KX Pilates vs @Pilates:Which is more popular?
In September 2026, @Pilates had more branded searches than KX Pilates among Hamilton Pilates studios in New Zealand. @Pilates had about 400 branded searches, while KX Pilates had 140. @Pilates made up 27.4% of all Hamilton Pilates studio searches we track, and KX Pilates accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about Hamilton Pilates studios, @Pilates appeared in all three answers and KX Pilates in two. @Pilates was mentioned before KX Pilates in every answer.
Who do people search for more?
@Pilates, about 3 searches for every 1 for KX Pilates
Who does AI mention more?
@Pilates, mentioned in every answer we collected
Who does AI recommend more?
@Pilates, named ahead of KX Pilates in every answer
Follow KX Pilates vs @Pilates and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Hamilton Pilates studios in ChatGPT and Google AI Overviews
In three ChatGPT questions, @Pilates appeared in all three answers. KX Pilates was mentioned in two out of three: in two of the three ChatGPT answers. @Pilates was listed before KX Pilates in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Reform Fitness3 of 3Named in 3 of 3 ChatGPT answers- @Pilates3 of 3Named in 3 of 3 ChatGPT answers
Lifted Pilates3 of 3Named in 3 of 3 ChatGPT answers
KX Pilates2 of 3Named in 2 of 3 ChatGPT answers- Core Wellness2 of 3Named in 2 of 3 ChatGPT answers
Body Reform Pilates1 of 3Named in 1 of 3 ChatGPT answers
See every answer about Hamilton Pilates studios
3 answers
Asked ChatGPT
“Which Pilates studio should I join in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best Pilates studios in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best Pilates studio in Hamilton, New Zealand for reformer classes?”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KX Pilates or @Pilates more popular in search?
This chart shows how often people search Google for KX Pilates and @Pilates by name. Each line represents a brand's share of searches for all six Hamilton Pilates studios we track, month by month, from searches in New Zealand.
Share of searches by month for @Pilates, KX Pilates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | @Pilates | Lifted Pilates | KX Pilates | Body Reform Pilates | Core Wellness |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 27.8% | 10.8% | 16.5% | 2.8% | 0.57% |
| Nov 2025 | 46.5% | 25.2% | 10.1% | 13.8% | 2.5% | 1.9% |
| Dec 2025 | 41.1% | 28.6% | 11.6% | 11.6% | 3.6% | 3.6% |
| Jan 2026 | 40.7% | 27.9% | 15.1% | 12.2% | 2.9% | 1.2% |
| Feb 2026 | 39% | 24.4% | 17.1% | 15.2% | 3.7% | 0.61% |
| Mar 2026 | 42.1% | 25.8% | 14.7% | 14.2% | 2.1% | 1.1% |
| Apr 2026 | 44.2% | 23.3% | 17.4% | 11.6% | 2.9% | 0.58% |
| May 2026 | 44.5% | 24.4% | 15.9% | 10.4% | 3% | 1.8% |
| Jun 2026 | 45.6% | 26.8% | 14.1% | 10.1% | 2% | 1.3% |
| Jul 2026 | 42.7% | 28% | 15.4% | 10.5% | 2.1% | 1.4% |
| Aug 2026 | 41.5% | 30.2% | 13.8% | 10.7% | 2.5% | 1.3% |
| Sep 2026 | 47.3% | 27.4% | 12.3% | 9.6% | 2.1% | 1.4% |
How has the KX Pilates and @Pilates comparison changed over the last 12 months?
3 findings
- @Pilates was ahead of KX Pilates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KX Pilates’ share of searches among Hamilton Pilates studios in New Zealand moved from 16.5% to 9.6%, and its estimated monthly branded searches moved from 290 to 140.
- Across the 12 months ending September 2026, @Pilates’ share of searches among Hamilton Pilates studios in New Zealand moved from 27.8% to 27.4%, and its estimated monthly branded searches moved from 490 to 400.
How did search popularity change for New Zealand Hamilton Pilates studios in September 2026?
2 changes
In September 2026, @Pilates lost share of searches among Hamilton Pilates studios in New Zealand, from 30.2% to 27.4%.
In September 2026, KX Pilates lost share of searches among Hamilton Pilates studios in New Zealand, from 10.7% to 9.6%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using KX Pilates’ and @Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KX Pilates
7 branded search terms
- kx pilates
- kx pilates classes
- kx pilates hamilton
- kx pilates offer
- kx pilates reformer
- kx pilates workout
- kxpilates
@Pilates
2 branded search terms
- atpilates
- pilates
Other head-to-heads among Hamilton Pilates studios
- Reform Fitness vs @Pilates: compare popularity
- Reform Fitness vs Lifted Pilates: compare popularity
- Reform Fitness vs KX Pilates: compare popularity
- Reform Fitness vs Body Reform Pilates: compare popularity
- @Pilates vs Lifted Pilates: compare popularity
- @Pilates vs Body Reform Pilates: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.