Reform Fitness vs The Pilates Loft:Which is more popular by branded search in New Zealand?
In August 2026, Reform Fitness had more branded searches than The Pilates Loft among tauranga pilates studios in New Zealand. Reform Fitness was estimated to have 18.2K branded searches compared to The Pilates Loft’s 150, and held a 96.4% Share of Search versus The Pilates Loft’s 0.8%.
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Which is more popular in search, Reform Fitness or The Pilates Loft?
Compare Tauranga Pilates studios using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reform Fitness, The Pilates Loft. The figures are in the table below the chart.
View monthly share of search table
| Month | Reform Fitness | The Pilates Fix | Encore Pilates | The Pilates Loft | Boost Reformer Pilates | Campbell Pilates & Wellness |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 0.77% | 0.55% | 1.3% | 0.64% | 0.05% |
| Nov 2025 | 97% | 0.98% | 0.56% | 1% | 0.42% | 0.05% |
| Dec 2025 | 96.9% | 1.1% | 0.53% | 1% | 0.37% | 0.05% |
| Jan 2026 | 96.4% | 1.1% | 0.77% | 0.99% | 0.6% | 0.13% |
| Feb 2026 | 96.1% | 0.97% | 0.88% | 1% | 0.65% | 0.32% |
| Mar 2026 | 96.3% | 1.2% | 0.69% | 1% | 0.64% | 0.18% |
| Apr 2026 | 96.7% | 0.97% | 0.69% | 0.83% | 0.65% | 0.14% |
| May 2026 | 96.3% | 1% | 0.72% | 1.1% | 0.67% | 0.24% |
| Jun 2026 | 96.3% | 0.86% | 0.75% | 1.2% | 0.86% | 0.1% |
| Jul 2026 | 95.5% | 1.1% | 1% | 0.96% | 0.9% | 0.48% |
| Aug 2026 | 96.4% | 1.1% | 0.85% | 0.8% | 0.58% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
How has the Reform Fitness and The Pilates Loft comparison changed over the last 12 months?
3 findings
- Reform Fitness was ahead of The Pilates Loft in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among tauranga pilates studios in New Zealand moved from 96.7% to 96.4%, and its estimated monthly branded searches moved from 21.2K to 18.2K.
- Across the 11 months ending August 2026, The Pilates Loft’s estimated Share of Search among tauranga pilates studios in New Zealand moved from 1.3% to 0.8%, and its estimated monthly branded searches moved from 280 to 150.
How did search popularity change for New Zealand tauranga pilates studios in August 2026?
2 changes
In August 2026, Reform Fitness gained estimated Share of Search among tauranga pilates studios in New Zealand, from 95.5% to 96.4%.
Estimated monthly branded searches for The Pilates Loft in New Zealand fell 46.4% over 11 measured months, from 280 to 150 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Reform Fitness’ and The Pilates Loft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Reform Fitness
67 branded search terms
- reform albany
- reform ashburton
- reform auckland
- reform birkenhead
- reform cambridge
- reform christchurch
- reform commercial bay
- reform dunedin
- reform ferrymead
- reform fitness
- reform fitness albany
- reform fitness auckland
- reform fitness birkenhead
- reform fitness cambridge
- reform fitness christchurch
- reform fitness commercial bay
- reform fitness dunedin
- reform fitness hamilton
- reform fitness hobsonville
- reform fitness karaka
- reform fitness mt maunganui
- reform fitness mt wellington
- reform fitness new plymouth
- reform fitness newmarket
- reform fitness nz
- reform fitness onehunga
- reform fitness ormiston
- reform fitness papamoa
- reform fitness parnell
- reform fitness petone
- reform fitness pilates
- reform fitness prebbleton
- reform fitness prices
- reform fitness queenstown
- reform fitness rototuna
- reform fitness silverdale
- reform fitness takapuna
- reform fitness victoria park
- reform fitness wanaka
- reform fitness wellington
- reform hamilton
- reform hobsonville
- reform karaka
- reform mt maunganui
- reform mt wellington
- reform new plymouth
- reform newmarket
- reform onehunga
- reform ormiston
- reform papamoa
- reform parnell
- reform petone
- reform pilates
- reform pilates cambridge
- reform pilates prices
- reform prebbleton
- reform queenstown
- reform rolleston
- reform rotorua
- reform rototuna
- reform silverdale
- reform takapuna
- reform taupo
- reform victoria park
- reform wanaka
- reform wellington
- reformfitness
The Pilates Loft
4 branded search terms
- the pilates loft
- the pilates loft nz
- the pilates loft tauranga
- thepilatesloft
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