Brandwave

@Pilates vs Reform Fitness:Which is more popular?

In September 2026, Reform Fitness had more branded searches than @Pilates among Hamilton Pilates studios in New Zealand. Reform Fitness had about 690 branded searches, while @Pilates had 400. Reform Fitness made up 47.3% of all Hamilton Pilates studio searches we track, and @Pilates accounted for 27.4%. When we asked ChatGPT and Google AI Overviews about Hamilton Pilates studios, both @Pilates and Reform Fitness appeared in all three answers. @Pilates was mentioned before Reform Fitness in every answer.

Among Hamilton Pilates studios in New Zealand in September 2026

Who do people search for more?

Reform Fitness, about 73% more searches than @Pilates

Reform Fitness 690 searches@Pilates 400 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

@Pilates in 3 of 3Reform Fitness in 3 of 3

Who does AI recommend more?

@Pilates, named ahead of Reform Fitness in every answer

@Pilates first in 3Reform Fitness never first

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Top Hamilton Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, both @Pilates and Reform Fitness showed up in all three answers. @Pilates was listed before Reform Fitness in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. @Pilates1st
  2. Lifted Pilates2nd
  3. Reform Fitness3rd
  4. KX Pilates4th
  5. Core Wellness5th
  6. Body Reform Pilates6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton Pilates studios

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is @Pilates or Reform Fitness more popular in search?

This chart shows how often people search Google for @Pilates and Reform Fitness by name. Each line represents a brand's share of searches for all six Hamilton Pilates studios we track, month by month, from searches in New Zealand.

@Pilates and Reform Fitness among Hamilton Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, @Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthReform Fitness@PilatesLifted PilatesKX PilatesBody Reform PilatesCore Wellness
Oct 202541.5%27.8%10.8%16.5%2.8%0.57%
Nov 202546.5%25.2%10.1%13.8%2.5%1.9%
Dec 202541.1%28.6%11.6%11.6%3.6%3.6%
Jan 202640.7%27.9%15.1%12.2%2.9%1.2%
Feb 202639%24.4%17.1%15.2%3.7%0.61%
Mar 202642.1%25.8%14.7%14.2%2.1%1.1%
Apr 202644.2%23.3%17.4%11.6%2.9%0.58%
May 202644.5%24.4%15.9%10.4%3%1.8%
Jun 202645.6%26.8%14.1%10.1%2%1.3%
Jul 202642.7%28%15.4%10.5%2.1%1.4%
Aug 202641.5%30.2%13.8%10.7%2.5%1.3%
Sep 202647.3%27.4%12.3%9.6%2.1%1.4%

How has the @Pilates and Reform Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton Pilates studios in September 2026?

2 changes

  1. In September 2026, Reform Fitness gained share of searches among Hamilton Pilates studios in New Zealand, from 41.5% to 47.3%.

  2. In September 2026, @Pilates lost share of searches among Hamilton Pilates studios in New Zealand, from 30.2% to 27.4%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using @Pilates’ and Reform Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

@Pilates

2 branded search terms

  • atpilates
  • pilates

Reform Fitness

17 branded search terms

  • reform cambridge
  • reform commercial bay
  • reform dunedin
  • reform ferrymead
  • reform fitness
  • reform fitness hobsonville
  • reform fitness karaka
  • reform fitness ormiston
  • reform fitness prebbleton
  • reform petone
  • reform pilates
  • reform queenstown
  • reform rotorua
  • reform rototuna
  • reform victoria park
  • reform wanaka
  • reformfitness

How the Brand Demand Index is measured

Other head-to-heads among Hamilton Pilates studios

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