Brandwave

How popular isReform Fitness?

In September 2026, people searched for Reform Fitness by name about 18,500 times in New Zealand, a 22.2% decrease from the previous year. These searches made up 23.7% of all New Zealand Tauranga Pilates studio searches, placing Reform Fitness first out of seven studios. When we asked both ChatGPT and Google AI Overviews about Tauranga Pilates studios, Reform Fitness did not appear in any of the answers.

Search and AI answers in September 2026

Reform Fitness is the most searched of 7 competitors and not listed in any AI answer.

  1. Reform FitnessShare of searches 23.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. The Pilates FixShare of searches 22.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  3. KX Pilates BethlehemShare of searches 21.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  4. The Pilates LoftShare of searches 12.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Boost Reformer PilatesShare of searches 11.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd

+2 more

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Top Tauranga Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, Reform Fitness did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Pilates Loft1st
  2. The Pilates Fix2nd
  3. Boost Reformer Pilates3rd
  4. KX Pilates Bethlehem4th
  5. Campbell Pilates & Wellness5th
  6. Encore Pilates6th
  7. Reform Fitness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Tauranga Pilates studios compete with Reform Fitness?

Reform Fitness against Tauranga Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, The Pilates Fix, KX Pilates Bethlehem, The Pilates Loft, Boost Reformer Pilates, Encore Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessThe Pilates FixKX Pilates BethlehemThe Pilates LoftBoost Reformer PilatesEncore PilatesCampbell Pilates & Wellness
Oct 202525.6%17.9%22.2%18.8%9.4%5.1%0.85%
Nov 202525.5%17.9%24.5%17%6.6%7.5%0.94%
Dec 202525.7%20%30.5%14.3%4.8%3.8%0.95%
Jan 202629.9%16.4%23.9%14.2%8.2%6%1.5%
Feb 202623.8%17.2%26.2%14.8%9%4.9%4.1%
Mar 202622%21.2%24.2%13.6%10.6%6.1%2.3%
Apr 202622.5%18.9%28.8%13.5%9.9%4.5%1.8%
May 202622.7%17.6%26.9%12.6%9.2%6.7%4.2%
Jun 202625.2%16.2%23.4%16.2%9.9%7.2%1.8%
Jul 202623.3%20.7%22.4%12.9%9.5%8.6%2.6%
Aug 202625%22.8%22.8%10.9%9.8%6.5%2.2%
Sep 202623.7%22.7%21.6%12.4%11.3%7.2%1%

  1. 1.Reform Fitness

    23.7%

    Held 1st. 230 estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.The Pilates Fix

    22.7%

    Moved from 3rd to 2nd. 220 estimated branded searches, +4.8% vs prior month. Share -0.1 points.

  3. 3.KX Pilates Bethlehem

    21.6%

    Moved from 2nd to 3rd. 210 estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.The Pilates Loft

    12.4%

    Held 4th. 120 estimated branded searches, +20% vs prior month. Share +1.5 points.

  5. 5.Boost Reformer Pilates

    11.3%

    Held 5th. 110 estimated branded searches, +22.2% vs prior month. Share +1.6 points.

  6. 6.Encore Pilates

    7.2%

    Held 6th. 70 estimated branded searches, +16.7% vs prior month. Share +0.7 points.

  7. 7.Campbell Pilates & Wellness

    1%

    Held 7th. 10 estimated branded searches, -50% vs prior month. Share -1.1 points.

Compare popularity between Reform Fitness and its closest rivals

Every comparison with Reform Fitness

35 comparisons

How has branded search demand for Reform Fitness changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Reform Fitness in New Zealand fell from 23.8K to 18.5K.
  • Across the 12 months ending September 2026, Reform Fitness’ share of searches among Tauranga Pilates studios in New Zealand decreased from 25.6% to 23.7%.
  • Across the 12 months ending September 2026, Reform Fitness’ share of searches among Tauranga Pilates studios in New Zealand peaked at 29.9% in January 2026 and was lowest at 22% in March 2026.

How did search popularity change for New Zealand Tauranga Pilates studios in September 2026?

6 changes

  1. In September 2026, Boost Reformer Pilates gained share of searches among Tauranga Pilates studios in New Zealand, from 9.8% to 11.3%.

  2. In September 2026, The Pilates Loft gained share of searches among Tauranga Pilates studios in New Zealand, from 10.9% to 12.4%.

  3. In September 2026, Encore Pilates gained share of searches among Tauranga Pilates studios in New Zealand, from 6.5% to 7.2%.

  4. In September 2026, Reform Fitness lost share of searches among Tauranga Pilates studios in New Zealand, from 25% to 23.7%.

  5. In September 2026, KX Pilates Bethlehem lost share of searches among Tauranga Pilates studios in New Zealand, from 22.8% to 21.6%.

  6. In September 2026, Campbell Pilates & Wellness lost share of searches among Tauranga Pilates studios in New Zealand, from 2.2% to 1%.

How are Reform Fitness’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Reform Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • reform birkenhead
  • reform cambridge
  • reform commercial bay
  • reform dunedin
  • reform ferrymead
  • reform fitness
  • reform fitness albany
  • reform fitness hobsonville
  • reform fitness karaka
  • reform fitness onehunga
  • reform fitness ormiston
  • reform fitness parnell
  • reform fitness prebbleton
  • reform fitness silverdale
  • reform fitness takapuna
  • reform newmarket
  • reform onehunga
  • reform petone
  • reform pilates
  • reform queenstown
  • reform rolleston
  • reform rotorua
  • reform rototuna
  • reform victoria park
  • reform wanaka
  • reformfitness

Do you work for Reform Fitness? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Reform Fitness compete?

Reform Fitness is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boutique fitness studios4th of 76.3%Show ranking
Auckland Pilates studios1st of 1173.7%Show ranking
Pilates studio chains1st of 727%Show ranking
Christchurch Pilates studios1st of 957.4%Show ranking
Wellington Pilates studios1st of 647.6%Show ranking
Hamilton Pilates studios1st of 647.3%Show ranking
Tauranga Pilates studios1st of 723.7%Shown above
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