Brandwave

CityFitness vs F45 Training:Which is more popular by branded search in New Zealand?

In August 2026, CityFitness had more branded searches than F45 Training among gym and fitness club brands in New Zealand. CityFitness was estimated to have 91.5K branded searches compared to F45 Training’s 3.8K, and held a 45.6% Share of Search versus F45 Training’s 1.9%.

Share of Search among gym and fitness club brands in New Zealand in August 2026Which is more popular in search, CityFitness or F45 Training?
CityFitness45.6%91.5K searches
vs
F45 Training1.9%3.8K searches
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Which is more popular in search, CityFitness or F45 Training?

Membership-based gyms and fitness studio chains operating in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CityFitness and F45 Training among gym and fitness club brands in New Zealand, by month

Share of Search by month for CityFitness, F45 Training. The figures are in the table below the chart.

View monthly share of search table
MonthCityFitnessAnytime FitnessLes MillsFlex FitnessSnap FitnessJettsBody Fit TrainingF45 TrainingJustWorkoutPlus Fitness
Oct 202536.9%13.6%17.4%9%9%8.6%2.3%2.9%0.24%0.13%
Nov 202537.1%16.7%14.8%9.1%9%8.3%2.2%2.5%0.19%0.13%
Dec 202544.8%13.5%12.1%9%8.9%7.3%1.9%2.3%0.16%0.16%
Jan 202641.6%15.3%13.3%8.4%8.3%8.2%2.1%2.4%0.22%0.18%
Feb 202641.7%15.3%13.7%8.4%8.3%8.2%1.7%2.4%0.22%0.15%
Mar 202641.4%15.1%13.9%8.3%8.2%8.2%2.2%2.3%0.22%0.18%
Apr 202644%13.2%14.6%8.8%7.1%7.7%1.9%2.3%0.23%0.13%
May 202639.8%14.5%17.1%8%7.9%7.9%2.2%2.3%0.21%0.17%
Jun 202638.5%14.1%20.7%7.7%7.6%6.8%2%2.2%0.2%0.16%
Jul 202642.6%12.8%14.6%8.5%8.4%8.3%1.8%2.4%0.27%0.18%
Aug 202645.6%13.7%12.7%9.1%7.4%7.4%2%1.9%0.19%0.13%
Sep 2026——————————

How has the CityFitness and F45 Training comparison changed over the last 12 months?

How did search popularity change for New Zealand gym and fitness club brands in August 2026?

  1. In August 2026, CityFitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 42.6% to 45.6%.

  2. In August 2026, F45 Training lost estimated Share of Search among gym and fitness club brands in New Zealand, from 2.4% to 1.9%.

How each brand is measured

Brandwave collects information about searches that people make online using CityFitness’ and F45 Training’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CityFitness

5 branded search terms

  • city fitness
  • city fitness gym
  • city fitness nz
  • cityfitness
  • cityfitness gym

F45 Training

21 branded search terms

  • cost for f45
  • f45
  • f45 basin reserve
  • f45 gym
  • f45 hamilton
  • f45 marshlands
  • f45 membership cost
  • f45 near me
  • f45 nz
  • f45 ponsonby
  • f45 pricing
  • f45 richmond
  • f45 rototuna
  • f45 swanson
  • f45 training
  • f45 training classes
  • f45 training gym
  • f45 training near me
  • f45 training new zealand
  • f45 training online
  • f45training com

How the Brand Demand Index is measured

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