Body Fit Training vs Club Pilates:Which is more popular by branded search in New Zealand?
In August 2026, Body Fit Training had more branded searches than Club Pilates among boutique fitness studios in New Zealand. Body Fit Training was estimated to have 4K branded searches compared to Club Pilates’ 80, and held a 44.2% Share of Search versus Club Pilates’ 0.89%.
Follow Body Fit Training vs Club Pilates and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Body Fit Training or Club Pilates?
Compare the boutique fitness and pilates chains New Zealanders train at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Body Fit Training, Club Pilates. The figures are in the table below the chart.
View monthly share of search table
| Month | Body Fit Training | F45 Training | KX Pilates | Orangetheory Fitness | Club Pilates |
|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 49% | 6.5% | 4.6% | 0.59% |
| Nov 2025 | 41.5% | 47.3% | 5.6% | 4.6% | 0.92% |
| Dec 2025 | 40.6% | 48.7% | 4.8% | 5.3% | 0.62% |
| Jan 2026 | 42.1% | 46.8% | 5.5% | 5% | 0.67% |
| Feb 2026 | 37.1% | 51.7% | 5.8% | 4.7% | 0.68% |
| Mar 2026 | 42.8% | 45.9% | 5.5% | 4.6% | 1.1% |
| Apr 2026 | 39.1% | 46.5% | 8.6% | 5% | 0.8% |
| May 2026 | 40.4% | 42.3% | 11.8% | 4.9% | 0.69% |
| Jun 2026 | 41.2% | 46% | 7.8% | 4.2% | 0.85% |
| Jul 2026 | 37.1% | 49.1% | 7.7% | 5.1% | 0.92% |
| Aug 2026 | 44.2% | 42.8% | 7.3% | 4.8% | 0.89% |
| Sep 2026 | — | — | — | — | — |
How has the Body Fit Training and Club Pilates comparison changed over the last 12 months?
3 findings
- Body Fit Training was ahead of Club Pilates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Body Fit Training’s estimated Share of Search among boutique fitness studios in New Zealand moved from 39.2% to 44.2%, and its estimated monthly branded searches moved from 4.7K to 4K.
- Across the 11 months ending August 2026, Club Pilates’ estimated Share of Search among boutique fitness studios in New Zealand moved from 0.59% to 0.89%, and its estimated monthly branded searches moved from 70 to 80.
How did search popularity change for New Zealand boutique fitness studios in August 2026?
2 changes
In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.2%.
Estimated monthly branded searches for Club Pilates in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Body Fit Training’s and Club Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Body Fit Training
9 branded search terms
- bft
- bft classes
- bft gym
- bft near me
- bft new zealand
- bft nz
- bft online
- bft pilates
- body fit training
Club Pilates
8 branded search terms
- club pilates
- club pilates classes
- club pilates gym
- club pilates near me
- club pilates nz
- club pilates online
- clubpilates
- clubpilates near me
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.