Gym and fitness club brands in New Zealand:Which are most popular?
In September 2026, CityFitness was the most searched gym and fitness club brand in New Zealand, accounting for 48% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, CityFitness and Les Mills showed up in every answer. CityFitness was recommended most often, coming first in three out of four responses that gave a list.
CityFitnessShare of searches 48%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Anytime FitnessShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Les MillsShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Flex FitnessShare of searches 9.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Snap FitnessShare of searches 7.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
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Top gym and fitness club brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, CityFitness and Les Mills appeared every time. CityFitness was recommended most often, coming first in three out of four answers that gave a list. Anytime Fitness was second, and Les Mills was third. JustWorkout, which ranked ninth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CityFitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Les Mills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Anytime Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snap Fitness4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jetts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Flex Fitness2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
F45 Training1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Body Fit Training1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
JustWorkout0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plus Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gym and fitness club brands
5 answers
Asked ChatGPT
“Which gym and fitness club brand should I join in New Zealand?”
Asked ChatGPT
“What are the best gym and fitness club brands in New Zealand?”
Asked ChatGPT
“What's the best gym and fitness club brand in New Zealand for a monthly workout?”
Searched Google, AI Overview
“best gym nz”
Searched Google, AI Overview
“gym membership nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which gym and fitness club brands do people search for most?
This chart shows how often people search Google for each gym and fitness club brand by name. Each line represents a brand's share of searches for all ten gym and fitness club brands we track, month by month, from searches in New Zealand.
Share of searches by month for CityFitness, Anytime Fitness, Les Mills, Flex Fitness, Snap Fitness, Jetts. The figures are in the table below the chart.
View monthly share of searches table
| Month | CityFitness | Anytime Fitness | Les Mills | Flex Fitness | Snap Fitness | Jetts | F45 Training | Body Fit Training | JustWorkout | Plus Fitness |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 14.2% | 14.5% | 9.5% | 9.5% | 8.9% | 2.4% | 1.6% | 0.25% | 0.14% |
| Nov 2025 | 39% | 17.4% | 12% | 9.5% | 9.5% | 8.6% | 2.1% | 1.6% | 0.2% | 0.14% |
| Dec 2025 | 46.9% | 14% | 9.6% | 9.3% | 9.4% | 7.5% | 1.8% | 1.3% | 0.16% | 0.16% |
| Jan 2026 | 43.4% | 15.9% | 10.9% | 8.7% | 8.7% | 8.4% | 1.9% | 1.5% | 0.23% | 0.19% |
| Feb 2026 | 43.7% | 15.9% | 11% | 8.7% | 8.7% | 8.4% | 1.9% | 1.2% | 0.23% | 0.15% |
| Mar 2026 | 43.6% | 15.9% | 10.9% | 8.7% | 8.7% | 8.5% | 1.8% | 1.5% | 0.23% | 0.19% |
| Apr 2026 | 46.4% | 13.8% | 11.6% | 9.2% | 7.6% | 8% | 1.7% | 1.3% | 0.24% | 0.13% |
| May 2026 | 42.6% | 15.5% | 13.1% | 8.5% | 8.5% | 8.2% | 1.7% | 1.5% | 0.22% | 0.18% |
| Jun 2026 | 41.6% | 15.2% | 15.8% | 8.3% | 8.3% | 7.3% | 1.8% | 1.4% | 0.22% | 0.18% |
| Jul 2026 | 45% | 13.4% | 11.4% | 9% | 9% | 8.7% | 1.9% | 1.2% | 0.29% | 0.19% |
| Aug 2026 | 47.8% | 14.2% | 9.9% | 9.5% | 7.8% | 7.6% | 1.4% | 1.3% | 0.21% | 0.14% |
| Sep 2026 | 48% | 14.3% | 9.9% | 9.6% | 7.8% | 7.7% | 1.4% | 1.1% | 0.21% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48% | 90.9K | -0.1% | +0.1 points | |
| 2, held 2nd | 14.3% | 27.1K | 0% | +0.1 points | |
| 3, held 3rd | 9.9% | 18.8K | -0.11% | 0 points | |
| 4, held 4th | 9.6% | 18.1K | 0% | 0 points | |
| 5, held 5th | 7.8% | 14.8K | 0% | 0 points | |
| 6, held 6th | 7.7% | 14.5K | 0% | 0 points | |
| 7, held 7th | 1.4% | 2.6K | -1.5% | 0 points | |
| 8, held 8th | 1.1% | 2K | -20.9% | -0.3 points | |
| 9, held 9th | 0.21% | 390 | 0% | 0 points | |
| 10, held 10th | 0.14% | 260 | 0% | 0 points |
48%
Held 1st. 90.9K estimated branded searches, -0.1% vs prior month. Share +0.1 points.
14.3%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.9%
Held 3rd. 18.8K estimated branded searches, -0.11% vs prior month. Share 0 points.
9.6%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.8%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Jetts7.7%
Held 6th. 14.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 7th. 2.6K estimated branded searches, -1.5% vs prior month. Share 0 points.
1.1%
Held 8th. 2K estimated branded searches, -20.9% vs prior month. Share -0.3 points.
0.21%
Held 9th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
10.
Plus Fitness0.14%
Held 10th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among gym and fitness club brands in New Zealand?
