Brandwave

KX Pilates Bethlehem vs The Pilates Loft:Which is more popular?

In September 2026, KX Pilates Bethlehem had more branded searches than The Pilates Loft among Tauranga Pilates studios in New Zealand. KX Pilates Bethlehem had about 210 branded searches, while The Pilates Loft had 120. KX Pilates Bethlehem made up 21.6% of all Tauranga Pilates studio searches we track, and The Pilates Loft accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about Tauranga Pilates studios, both KX Pilates Bethlehem and The Pilates Loft appeared in all three answers. The Pilates Loft was mentioned before KX Pilates Bethlehem in every answer.

Among Tauranga Pilates studios in New Zealand in September 2026

Who do people search for more?

KX Pilates Bethlehem, about 75% more searches than The Pilates Loft

KX Pilates Bethlehem 210 searchesThe Pilates Loft 120 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

KX Pilates Bethlehem in 3 of 3The Pilates Loft in 3 of 3

Who does AI recommend more?

The Pilates Loft, named ahead of KX Pilates Bethlehem in every answer

The Pilates Loft first in 3KX Pilates Bethlehem never first

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Top Tauranga Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, both KX Pilates Bethlehem and The Pilates Loft showed up in all three answers. The Pilates Loft was listed before KX Pilates Bethlehem in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Pilates Loft1st
  2. The Pilates Fix2nd
  3. Boost Reformer Pilates3rd
  4. KX Pilates Bethlehem4th
  5. Campbell Pilates & Wellness5th
  6. Encore Pilates6th
  7. Reform Fitness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KX Pilates Bethlehem or The Pilates Loft more popular in search?

This chart shows how often people search Google for KX Pilates Bethlehem and The Pilates Loft by name. Each line represents a brand's share of searches for all seven Tauranga Pilates studios we track, month by month, from searches in New Zealand.

KX Pilates Bethlehem and The Pilates Loft among Tauranga Pilates studios in New Zealand, by month

Share of searches by month for KX Pilates Bethlehem, The Pilates Loft. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessThe Pilates FixKX Pilates BethlehemThe Pilates LoftBoost Reformer PilatesEncore PilatesCampbell Pilates & Wellness
Oct 202525.6%17.9%22.2%18.8%9.4%5.1%0.85%
Nov 202525.5%17.9%24.5%17%6.6%7.5%0.94%
Dec 202525.7%20%30.5%14.3%4.8%3.8%0.95%
Jan 202629.9%16.4%23.9%14.2%8.2%6%1.5%
Feb 202623.8%17.2%26.2%14.8%9%4.9%4.1%
Mar 202622%21.2%24.2%13.6%10.6%6.1%2.3%
Apr 202622.5%18.9%28.8%13.5%9.9%4.5%1.8%
May 202622.7%17.6%26.9%12.6%9.2%6.7%4.2%
Jun 202625.2%16.2%23.4%16.2%9.9%7.2%1.8%
Jul 202623.3%20.7%22.4%12.9%9.5%8.6%2.6%
Aug 202625%22.8%22.8%10.9%9.8%6.5%2.2%
Sep 202623.7%22.7%21.6%12.4%11.3%7.2%1%

How has the KX Pilates Bethlehem and The Pilates Loft comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga Pilates studios in September 2026?

2 changes

  1. In September 2026, The Pilates Loft gained share of searches among Tauranga Pilates studios in New Zealand, from 10.9% to 12.4%.

  2. In September 2026, KX Pilates Bethlehem lost share of searches among Tauranga Pilates studios in New Zealand, from 22.8% to 21.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using KX Pilates Bethlehem’s and The Pilates Loft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KX Pilates Bethlehem

1 branded search term

  • kx pilates bethlehem

The Pilates Loft

3 branded search terms

  • the pilates loft
  • the pilates loft tauranga
  • thepilatesloft

How the Brand Demand Index is measured

Other head-to-heads among Tauranga Pilates studios

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