Body Fit Training vs CityFitness:Which is more popular by branded search in New Zealand?
In August 2026, CityFitness had more branded searches than Body Fit Training among gym and fitness club brands in New Zealand. CityFitness was estimated to have 91.5K branded searches compared to Body Fit Training’s 4K, and held a 45.6% Share of Search versus Body Fit Training’s 2%.
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Which is more popular in search, Body Fit Training or CityFitness?
Membership-based gyms and fitness studio chains operating in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CityFitness, Body Fit Training. The figures are in the table below the chart.
View monthly share of search table
| Month | CityFitness | Anytime Fitness | Les Mills | Flex Fitness | Snap Fitness | Jetts | Body Fit Training | F45 Training | JustWorkout | Plus Fitness |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 13.6% | 17.4% | 9% | 9% | 8.6% | 2.3% | 2.9% | 0.24% | 0.13% |
| Nov 2025 | 37.1% | 16.7% | 14.8% | 9.1% | 9% | 8.3% | 2.2% | 2.5% | 0.19% | 0.13% |
| Dec 2025 | 44.8% | 13.5% | 12.1% | 9% | 8.9% | 7.3% | 1.9% | 2.3% | 0.16% | 0.16% |
| Jan 2026 | 41.6% | 15.3% | 13.3% | 8.4% | 8.3% | 8.2% | 2.1% | 2.4% | 0.22% | 0.18% |
| Feb 2026 | 41.7% | 15.3% | 13.7% | 8.4% | 8.3% | 8.2% | 1.7% | 2.4% | 0.22% | 0.15% |
| Mar 2026 | 41.4% | 15.1% | 13.9% | 8.3% | 8.2% | 8.2% | 2.2% | 2.3% | 0.22% | 0.18% |
| Apr 2026 | 44% | 13.2% | 14.6% | 8.8% | 7.1% | 7.7% | 1.9% | 2.3% | 0.23% | 0.13% |
| May 2026 | 39.8% | 14.5% | 17.1% | 8% | 7.9% | 7.9% | 2.2% | 2.3% | 0.21% | 0.17% |
| Jun 2026 | 38.5% | 14.1% | 20.7% | 7.7% | 7.6% | 6.8% | 2% | 2.2% | 0.2% | 0.16% |
| Jul 2026 | 42.6% | 12.8% | 14.6% | 8.5% | 8.4% | 8.3% | 1.8% | 2.4% | 0.27% | 0.18% |
| Aug 2026 | 45.6% | 13.7% | 12.7% | 9.1% | 7.4% | 7.4% | 2% | 1.9% | 0.19% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Body Fit Training and CityFitness comparison changed over the last 12 months?
3 findings
- CityFitness was ahead of Body Fit Training in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Body Fit Training’s estimated Share of Search among gym and fitness club brands in New Zealand moved from 2.3% to 2%, and its estimated monthly branded searches moved from 4.7K to 4K.
- Across the 11 months ending August 2026, CityFitness’ estimated Share of Search among gym and fitness club brands in New Zealand moved from 36.9% to 45.6%, and its estimated monthly branded searches moved from 74.8K to 91.5K.
How did search popularity change for New Zealand gym and fitness club brands in August 2026?
2 changes
In August 2026, CityFitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 42.6% to 45.6%.
In August 2026, Body Fit Training rose from 8th to 7th among gym and fitness club brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Body Fit Training’s and CityFitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Body Fit Training
9 branded search terms
- bft
- bft classes
- bft gym
- bft near me
- bft new zealand
- bft nz
- bft online
- bft pilates
- body fit training
CityFitness
5 branded search terms
- city fitness
- city fitness gym
- city fitness nz
- cityfitness
- cityfitness gym
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.