Brandwave

How popular is@Pilates in search?

In August 2026, there were an estimated 10 branded searches for @Pilates in New Zealand which held steady over the last 11 months. @Pilates holds 0.05% estimated Share of Search among New Zealand hamilton pilates studios and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Reform Fitness94.3%
  2. KX Pilates3.4%
  3. Lifted Pilates2%
  4. Body Reform Pilates0.21%
  5. @Pilates0.05%
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Which hamilton pilates studios compete with @Pilates?

@Pilates against hamilton pilates studios in New Zealand, by month

Share of Search by month for Reform Fitness, KX Pilates, Lifted Pilates, @Pilates. The figures are in the table below the chart.

View monthly share of search table
MonthReform FitnessKX PilatesLifted PilatesBody Reform Pilates@Pilates
Oct 202594.6%3.4%1.6%0.4%0.04%
Nov 202595.6%2.8%1.4%0.23%0.05%
Dec 202596%2.5%1.3%0.21%0.05%
Jan 202694.6%3.1%1.9%0.34%0.04%
Feb 202694.5%2.7%2.3%0.41%0.05%
Mar 202694.7%2.8%2.2%0.27%0.05%
Apr 202693.4%3.9%2.4%0.27%0.04%
May 202692.1%5.5%2.1%0.28%0.05%
Jun 202694.1%3.6%2.1%0.2%0.05%
Jul 202694.1%3.5%2%0.21%0.1%
Aug 202694.3%3.4%2%0.21%0.05%
Sep 2026—————

  1. 1.Reform Fitness

    94.3%

    held 1st · 18.2K estimated branded searches · +1% vs prior month · +0.2 points

  2. 2.KX Pilates

    3.4%

    held 2nd · 650 estimated branded searches · -3% vs prior month · -0.1 points

  3. 3.Lifted Pilates

    2%

    held 3rd · 390 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Body Reform Pilates

    0.21%

    held 4th · 40 estimated branded searches · 0% vs prior month · 0 points

  5. 5.@Pilates

    0.05%

    held 5th · 10 estimated branded searches · -50% vs prior month · -0.1 points

Compare search popularity between @Pilates and its closest rivals

How has branded search demand for @Pilates changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for @Pilates in New Zealand held steady at 10.
  • Across the 11 months ending August 2026, @Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand held steady, from 0.04% to 0.05%.

How did search popularity change for New Zealand hamilton pilates studios in August 2026?

  1. Reform Fitness’ estimated Share of Search among hamilton pilates studios in New Zealand has gained ground for 3 months in a row, from 92.1% to 94.3% in August 2026.

  2. KX Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand has lost ground for 3 months in a row, from 5.5% to 3.4% in August 2026.

  3. Estimated monthly branded searches for Lifted Pilates in New Zealand rose 11.4% over 11 measured months, from 350 to 390 in August 2026.

  4. Estimated monthly branded searches for Body Reform Pilates in New Zealand fell 55.6% over 11 measured months, from 90 to 40 in August 2026.

How is @Pilates measured?

Brandwave collects information about searches that people make online using @Pilates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • atpilates

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How the Brand Demand Index is measured

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