Brandwave

How popular isFlex Fitness?

In September 2026, people searched for Flex Fitness by name about 18,100 times in New Zealand, about the same as the previous year. These searches made up 9.6% of all New Zealand gym and fitness club brand searches, placing Flex Fitness fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about gym and fitness club brands, Flex Fitness appeared in two of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Flex Fitness is the fourth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. CityFitnessShare of searches 48%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Anytime FitnessShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Les MillsShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Flex FitnessShare of searches 9.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Snap FitnessShare of searches 7.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top gym and fitness club brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Flex Fitness was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Flex Fitness is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CityFitness1st
  2. Anytime Fitness2nd
  3. Les Mills3rd
  4. Jetts4th
  5. Snap Fitness5th
  6. Flex Fitness6th
  7. F45 Training7th
  8. Body Fit Training8th
  9. JustWorkout–
  10. Plus Fitness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CityFitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Les Mills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anytime Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snap Fitness4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jetts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flex Fitness2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • F45 Training1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Body Fit Training1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JustWorkout0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plus Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gym and fitness club brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gym and fitness club brands compete with Flex Fitness?

Flex Fitness against gym and fitness club brands in New Zealand, by month

Share of searches by month for CityFitness, Anytime Fitness, Les Mills, Flex Fitness, Snap Fitness, Jetts. The figures are in the table below the chart.

View monthly share of searches table
MonthCityFitnessAnytime FitnessLes MillsFlex FitnessSnap FitnessJettsF45 TrainingBody Fit TrainingJustWorkoutPlus Fitness
Oct 202539%14.2%14.5%9.5%9.5%8.9%2.4%1.6%0.25%0.14%
Nov 202539%17.4%12%9.5%9.5%8.6%2.1%1.6%0.2%0.14%
Dec 202546.9%14%9.6%9.3%9.4%7.5%1.8%1.3%0.16%0.16%
Jan 202643.4%15.9%10.9%8.7%8.7%8.4%1.9%1.5%0.23%0.19%
Feb 202643.7%15.9%11%8.7%8.7%8.4%1.9%1.2%0.23%0.15%
Mar 202643.6%15.9%10.9%8.7%8.7%8.5%1.8%1.5%0.23%0.19%
Apr 202646.4%13.8%11.6%9.2%7.6%8%1.7%1.3%0.24%0.13%
May 202642.6%15.5%13.1%8.5%8.5%8.2%1.7%1.5%0.22%0.18%
Jun 202641.6%15.2%15.8%8.3%8.3%7.3%1.8%1.4%0.22%0.18%
Jul 202645%13.4%11.4%9%9%8.7%1.9%1.2%0.29%0.19%
Aug 202647.8%14.2%9.9%9.5%7.8%7.6%1.4%1.3%0.21%0.14%
Sep 202648%14.3%9.9%9.6%7.8%7.7%1.4%1.1%0.21%0.14%

  1. 1.CityFitness

    48%

    Held 1st. 90.9K estimated branded searches, -0.1% vs prior month. Share +0.1 points.

  2. 2.Anytime Fitness

    14.3%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Les Mills

    9.9%

    Held 3rd. 18.8K estimated branded searches, -0.11% vs prior month. Share 0 points.

  4. 4.Flex Fitness

    9.6%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Snap Fitness

    7.8%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Jetts

    7.7%

    Held 6th. 14.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.F45 Training

    1.4%

    Held 7th. 2.6K estimated branded searches, -1.5% vs prior month. Share 0 points.

  8. 8.Body Fit Training

    1.1%

    Held 8th. 2K estimated branded searches, -20.9% vs prior month. Share -0.3 points.

  9. 9.JustWorkout

    0.21%

    Held 9th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Plus Fitness

    0.14%

    Held 10th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Flex Fitness and its closest rivals

Every comparison with Flex Fitness

9 comparisons

How has branded search demand for Flex Fitness changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Flex Fitness in New Zealand held steady at 18.1K.
  • Across the 12 months ending September 2026, Flex Fitness’ share of searches among gym and fitness club brands in New Zealand peaked at 9.6% in September 2026 and was lowest at 8.3% in June 2026.
  • Across the 12 months ending September 2026, Flex Fitness rose from 5th to 4th among gym and fitness club brands in New Zealand.

How did search popularity change for New Zealand gym and fitness club brands in September 2026?

6 changes

  1. CityFitness’ share of searches among gym and fitness club brands in New Zealand has gained ground for 3 months in a row, from 41.6% to 48% in September 2026.

  2. Flex Fitness’ share of searches among gym and fitness club brands in New Zealand has gained ground for 3 months in a row, from 8.3% to 9.6% in September 2026.

  3. Estimated monthly branded searches for F45 Training in New Zealand fell 41.2% over 12 measured months, from 4.5K to 2.6K in September 2026.

  4. Estimated monthly branded searches for Body Fit Training in New Zealand fell 34.5% over 12 measured months, from 3.1K to 2K in September 2026.

  5. Estimated monthly branded searches for Les Mills in New Zealand fell 32.2% over 12 measured months, from 27.7K to 18.8K in September 2026.

  6. Estimated monthly branded searches for JustWorkout in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are Flex Fitness’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Flex Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • flex fitness

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How the Brand Demand Index is measured

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