How popular isThe Pilates Loft?
In September 2026, people searched for The Pilates Loft by name about 180 times in New Zealand, a 35.7% decrease from the previous year. These searches made up 12.4% of all New Zealand Tauranga Pilates studio searches, placing The Pilates Loft fourth out of seven studios. When we asked both ChatGPT and Google AI Overviews about Tauranga Pilates studios, The Pilates Loft appeared in all answers and was the most recommended of the seven.
The Pilates Loft is the fourth most searched of 7 competitors and the most recommended in AI answers.
Reform FitnessShare of searches 23.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- The Pilates FixShare of searches 22.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
KX Pilates BethlehemShare of searches 21.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
The Pilates LoftShare of searches 12.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Boost Reformer PilatesShare of searches 11.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
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Top Tauranga Pilates studios in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Pilates Loft appeared in all three answers. The Pilates Loft is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KX Pilates Bethlehem3 of 3Named in 3 of 3 ChatGPT answers
- The Pilates Loft3 of 3Named in 3 of 3 ChatGPT answers
- Campbell Pilates & Wellness3 of 3Named in 3 of 3 ChatGPT answers
- The Pilates Fix2 of 3Named in 2 of 3 ChatGPT answers
- Boost Reformer Pilates2 of 3Named in 2 of 3 ChatGPT answers
Encore Pilates1 of 3Named in 1 of 3 ChatGPT answers- Reform Fitness0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga Pilates studios
3 answers
Asked ChatGPT
“Which Pilates studio should I join in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best Pilates studios in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best Pilates studio in Tauranga, New Zealand for core strength?”
Searched Google, AI Overview
“reformer pilates tauranga”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pilates tauranga”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Tauranga Pilates studios compete with The Pilates Loft?
Share of searches by month for Reform Fitness, The Pilates Fix, KX Pilates Bethlehem, The Pilates Loft, Boost Reformer Pilates, Encore Pilates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | The Pilates Fix | KX Pilates Bethlehem | The Pilates Loft | Boost Reformer Pilates | Encore Pilates | Campbell Pilates & Wellness |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.6% | 17.9% | 22.2% | 18.8% | 9.4% | 5.1% | 0.85% |
| Nov 2025 | 25.5% | 17.9% | 24.5% | 17% | 6.6% | 7.5% | 0.94% |
| Dec 2025 | 25.7% | 20% | 30.5% | 14.3% | 4.8% | 3.8% | 0.95% |
| Jan 2026 | 29.9% | 16.4% | 23.9% | 14.2% | 8.2% | 6% | 1.5% |
| Feb 2026 | 23.8% | 17.2% | 26.2% | 14.8% | 9% | 4.9% | 4.1% |
| Mar 2026 | 22% | 21.2% | 24.2% | 13.6% | 10.6% | 6.1% | 2.3% |
| Apr 2026 | 22.5% | 18.9% | 28.8% | 13.5% | 9.9% | 4.5% | 1.8% |
| May 2026 | 22.7% | 17.6% | 26.9% | 12.6% | 9.2% | 6.7% | 4.2% |
| Jun 2026 | 25.2% | 16.2% | 23.4% | 16.2% | 9.9% | 7.2% | 1.8% |
| Jul 2026 | 23.3% | 20.7% | 22.4% | 12.9% | 9.5% | 8.6% | 2.6% |
| Aug 2026 | 25% | 22.8% | 22.8% | 10.9% | 9.8% | 6.5% | 2.2% |
| Sep 2026 | 23.7% | 22.7% | 21.6% | 12.4% | 11.3% | 7.2% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.7% | 230 | 0% | -1.3 points | |
| 2, moved from 3rd to 2nd | 22.7% | 220 | +4.8% | -0.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21.6% | 210 | 0% | -1.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 12.4% | 120 | +20% | +1.5 points | |
| 5, held 5th | 11.3% | 110 | +22.2% | +1.6 points | |
| 6, held 6th | 7.2% | 70 | +16.7% | +0.7 points | |
| 7, held 7th | 1% | 10 | -50% | -1.1 points |
23.7%
Held 1st. 230 estimated branded searches, 0% vs prior month. Share -1.3 points.
22.7%
Moved from 3rd to 2nd. 220 estimated branded searches, +4.8% vs prior month. Share -0.1 points.
21.6%
Moved from 2nd to 3rd. 210 estimated branded searches, 0% vs prior month. Share -1.2 points.
12.4%
Held 4th. 120 estimated branded searches, +20% vs prior month. Share +1.5 points.
11.3%
Held 5th. 110 estimated branded searches, +22.2% vs prior month. Share +1.6 points.
7.2%
Held 6th. 70 estimated branded searches, +16.7% vs prior month. Share +0.7 points.
Held 7th. 10 estimated branded searches, -50% vs prior month. Share -1.1 points.
Compare popularity between The Pilates Loft and its closest rivals
- The Pilates Loft vs Reform Fitness: compare popularity
- The Pilates Loft vs The Pilates Fix: compare popularity
- The Pilates Loft vs KX Pilates Bethlehem: compare popularity
- The Pilates Loft vs Boost Reformer Pilates: compare popularity
- The Pilates Loft vs Encore Pilates: compare popularity
- Compare The Pilates Loft with any brand
Every comparison with The Pilates Loft
5 comparisons
How has branded search demand for The Pilates Loft changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Pilates Loft in New Zealand fell from 280 to 180.
- Across the 12 months ending September 2026, The Pilates Loft’s share of searches among Tauranga Pilates studios in New Zealand decreased from 18.8% to 12.4%.
- Across the 12 months ending September 2026, The Pilates Loft’s share of searches among Tauranga Pilates studios in New Zealand peaked at 18.8% in October 2025 and was lowest at 10.9% in August 2026.
- Across the 12 months ending September 2026, The Pilates Loft fell from 3rd to 4th among Tauranga Pilates studios in New Zealand.
How did search popularity change for New Zealand Tauranga Pilates studios in September 2026?
6 changes
In September 2026, Boost Reformer Pilates gained share of searches among Tauranga Pilates studios in New Zealand, from 9.8% to 11.3%.
In September 2026, The Pilates Loft gained share of searches among Tauranga Pilates studios in New Zealand, from 10.9% to 12.4%.
In September 2026, Encore Pilates gained share of searches among Tauranga Pilates studios in New Zealand, from 6.5% to 7.2%.
In September 2026, Reform Fitness lost share of searches among Tauranga Pilates studios in New Zealand, from 25% to 23.7%.
In September 2026, KX Pilates Bethlehem lost share of searches among Tauranga Pilates studios in New Zealand, from 22.8% to 21.6%.
In September 2026, Campbell Pilates & Wellness lost share of searches among Tauranga Pilates studios in New Zealand, from 2.2% to 1%.
How are The Pilates Loft’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The Pilates Loft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the pilates loft
- the pilates loft tauranga
- thepilatesloft
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