Brandwave

Body Reform Pilates vs @Pilates:Which is more popular?

In September 2026, @Pilates had more branded searches than Body Reform Pilates among Hamilton Pilates studios in New Zealand. @Pilates had about 400 branded searches, while Body Reform Pilates had 30. @Pilates made up 27.4% of all Hamilton Pilates studio searches we track, and Body Reform Pilates accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about Hamilton Pilates studios, @Pilates appeared in all three answers and Body Reform Pilates in one. @Pilates was mentioned before Body Reform Pilates in every answer.

Among Hamilton Pilates studios in New Zealand in September 2026

Who do people search for more?

@Pilates, about 13 searches for every 1 for Body Reform Pilates

@Pilates 400 searchesBody Reform Pilates 30 searches

Who does AI mention more?

@Pilates, mentioned in every answer we collected

@Pilates in 3 of 3Body Reform Pilates in 1 of 3

Who does AI recommend more?

@Pilates, named ahead of Body Reform Pilates in every answer

@Pilates first in 3Body Reform Pilates never first

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Top Hamilton Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, @Pilates appeared in all three answers. Body Reform Pilates was mentioned in one out of three: in one of the three ChatGPT answers. @Pilates was listed before Body Reform Pilates in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. @Pilates1st
  2. Lifted Pilates2nd
  3. Reform Fitness3rd
  4. KX Pilates4th
  5. Core Wellness5th
  6. Body Reform Pilates6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton Pilates studios

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Body Reform Pilates or @Pilates more popular in search?

This chart shows how often people search Google for Body Reform Pilates and @Pilates by name. Each line represents a brand's share of searches for all six Hamilton Pilates studios we track, month by month, from searches in New Zealand.

Body Reform Pilates and @Pilates among Hamilton Pilates studios in New Zealand, by month

Share of searches by month for @Pilates, Body Reform Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthReform Fitness@PilatesLifted PilatesKX PilatesBody Reform PilatesCore Wellness
Oct 202541.5%27.8%10.8%16.5%2.8%0.57%
Nov 202546.5%25.2%10.1%13.8%2.5%1.9%
Dec 202541.1%28.6%11.6%11.6%3.6%3.6%
Jan 202640.7%27.9%15.1%12.2%2.9%1.2%
Feb 202639%24.4%17.1%15.2%3.7%0.61%
Mar 202642.1%25.8%14.7%14.2%2.1%1.1%
Apr 202644.2%23.3%17.4%11.6%2.9%0.58%
May 202644.5%24.4%15.9%10.4%3%1.8%
Jun 202645.6%26.8%14.1%10.1%2%1.3%
Jul 202642.7%28%15.4%10.5%2.1%1.4%
Aug 202641.5%30.2%13.8%10.7%2.5%1.3%
Sep 202647.3%27.4%12.3%9.6%2.1%1.4%

How has the Body Reform Pilates and @Pilates comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton Pilates studios in September 2026?

2 changes

  1. In September 2026, @Pilates lost share of searches among Hamilton Pilates studios in New Zealand, from 30.2% to 27.4%.

  2. Estimated monthly branded searches for Body Reform Pilates in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Body Reform Pilates’ and @Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Body Reform Pilates

2 branded search terms

  • body reform pilates
  • body reform pilates hamilton

@Pilates

2 branded search terms

  • atpilates
  • pilates

How the Brand Demand Index is measured

Other head-to-heads among Hamilton Pilates studios

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