How popular isCityFitness in search?
In August 2026, there were an estimated 91.5K branded searches for CityFitness in New Zealand which is up 22.3% over the last 11 months. CityFitness holds 45.6% estimated Share of Search among New Zealand gym and fitness club brands and is ranked 1st of 10 competitors for search popularity.
CityFitness45.6%
Anytime Fitness13.7%
Les Mills12.7%
Flex Fitness9.1%Snap Fitness7.4%
Jetts7.4%
Body Fit Training2%
F45 Training1.9%
JustWorkout0.19%
Plus Fitness0.13%
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Which gym and fitness club brands compete with CityFitness?
Share of Search by month for CityFitness, Anytime Fitness, Les Mills, Flex Fitness, Snap Fitness, Jetts. The figures are in the table below the chart.
View monthly share of search table
| Month | CityFitness | Anytime Fitness | Les Mills | Flex Fitness | Snap Fitness | Jetts | Body Fit Training | F45 Training | JustWorkout | Plus Fitness |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 13.6% | 17.4% | 9% | 9% | 8.6% | 2.3% | 2.9% | 0.24% | 0.13% |
| Nov 2025 | 37.1% | 16.7% | 14.8% | 9.1% | 9% | 8.3% | 2.2% | 2.5% | 0.19% | 0.13% |
| Dec 2025 | 44.8% | 13.5% | 12.1% | 9% | 8.9% | 7.3% | 1.9% | 2.3% | 0.16% | 0.16% |
| Jan 2026 | 41.6% | 15.3% | 13.3% | 8.4% | 8.3% | 8.2% | 2.1% | 2.4% | 0.22% | 0.18% |
| Feb 2026 | 41.7% | 15.3% | 13.7% | 8.4% | 8.3% | 8.2% | 1.7% | 2.4% | 0.22% | 0.15% |
| Mar 2026 | 41.4% | 15.1% | 13.9% | 8.3% | 8.2% | 8.2% | 2.2% | 2.3% | 0.22% | 0.18% |
| Apr 2026 | 44% | 13.2% | 14.6% | 8.8% | 7.1% | 7.7% | 1.9% | 2.3% | 0.23% | 0.13% |
| May 2026 | 39.8% | 14.5% | 17.1% | 8% | 7.9% | 7.9% | 2.2% | 2.3% | 0.21% | 0.17% |
| Jun 2026 | 38.5% | 14.1% | 20.7% | 7.7% | 7.6% | 6.8% | 2% | 2.2% | 0.2% | 0.16% |
| Jul 2026 | 42.6% | 12.8% | 14.6% | 8.5% | 8.4% | 8.3% | 1.8% | 2.4% | 0.27% | 0.18% |
| Aug 2026 | 45.6% | 13.7% | 12.7% | 9.1% | 7.4% | 7.4% | 2% | 1.9% | 0.19% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 91.5K | +22.2% | +3 points | |
| 2, moved from 3rd to 2nd | 13.7% | 27.4K | +22.1% | +0.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 12.7% | 25.4K | -0.9% | -1.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.1% | 18.3K | +22% | +0.6 points | |
| 5, held 5th | 7.4% | 14.8K | -0.07% | -1.1 points | |
| 6, held 6th | 7.4% | 14.8K | +0.82% | -1 points | |
| 7, moved from 8th to 7th | 2% | 4K | +23.4% | +0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.9% | 3.8K | -9.9% | -0.5 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.19% | 390 | -18.8% | -0.1 points | |
| 10, held 10th | 0.13% | 260 | -18.8% | -0.1 points |
45.6%
held 1st · 91.5K estimated branded searches · +22.2% vs prior month · +3 points
13.7%
moved from 3rd to 2nd · 27.4K estimated branded searches · +22.1% vs prior month · +0.9 points
12.7%
moved from 2nd to 3rd · 25.4K estimated branded searches · -0.9% vs prior month · -1.9 points
9.1%
held 4th · 18.3K estimated branded searches · +22% vs prior month · +0.6 points
7.4%
held 5th · 14.8K estimated branded searches · -0.07% vs prior month · -1.1 points
6.
Jetts7.4%
held 6th · 14.8K estimated branded searches · +0.82% vs prior month · -1 points
moved from 8th to 7th · 4K estimated branded searches · +23.4% vs prior month · +0.1 points
1.9%
moved from 7th to 8th · 3.8K estimated branded searches · -9.9% vs prior month · -0.5 points
0.19%
held 9th · 390 estimated branded searches · -18.8% vs prior month · -0.1 points
10.
Plus Fitness0.13%
held 10th · 260 estimated branded searches · -18.8% vs prior month · -0.1 points
Compare search popularity between CityFitness and its closest rivals
How has branded search demand for CityFitness changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for CityFitness in New Zealand rose from 74.8K to 91.5K.
- Across the 11 months ending August 2026, CityFitness’ estimated Share of Search among gym and fitness club brands in New Zealand increased from 36.9% to 45.6%.
How did search popularity change for New Zealand gym and fitness club brands in August 2026?
6 changes
In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%.
In August 2026, CityFitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 42.6% to 45.6%.
In August 2026, Flex Fitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 8.5% to 9.1%.
In August 2026, Les Mills lost estimated Share of Search among gym and fitness club brands in New Zealand, from 14.6% to 12.7%.
In August 2026, Snap Fitness lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.4% to 7.4%.
In August 2026, Jetts lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.3% to 7.4%.
How is CityFitness measured?
Brandwave collects information about searches that people make online using CityFitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- city fitness
- city fitness gym
- city fitness nz
- cityfitness
- cityfitness gym
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Is CityFitness your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.