Anytime Fitness vs Les Mills:Which is more popular by branded search in New Zealand?
In August 2026, Anytime Fitness had more branded searches than Les Mills among gym and fitness club brands in New Zealand. Anytime Fitness was estimated to have 27.4K branded searches compared to Les Mills’ 25.4K, and held a 13.7% Share of Search versus Les Mills’ 12.7%.
Follow Anytime Fitness vs Les Mills and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Anytime Fitness or Les Mills?
Membership-based gyms and fitness studio chains operating in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anytime Fitness, Les Mills. The figures are in the table below the chart.
View monthly share of search table
| Month | CityFitness | Anytime Fitness | Les Mills | Flex Fitness | Snap Fitness | Jetts | Body Fit Training | F45 Training | JustWorkout | Plus Fitness |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 13.6% | 17.4% | 9% | 9% | 8.6% | 2.3% | 2.9% | 0.24% | 0.13% |
| Nov 2025 | 37.1% | 16.7% | 14.8% | 9.1% | 9% | 8.3% | 2.2% | 2.5% | 0.19% | 0.13% |
| Dec 2025 | 44.8% | 13.5% | 12.1% | 9% | 8.9% | 7.3% | 1.9% | 2.3% | 0.16% | 0.16% |
| Jan 2026 | 41.6% | 15.3% | 13.3% | 8.4% | 8.3% | 8.2% | 2.1% | 2.4% | 0.22% | 0.18% |
| Feb 2026 | 41.7% | 15.3% | 13.7% | 8.4% | 8.3% | 8.2% | 1.7% | 2.4% | 0.22% | 0.15% |
| Mar 2026 | 41.4% | 15.1% | 13.9% | 8.3% | 8.2% | 8.2% | 2.2% | 2.3% | 0.22% | 0.18% |
| Apr 2026 | 44% | 13.2% | 14.6% | 8.8% | 7.1% | 7.7% | 1.9% | 2.3% | 0.23% | 0.13% |
| May 2026 | 39.8% | 14.5% | 17.1% | 8% | 7.9% | 7.9% | 2.2% | 2.3% | 0.21% | 0.17% |
| Jun 2026 | 38.5% | 14.1% | 20.7% | 7.7% | 7.6% | 6.8% | 2% | 2.2% | 0.2% | 0.16% |
| Jul 2026 | 42.6% | 12.8% | 14.6% | 8.5% | 8.4% | 8.3% | 1.8% | 2.4% | 0.27% | 0.18% |
| Aug 2026 | 45.6% | 13.7% | 12.7% | 9.1% | 7.4% | 7.4% | 2% | 1.9% | 0.19% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Anytime Fitness and Les Mills comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Anytime Fitness took it in November 2025, Les Mills took it in April 2026, Anytime Fitness took it in August 2026.
- Across the 11 months ending August 2026, Anytime Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand moved from 13.6% to 13.7%, and its estimated monthly branded searches moved from 27.5K to 27.4K.
- Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among gym and fitness club brands in New Zealand moved from 17.4% to 12.7%, and its estimated monthly branded searches moved from 35.1K to 25.4K.
How did search popularity change for New Zealand gym and fitness club brands in August 2026?
2 changes
In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%.
In August 2026, Les Mills lost estimated Share of Search among gym and fitness club brands in New Zealand, from 14.6% to 12.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Anytime Fitness’ and Les Mills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anytime Fitness
2 branded search terms
- anytime fitness
- anytime fitness nz
Les Mills
15 branded search terms
- les mills
- les mills app
- les mills fitness
- les mills gym
- les mills near me
- les mills new zealand
- les mills nz
- les mills on demand
- les mills online
- les mills plus
- les mills workout
- lesmills app
- lesmills co nz
- lesmills fitness
- lesmills workout
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.