CityFitness vs JustWorkout:Which is more popular by branded search in New Zealand?
In August 2026, CityFitness had more branded searches than JustWorkout among gym and fitness club brands in New Zealand. CityFitness was estimated to have 91.5K branded searches compared to JustWorkout’s 390, and held a 45.6% Share of Search versus JustWorkout’s 0.19%.
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Which is more popular in search, CityFitness or JustWorkout?
Membership-based gyms and fitness studio chains operating in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CityFitness, JustWorkout. The figures are in the table below the chart.
View monthly share of search table
| Month | CityFitness | Anytime Fitness | Les Mills | Flex Fitness | Snap Fitness | Jetts | Body Fit Training | F45 Training | JustWorkout | Plus Fitness |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 13.6% | 17.4% | 9% | 9% | 8.6% | 2.3% | 2.9% | 0.24% | 0.13% |
| Nov 2025 | 37.1% | 16.7% | 14.8% | 9.1% | 9% | 8.3% | 2.2% | 2.5% | 0.19% | 0.13% |
| Dec 2025 | 44.8% | 13.5% | 12.1% | 9% | 8.9% | 7.3% | 1.9% | 2.3% | 0.16% | 0.16% |
| Jan 2026 | 41.6% | 15.3% | 13.3% | 8.4% | 8.3% | 8.2% | 2.1% | 2.4% | 0.22% | 0.18% |
| Feb 2026 | 41.7% | 15.3% | 13.7% | 8.4% | 8.3% | 8.2% | 1.7% | 2.4% | 0.22% | 0.15% |
| Mar 2026 | 41.4% | 15.1% | 13.9% | 8.3% | 8.2% | 8.2% | 2.2% | 2.3% | 0.22% | 0.18% |
| Apr 2026 | 44% | 13.2% | 14.6% | 8.8% | 7.1% | 7.7% | 1.9% | 2.3% | 0.23% | 0.13% |
| May 2026 | 39.8% | 14.5% | 17.1% | 8% | 7.9% | 7.9% | 2.2% | 2.3% | 0.21% | 0.17% |
| Jun 2026 | 38.5% | 14.1% | 20.7% | 7.7% | 7.6% | 6.8% | 2% | 2.2% | 0.2% | 0.16% |
| Jul 2026 | 42.6% | 12.8% | 14.6% | 8.5% | 8.4% | 8.3% | 1.8% | 2.4% | 0.27% | 0.18% |
| Aug 2026 | 45.6% | 13.7% | 12.7% | 9.1% | 7.4% | 7.4% | 2% | 1.9% | 0.19% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the CityFitness and JustWorkout comparison changed over the last 12 months?
3 findings
- CityFitness was ahead of JustWorkout in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CityFitness’ estimated Share of Search among gym and fitness club brands in New Zealand moved from 36.9% to 45.6%, and its estimated monthly branded searches moved from 74.8K to 91.5K.
- Across the 11 months ending August 2026, JustWorkout’s estimated Share of Search among gym and fitness club brands in New Zealand moved from 0.24% to 0.19%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for New Zealand gym and fitness club brands in August 2026?
2 changes
In August 2026, CityFitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 42.6% to 45.6%.
Estimated monthly branded searches for JustWorkout in New Zealand fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CityFitness’ and JustWorkout’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CityFitness
5 branded search terms
- city fitness
- city fitness gym
- city fitness nz
- cityfitness
- cityfitness gym
JustWorkout
1 branded search term
- just workout
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