Brandwave

CityFitness vs Les Mills:Which is more popular by branded search in New Zealand?

In August 2026, CityFitness had more branded searches than Les Mills among gym and fitness club brands in New Zealand. CityFitness was estimated to have 91.5K branded searches compared to Les Mills’ 25.4K, and held a 45.6% Share of Search versus Les Mills’ 12.7%.

Share of Search among gym and fitness club brands in New Zealand in August 2026Which is more popular in search, CityFitness or Les Mills?
CityFitness45.6%91.5K searches
vs
Les Mills12.7%25.4K searches
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Which is more popular in search, CityFitness or Les Mills?

Membership-based gyms and fitness studio chains operating in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CityFitness and Les Mills among gym and fitness club brands in New Zealand, by month

Share of Search by month for CityFitness, Les Mills. The figures are in the table below the chart.

View monthly share of search table
MonthCityFitnessAnytime FitnessLes MillsFlex FitnessSnap FitnessJettsBody Fit TrainingF45 TrainingJustWorkoutPlus Fitness
Oct 202536.9%13.6%17.4%9%9%8.6%2.3%2.9%0.24%0.13%
Nov 202537.1%16.7%14.8%9.1%9%8.3%2.2%2.5%0.19%0.13%
Dec 202544.8%13.5%12.1%9%8.9%7.3%1.9%2.3%0.16%0.16%
Jan 202641.6%15.3%13.3%8.4%8.3%8.2%2.1%2.4%0.22%0.18%
Feb 202641.7%15.3%13.7%8.4%8.3%8.2%1.7%2.4%0.22%0.15%
Mar 202641.4%15.1%13.9%8.3%8.2%8.2%2.2%2.3%0.22%0.18%
Apr 202644%13.2%14.6%8.8%7.1%7.7%1.9%2.3%0.23%0.13%
May 202639.8%14.5%17.1%8%7.9%7.9%2.2%2.3%0.21%0.17%
Jun 202638.5%14.1%20.7%7.7%7.6%6.8%2%2.2%0.2%0.16%
Jul 202642.6%12.8%14.6%8.5%8.4%8.3%1.8%2.4%0.27%0.18%
Aug 202645.6%13.7%12.7%9.1%7.4%7.4%2%1.9%0.19%0.13%
Sep 2026——————————

How has the CityFitness and Les Mills comparison changed over the last 12 months?

How did search popularity change for New Zealand gym and fitness club brands in August 2026?

  1. In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%.

  2. In August 2026, CityFitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 42.6% to 45.6%.

  3. In August 2026, Les Mills lost estimated Share of Search among gym and fitness club brands in New Zealand, from 14.6% to 12.7%.

How each brand is measured

Brandwave collects information about searches that people make online using CityFitness’ and Les Mills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CityFitness

5 branded search terms

  • city fitness
  • city fitness gym
  • city fitness nz
  • cityfitness
  • cityfitness gym

Les Mills

15 branded search terms

  • les mills
  • les mills app
  • les mills fitness
  • les mills gym
  • les mills near me
  • les mills new zealand
  • les mills nz
  • les mills on demand
  • les mills online
  • les mills plus
  • les mills workout
  • lesmills app
  • lesmills co nz
  • lesmills fitness
  • lesmills workout

How the Brand Demand Index is measured

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