Body Reform Pilates vs @Pilates:Which is more popular by branded search in New Zealand?
In August 2026, Body Reform Pilates had more branded searches than @Pilates among hamilton pilates studios in New Zealand. Body Reform Pilates was estimated to have 40 branded searches compared to @Pilates’ 10, and held a 0.21% Share of Search versus @Pilates’ 0.05%.
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Which is more popular in search, Body Reform Pilates or @Pilates?
Compare Hamilton Pilates studios using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Body Reform Pilates, @Pilates. The figures are in the table below the chart.
View monthly share of search table
| Month | Reform Fitness | KX Pilates | Lifted Pilates | Body Reform Pilates | @Pilates |
|---|---|---|---|---|---|
| Oct 2025 | 94.6% | 3.4% | 1.6% | 0.4% | 0.04% |
| Nov 2025 | 95.6% | 2.8% | 1.4% | 0.23% | 0.05% |
| Dec 2025 | 96% | 2.5% | 1.3% | 0.21% | 0.05% |
| Jan 2026 | 94.6% | 3.1% | 1.9% | 0.34% | 0.04% |
| Feb 2026 | 94.5% | 2.7% | 2.3% | 0.41% | 0.05% |
| Mar 2026 | 94.7% | 2.8% | 2.2% | 0.27% | 0.05% |
| Apr 2026 | 93.4% | 3.9% | 2.4% | 0.27% | 0.04% |
| May 2026 | 92.1% | 5.5% | 2.1% | 0.28% | 0.05% |
| Jun 2026 | 94.1% | 3.6% | 2.1% | 0.2% | 0.05% |
| Jul 2026 | 94.1% | 3.5% | 2% | 0.21% | 0.1% |
| Aug 2026 | 94.3% | 3.4% | 2% | 0.21% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Body Reform Pilates and @Pilates comparison changed over the last 12 months?
3 findings
- Body Reform Pilates was ahead of @Pilates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Body Reform Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand moved from 0.4% to 0.21%, and its estimated monthly branded searches moved from 90 to 40.
- Across the 11 months ending August 2026, @Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand hamilton pilates studios in August 2026?
1 change
Estimated monthly branded searches for Body Reform Pilates in New Zealand fell 55.6% over 11 measured months, from 90 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Body Reform Pilates’ and @Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Body Reform Pilates
2 branded search terms
- body reform pilates
- body reform pilates hamilton
@Pilates
1 branded search term
- atpilates
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.