F45 Training vs KX Pilates:Which is more popular by branded search in New Zealand?
In August 2026, F45 Training had more branded searches than KX Pilates among boutique fitness studios in New Zealand. F45 Training was estimated to have 3.8K branded searches compared to KX Pilates’ 650, and held a 42.8% Share of Search versus KX Pilates’ 7.3%.
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Which is more popular in search, F45 Training or KX Pilates?
Compare the boutique fitness and pilates chains New Zealanders train at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for F45 Training, KX Pilates. The figures are in the table below the chart.
View monthly share of search table
| Month | Body Fit Training | F45 Training | KX Pilates | Orangetheory Fitness | Club Pilates |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 49% | 6.5% | 4.6% | 0.59% |
| Nov 2025 | 41.5% | 47.3% | 5.6% | 4.6% | 0.92% |
| Dec 2025 | 40.6% | 48.7% | 4.8% | 5.3% | 0.62% |
| Jan 2026 | 42.1% | 46.8% | 5.5% | 5% | 0.67% |
| Feb 2026 | 37.1% | 51.7% | 5.8% | 4.7% | 0.68% |
| Mar 2026 | 42.8% | 45.9% | 5.5% | 4.6% | 1.1% |
| Apr 2026 | 39.1% | 46.5% | 8.6% | 5% | 0.8% |
| May 2026 | 40.4% | 42.3% | 11.8% | 4.9% | 0.69% |
| Jun 2026 | 41.2% | 46% | 7.8% | 4.2% | 0.85% |
| Jul 2026 | 37.1% | 49.1% | 7.7% | 5.1% | 0.92% |
| Aug 2026 | 44.2% | 42.8% | 7.3% | 4.8% | 0.89% |
| Sep 2026 | — | — | — | — | — |
How has the F45 Training and KX Pilates comparison changed over the last 12 months?
3 findings
- F45 Training was ahead of KX Pilates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, F45 Training’s estimated Share of Search among boutique fitness studios in New Zealand moved from 49% to 42.8%, and its estimated monthly branded searches moved from 5.8K to 3.8K.
- Across the 11 months ending August 2026, KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand moved from 6.5% to 7.3%, and its estimated monthly branded searches moved from 770 to 650.
How did search popularity change for New Zealand boutique fitness studios in August 2026?
3 changes
In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.2%.
In August 2026, F45 Training lost estimated Share of Search among boutique fitness studios in New Zealand, from 49.1% to 42.8%.
KX Pilates’ estimated Share of Search among boutique fitness studios in New Zealand has lost ground for 3 months in a row, from 11.8% to 7.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using F45 Training’s and KX Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
F45 Training
21 branded search terms
- cost for f45
- f45
- f45 basin reserve
- f45 gym
- f45 hamilton
- f45 marshlands
- f45 membership cost
- f45 near me
- f45 nz
- f45 ponsonby
- f45 pricing
- f45 richmond
- f45 rototuna
- f45 swanson
- f45 training
- f45 training classes
- f45 training gym
- f45 training near me
- f45 training new zealand
- f45 training online
- f45training com
KX Pilates
15 branded search terms
- kx pilates
- kx pilates auckland
- kx pilates classes
- kx pilates cost
- kx pilates hamilton
- kx pilates near me
- kx pilates nz
- kx pilates offer
- kx pilates online
- kx pilates price list
- kx pilates prices
- kx pilates reformer
- kx pilates workout
- kxpilates
- kxpilates near me
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.