Brandwave

How popular isF45 Training in search?

In August 2026, there were an estimated 3.8K branded searches for F45 Training in New Zealand which is down 34.1% over the last 11 months. F45 Training holds 42.8% estimated Share of Search among New Zealand boutique fitness studios and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Body Fit Training44.2%
  2. F45 Training42.8%
  3. KX Pilates7.3%
  4. Orangetheory Fitness4.8%
  5. Club Pilates0.89%
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Which boutique fitness studios compete with F45 Training?

F45 Training against boutique fitness studios in New Zealand, by month

Share of Search by month for Body Fit Training, F45 Training, KX Pilates, Orangetheory Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthBody Fit TrainingF45 TrainingKX PilatesOrangetheory FitnessClub Pilates
Oct 202539.2%49%6.5%4.6%0.59%
Nov 202541.5%47.3%5.6%4.6%0.92%
Dec 202540.6%48.7%4.8%5.3%0.62%
Jan 202642.1%46.8%5.5%5%0.67%
Feb 202637.1%51.7%5.8%4.7%0.68%
Mar 202642.8%45.9%5.5%4.6%1.1%
Apr 202639.1%46.5%8.6%5%0.8%
May 202640.4%42.3%11.8%4.9%0.69%
Jun 202641.2%46%7.8%4.2%0.85%
Jul 202637.1%49.1%7.7%5.1%0.92%
Aug 202644.2%42.8%7.3%4.8%0.89%
Sep 2026—————

  1. 1.Body Fit Training

    44.2%

    moved from 2nd to 1st · 4K estimated branded searches · +23.4% vs prior month · +7.1 points

  2. 2.F45 Training

    42.8%

    moved from 1st to 2nd · 3.8K estimated branded searches · -9.9% vs prior month · -6.3 points

  3. 3.KX Pilates

    7.3%

    held 3rd · 650 estimated branded searches · -3% vs prior month · -0.5 points

  4. 4.Orangetheory Fitness

    4.8%

    held 4th · 430 estimated branded searches · -2.3% vs prior month · -0.3 points

  5. 5.Club Pilates

    0.89%

    held 5th · 80 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between F45 Training and its closest rivals

How has branded search demand for F45 Training changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for F45 Training in New Zealand fell from 5.8K to 3.8K.
  • Across the 11 months ending August 2026, F45 Training’s estimated Share of Search among boutique fitness studios in New Zealand decreased from 49% to 42.8%.
  • Across the 11 months ending August 2026, F45 Training’s estimated Share of Search among boutique fitness studios in New Zealand peaked at 51.7% in February 2026 and was lowest at 42.3% in May 2026.
  • Across the 11 months ending August 2026, F45 Training fell from 1st to 2nd among boutique fitness studios in New Zealand.

How did search popularity change for New Zealand boutique fitness studios in August 2026?

  1. In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.2%.

  2. In August 2026, F45 Training lost estimated Share of Search among boutique fitness studios in New Zealand, from 49.1% to 42.8%.

  3. KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand has lost ground for 3 months in a row, from 11.8% to 7.3% in August 2026.

  4. Estimated monthly branded searches for Club Pilates in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.

  5. Estimated monthly branded searches for Orangetheory Fitness in New Zealand fell 21.8% over 11 measured months, from 550 to 430 in August 2026.

Which gym and fitness club brands compete with F45 Training?

F45 Training against gym and fitness club brands in New Zealand, by month

Share of Search by month for CityFitness, Anytime Fitness, Les Mills, Flex Fitness, Snap Fitness, Jetts, F45 Training. The figures are in the table below the chart.

