% | 6.6% | 5.1% | 0.81% |
| May 2026 | 41.2% | 43.2% | 9.9% | 5% | 0.71% |
| Jun 2026 | 41.7% | 46.6% | 6.7% | 4.2% | 0.86% |
| Jul 2026 | 37.7% | 49.9% | 6.2% | 5.2% | 0.94% |
| Aug 2026 | 44.8% | 43.4% | 6% | 4.9% | 0.91% |
| Sep 2026 | — | — | — | — | — |
How has the Club Pilates and F45 Training comparison changed over the last 12 months?
3 findings
- F45 Training was ahead of Club Pilates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Club Pilates’ estimated Share of Search among boutique fitness studios in New Zealand moved from 0.6% to 0.91%, and its estimated monthly branded searches moved from 70 to 80.
- Across the 11 months ending August 2026, F45 Training’s estimated Share of Search among boutique fitness studios in New Zealand moved from 50% to 43.4%, and its estimated monthly branded searches moved from 5.8K to 3.8K.
How did search popularity change for New Zealand boutique fitness studios in August 2026?
3 changes
In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.8%.
In August 2026, F45 Training lost estimated Share of Search among boutique fitness studios in New Zealand, from 49.9% to 43.4%.
Estimated monthly branded searches for Club Pilates in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Club Pilates’ and F45 Training’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Club Pilates
8 branded search terms
- club pilates
- club pilates classes
- club pilates gym
- club pilates near me
- club pilates nz
- club pilates online
- clubpilates
- clubpilates near me
F45 Training
21 branded search terms
- cost for f45
- f45
- f45 basin reserve
- f45 gym
- f45 hamilton
- f45 marshlands
- f45 membership cost
- f45 near me
- f45 nz
- f45 ponsonby
- f45 pricing
- f45 richmond
- f45 rototuna
- f45 swanson
- f45 training
- f45 training classes
- f45 training gym
- f45 training near me
- f45 training new zealand
- f45 training online
- f45training com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.