KX Pilates vs STRONG Pilates:Which is more popular?
In September 2026, STRONG Pilates had more branded searches than KX Pilates among pilates studio chains in New Zealand. STRONG Pilates had about 880 branded searches, while KX Pilates had 390. STRONG Pilates made up 14.1% of all pilates studio chain searches we track, and KX Pilates accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about pilates studio chains, KX Pilates and STRONG Pilates each appeared in two of the three answers. STRONG Pilates was mentioned before KX Pilates in two out of three answers.
Who do people search for more?
STRONG Pilates, about 2 searches for every 1 for KX Pilates
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
STRONG Pilates, named ahead of KX Pilates in 2 of 3 answers
Follow KX Pilates vs STRONG Pilates and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pilates studio chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, KX Pilates and STRONG Pilates were each mentioned in two out of three: in two of the three ChatGPT answers. STRONG Pilates was listed before KX Pilates in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Reform Fitness3 of 3Named in 3 of 3 ChatGPT answers
Studio Pilates International3 of 3Named in 3 of 3 ChatGPT answers- STRONG Pilates2 of 3Named in 2 of 3 ChatGPT answers
KX Pilates2 of 3Named in 2 of 3 ChatGPT answers
Body in Motion0 of 3Named in 0 of 3 ChatGPT answers
SO Fitness0 of 3Named in 0 of 3 ChatGPT answers
Aligne Studio0 of 3Named in 0 of 3 ChatGPT answers
See every answer about pilates studio chains
3 answers
Asked ChatGPT
“Which pilates studio chain should I join in New Zealand?”
Asked ChatGPT
“What are the best pilates studio chains in New Zealand?”
Asked ChatGPT
“What's the best pilates studio chain in New Zealand for core strength?”
Searched Google, AI Overview
“pilates studio”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“reformer pilates nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KX Pilates or STRONG Pilates more popular in search?
This chart shows how often people search Google for KX Pilates and STRONG Pilates by name. Each line represents a brand's share of searches for all seven pilates studio chains we track, month by month, from searches in New Zealand.
Share of searches by month for STRONG Pilates, KX Pilates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | Body in Motion | SO Fitness | STRONG Pilates | Aligne Studio | KX Pilates | Studio Pilates International |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 21.5% | 19.7% | 24.3% | 0.76% | 7.3% | 3.2% |
| Nov 2025 | 25.5% | 23.5% | 20.1% | 20.1% | 0.77% | 6% | 4% |
| Dec 2025 | 31.5% | 21.7% | 18.6% | 18.6% | 0.56% | 5.9% | 3.2% |
| Jan 2026 | 24.4% | 19.8% | 22% | 22% | 0.69% | 6.6% | 4.4% |
| Feb 2026 | 24% | 18.3% | 25.6% | 20.8% | 0.8% | 6.3% | 4.2% |
| Mar 2026 | 25.1% | 24.7% | 21.9% | 17.8% | 2.3% | 5.3% | 2.9% |
| Apr 2026 | 27.2% | 20.1% | 17.2% | 17.2% | 7.8% | 7.8% | 2.8% |
| May 2026 | 25.6% | 19.3% | 16.6% | 12.8% | 11.2% | 11.2% | 3.3% |
| Jun 2026 | 23.3% | 24.8% | 17.8% | 13.7% | 9.9% | 8.1% | 2.3% |
| Jul 2026 | 26.8% | 21.5% | 19% | 14.6% | 8.6% | 7% | 2.5% |
| Aug 2026 | 24% | 22.3% | 14.6% | 19% | 10.5% | 7% | 2.5% |
| Sep 2026 | 27% | 24.2% | 14.1% | 14.1% | 11.6% | 6.3% | 2.7% |
How has the KX Pilates and STRONG Pilates comparison changed over the last 12 months?
3 findings
- STRONG Pilates was ahead of KX Pilates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KX Pilates’ share of searches among pilates studio chains in New Zealand moved from 7.3% to 6.3%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending September 2026, STRONG Pilates’ share of searches among pilates studio chains in New Zealand moved from 24.3% to 14.1%, and its estimated monthly branded searches moved from 1.6K to 880.
How did search popularity change for New Zealand pilates studio chains in September 2026?
2 changes
In September 2026, STRONG Pilates lost share of searches among pilates studio chains in New Zealand, from 19% to 14.1%.
In September 2026, KX Pilates lost share of searches among pilates studio chains in New Zealand, from 7% to 6.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KX Pilates’ and STRONG Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KX Pilates
1 branded search term
- kxpilates
STRONG Pilates
1 branded search term
- strong pilates
Other head-to-heads among pilates studio chains
- Reform Fitness vs Body in Motion: compare popularity
- Reform Fitness vs SO Fitness: compare popularity
- Reform Fitness vs STRONG Pilates: compare popularity
- Reform Fitness vs Aligne Studio: compare popularity
- Body in Motion vs SO Fitness: compare popularity
- Body in Motion vs STRONG Pilates: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.