View monthly share of search table
MonthCityFitnessAnytime FitnessLes MillsFlex FitnessSnap FitnessJettsBody Fit TrainingF45 TrainingJustWorkoutPlus Fitness
Oct 202536.9%13.6%17.4%9%9%8.6%2.3%2.9%0.24%0.13%
Nov 202537.1%16.7%14.8%9.1%9%8.3%2.2%2.5%0.19%0.13%
Dec 202544.8%13.5%12.1%9%8.9%7.3%1.9%2.3%0.16%0.16%
Jan 202641.6%15.3%13.3%8.4%8.3%8.2%2.1%2.4%0.22%0.18%
Feb 202641.7%15.3%13.7%8.4%8.3%8.2%1.7%2.4%0.22%0.15%
Mar 202641.4%15.1%13.9%8.3%8.2%8.2%2.2%2.3%0.22%0.18%
Apr 202644%13.2%14.6%8.8%7.1%7.7%1.9%2.3%0.23%0.13%
May 202639.8%14.5%17.1%8%7.9%7.9%2.2%2.3%0.21%0.17%
Jun 202638.5%14.1%20.7%7.7%7.6%6.8%2%2.2%0.2%0.16%
Jul 202642.6%12.8%14.6%8.5%8.4%8.3%1.8%2.4%0.27%0.18%
Aug 202645.6%13.7%12.7%9.1%7.4%7.4%2%1.9%0.19%0.13%
Sep 2026——————————

  1. 1.CityFitness

    45.6%

    held 1st · 91.5K estimated branded searches · +22.2% vs prior month · +3 points

  2. 2.Anytime Fitness

    13.7%

    moved from 3rd to 2nd · 27.4K estimated branded searches · +22.1% vs prior month · +0.9 points

  3. 3.Les Mills

    12.7%

    moved from 2nd to 3rd · 25.4K estimated branded searches · -0.9% vs prior month · -1.9 points

  4. 4.Flex Fitness

    9.1%

    held 4th · 18.3K estimated branded searches · +22% vs prior month · +0.6 points

  5. 5.Snap Fitness

    7.4%

    held 5th · 14.8K estimated branded searches · -0.07% vs prior month · -1.1 points

  6. 6.Jetts

    7.4%

    held 6th · 14.8K estimated branded searches · +0.82% vs prior month · -1 points

  7. 7.Body Fit Training

    2%

    moved from 8th to 7th · 4K estimated branded searches · +23.4% vs prior month · +0.1 points

  8. 8.F45 Training

    1.9%

    moved from 7th to 8th · 3.8K estimated branded searches · -9.9% vs prior month · -0.5 points

  9. 9.JustWorkout

    0.19%

    held 9th · 390 estimated branded searches · -18.8% vs prior month · -0.1 points

  10. 10.Plus Fitness

    0.13%

    held 10th · 260 estimated branded searches · -18.8% vs prior month · -0.1 points

Compare search popularity between F45 Training and its closest rivals

How has branded search demand for F45 Training changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, F45 Training’s estimated Share of Search among gym and fitness club brands in New Zealand decreased from 2.9% to 1.9%.
  • Across the 11 months ending August 2026, F45 Training fell from 7th to 8th among gym and fitness club brands in New Zealand.

How did search popularity change for New Zealand gym and fitness club brands in August 2026?

  1. In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%.

  2. In August 2026, CityFitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 42.6% to 45.6%.

  3. In August 2026, Flex Fitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 8.5% to 9.1%.

  4. In August 2026, Les Mills lost estimated Share of Search among gym and fitness club brands in New Zealand, from 14.6% to 12.7%.

  5. In August 2026, Snap Fitness lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.4% to 7.4%.

  6. In August 2026, Jetts lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.3% to 7.4%.

How is F45 Training measured?

Brandwave collects information about searches that people make online using F45 Training’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • cost for f45
  • f45
  • f45 basin reserve
  • f45 gym
  • f45 hamilton
  • f45 marshlands
  • f45 membership cost
  • f45 near me
  • f45 nz
  • f45 ponsonby
  • f45 pricing
  • f45 richmond
  • f45 rototuna
  • f45 swanson
  • f45 training
  • f45 training classes
  • f45 training gym
  • f45 training near me
  • f45 training new zealand
  • f45 training online
  • f45training com

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How the Brand Demand Index is measured

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