Anytime Fitness vs Snap Fitness:Which is more popular by branded search in New Zealand?
In August 2026, Anytime Fitness had more branded searches than Snap Fitness among gym and fitness club brands in New Zealand. Anytime Fitness was estimated to have 27.4K branded searches compared to Snap Fitness’ 14.8K, and held a 13.7% Share of Search versus Snap Fitness’ 7.4%.
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Which is more popular in search, Anytime Fitness or Snap Fitness?
Membership-based gyms and fitness studio chains operating in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anytime Fitness, Snap Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | CityFitness | Anytime Fitness | Les Mills | Flex Fitness | Snap Fitness | Jetts | Body Fit Training | F45 Training | JustWorkout | Plus Fitness |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 13.6% | 17.4% | 9% | 9% | 8.6% | 2.3% | 2.9% | 0.24% | 0.13% |
| Nov 2025 | 37.1% | 16.7% | 14.8% | 9.1% | 9% | 8.3% | 2.2% | 2.5% | 0.19% | 0.13% |
| Dec 2025 | 44.8% | 13.5% | 12.1% | 9% | 8.9% | 7.3% | 1.9% | 2.3% | 0.16% | 0.16% |
| Jan 2026 | 41.6% | 15.3% | 13.3% | 8.4% | 8.3% | 8.2% | 2.1% | 2.4% | 0.22% | 0.18% |
| Feb 2026 | 41.7% | 15.3% | 13.7% | 8.4% | 8.3% | 8.2% | 1.7% | 2.4% | 0.22% | 0.15% |
| Mar 2026 | 41.4% | 15.1% | 13.9% | 8.3% | 8.2% | 8.2% | 2.2% | 2.3% | 0.22% | 0.18% |
| Apr 2026 | 44% | 13.2% | 14.6% | 8.8% | 7.1% | 7.7% | 1.9% | 2.3% | 0.23% | 0.13% |
| May 2026 | 39.8% | 14.5% | 17.1% | 8% | 7.9% | 7.9% | 2.2% | 2.3% | 0.21% | 0.17% |
| Jun 2026 | 38.5% | 14.1% | 20.7% | 7.7% | 7.6% | 6.8% | 2% | 2.2% | 0.2% | 0.16% |
| Jul 2026 | 42.6% | 12.8% | 14.6% | 8.5% | 8.4% | 8.3% | 1.8% | 2.4% | 0.27% | 0.18% |
| Aug 2026 | 45.6% | 13.7% | 12.7% | 9.1% | 7.4% | 7.4% | 2% | 1.9% | 0.19% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Anytime Fitness and Snap Fitness comparison changed over the last 12 months?
3 findings
- Anytime Fitness was ahead of Snap Fitness in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anytime Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand moved from 13.6% to 13.7%, and its estimated monthly branded searches moved from 27.5K to 27.4K.
- Across the 11 months ending August 2026, Snap Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand moved from 9% to 7.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for New Zealand gym and fitness club brands in August 2026?
2 changes
In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%.
In August 2026, Snap Fitness lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.4% to 7.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Anytime Fitness’ and Snap Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anytime Fitness
2 branded search terms
- anytime fitness
- anytime fitness nz
Snap Fitness
2 branded search terms
- snap fitness
- snap fitness gym
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