10 brands
In September 2026, CityFitness was the most searched among gym and fitness club brands in New Zealand, with an estimated 90.9K branded searches, 48% of all searches for the ten we track. Anytime Fitness is in 2nd place, 33.7 percentage points behind at 14.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| CityFitness | 39% → 48% | 48%Sep 2026 | 39%Oct 2025 | 1st |
| Anytime Fitness | 14.2% → 14.3% | 17.4%Nov 2025 | 13.4%Jul 2026 | 3rd → 2nd |
| Les Mills | 14.5% → 9.9% | 15.8%Jun 2026 | 9.6%Dec 2025 | 2nd → 3rd |
| Flex Fitness | 9.5% → 9.6% | 9.6%Sep 2026 | 8.3%Jun 2026 | 5th → 4th |
| Snap Fitness | 9.5% → 7.8% | 9.5%Nov 2025 | 7.6%Apr 2026 | 4th → 5th |
| Jetts | 8.9% → 7.7% | 8.9%Oct 2025 | 7.3%Jun 2026 | 6th |
| F45 Training | 2.4% → 1.4% | 2.4%Oct 2025 | 1.4%Sep 2026 | 7th |
| Body Fit Training | 1.6% → 1.1% | 1.6%Oct 2025 | 1.1%Sep 2026 | 8th |
| JustWorkout | 0.25% → 0.21% | 0.29%Jul 2026 | 0.16%Dec 2025 | 9th |
| Plus Fitness | 0.14% | 0.19%Jul 2026 | 0.13%Apr 2026 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, CityFitness’ share of searches among gym and fitness club brands in New Zealand increased from 39% to 48%.
- Across the 12 months ending September 2026, Les Mills’ share of searches among gym and fitness club brands in New Zealand decreased from 14.5% to 9.9%.
- Across the 12 months ending September 2026, Snap Fitness’ share of searches among gym and fitness club brands in New Zealand decreased from 9.5% to 7.8%.
- Across the 12 months ending September 2026, Jetts’ share of searches among gym and fitness club brands in New Zealand decreased from 8.9% to 7.7%.
- Across the 12 months ending September 2026, F45 Training’s share of searches among gym and fitness club brands in New Zealand decreased from 2.4% to 1.4%.
- Across the 12 months ending September 2026, Body Fit Training’s share of searches among gym and fitness club brands in New Zealand decreased from 1.6% to 1.1%.
- Across the 12 months ending September 2026, Anytime Fitness’ share of searches among gym and fitness club brands in New Zealand peaked at 17.4% in November 2025 and was lowest at 13.4% in July 2026.
- Across the 12 months ending September 2026, Les Mills’ share of searches among gym and fitness club brands in New Zealand peaked at 15.8% in June 2026 and was lowest at 9.6% in December 2025.
- Across the 12 months ending September 2026, Flex Fitness’ share of searches among gym and fitness club brands in New Zealand peaked at 9.6% in September 2026 and was lowest at 8.3% in June 2026.
- Across the 12 months ending September 2026, Snap Fitness’ share of searches among gym and fitness club brands in New Zealand peaked at 9.5% in November 2025 and was lowest at 7.6% in April 2026.
- Across the 12 months ending September 2026, Jetts’ share of searches among gym and fitness club brands in New Zealand peaked at 8.9% in October 2025 and was lowest at 7.3% in June 2026.
- Across the 12 months ending September 2026, Anytime Fitness rose from 3rd to 2nd among gym and fitness club brands in New Zealand.
- Across the 12 months ending September 2026, Les Mills fell from 2nd to 3rd among gym and fitness club brands in New Zealand.
- Across the 12 months ending September 2026, Flex Fitness rose from 5th to 4th among gym and fitness club brands in New Zealand.
- Across the 12 months ending September 2026, Snap Fitness fell from 4th to 5th among gym and fitness club brands in New Zealand.
- Across the 12 months ending September 2026, JustWorkout and Plus Fitness held steady: their share of searches among gym and fitness club brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand gym and fitness club brands in September 2026?
8 changes
CityFitness’ share of searches among gym and fitness club brands in New Zealand has gained ground for 3 months in a row, from 41.6% to 48% in September 2026.
Flex Fitness’ share of searches among gym and fitness club brands in New Zealand has gained ground for 3 months in a row, from 8.3% to 9.6% in September 2026.
Estimated monthly branded searches for F45 Training in New Zealand fell 41.2% over 12 measured months, from 4.5K to 2.6K in September 2026.
Estimated monthly branded searches for Body Fit Training in New Zealand fell 34.5% over 12 measured months, from 3.1K to 2K in September 2026.
Estimated monthly branded searches for Les Mills in New Zealand fell 32.2% over 12 measured months, from 27.7K to 18.8K in September 2026.
Estimated monthly branded searches for JustWorkout in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
Estimated monthly branded searches for Snap Fitness in New Zealand fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Estimated monthly branded searches for Jetts in New Zealand fell 14.7% over 12 measured months, from 17K to 14.5K in September 2026.
Compare popularity between leading brands
- CityFitness vs Anytime Fitness: compare popularity
- CityFitness vs Les Mills: compare popularity
- CityFitness vs Flex Fitness: compare popularity
- CityFitness vs Snap Fitness: compare popularity
- Anytime Fitness vs Les Mills: compare popularity
- Anytime Fitness vs Flex Fitness: compare popularity
- Anytime Fitness vs Snap Fitness: compare popularity
- Les Mills vs Flex Fitness: compare popularity
- Les Mills vs Snap Fitness: compare popularity
- Flex Fitness vs Snap Fitness: compare popularity
- Compare any of these brands
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