Brandwave

KX Pilates Bethlehem vs Reform Fitness:Which is more popular?

In September 2026, Reform Fitness had more branded searches than KX Pilates Bethlehem among Tauranga Pilates studios in New Zealand. Reform Fitness had about 230 branded searches, while KX Pilates Bethlehem had 210. Reform Fitness made up 23.7% of all Tauranga Pilates studio searches we track, and KX Pilates Bethlehem accounted for 21.6%. When we asked ChatGPT and Google AI Overviews about Tauranga Pilates studios, KX Pilates Bethlehem appeared in all three answers and Reform Fitness in none.

Among Tauranga Pilates studios in New Zealand in September 2026

Who do people search for more?

Reform Fitness, about 10% more searches than KX Pilates Bethlehem

Reform Fitness 230 searchesKX Pilates Bethlehem 210 searches

Who does AI mention more?

KX Pilates Bethlehem, mentioned in every answer we collected

KX Pilates Bethlehem in 3 of 3Reform Fitness in 0 of 3

Who does AI recommend more?

KX Pilates Bethlehem, the only one of the two named

KX Pilates Bethlehem first in 3Reform Fitness never named

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Top Tauranga Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, KX Pilates Bethlehem appeared in all three answers. Reform Fitness did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Pilates Loft1st
  2. The Pilates Fix2nd
  3. Boost Reformer Pilates3rd
  4. KX Pilates Bethlehem4th
  5. Campbell Pilates & Wellness5th
  6. Encore Pilates6th
  7. Reform Fitness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KX Pilates Bethlehem or Reform Fitness more popular in search?

This chart shows how often people search Google for KX Pilates Bethlehem and Reform Fitness by name. Each line represents a brand's share of searches for all seven Tauranga Pilates studios we track, month by month, from searches in New Zealand.

KX Pilates Bethlehem and Reform Fitness among Tauranga Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, KX Pilates Bethlehem. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessThe Pilates FixKX Pilates BethlehemThe Pilates LoftBoost Reformer PilatesEncore PilatesCampbell Pilates & Wellness
Oct 202525.6%17.9%22.2%18.8%9.4%5.1%0.85%
Nov 202525.5%17.9%24.5%17%6.6%7.5%0.94%
Dec 202525.7%20%30.5%14.3%4.8%3.8%0.95%
Jan 202629.9%16.4%23.9%14.2%8.2%6%1.5%
Feb 202623.8%17.2%26.2%14.8%9%4.9%4.1%
Mar 202622%21.2%24.2%13.6%10.6%6.1%2.3%
Apr 202622.5%18.9%28.8%13.5%9.9%4.5%1.8%
May 202622.7%17.6%26.9%12.6%9.2%6.7%4.2%
Jun 202625.2%16.2%23.4%16.2%9.9%7.2%1.8%
Jul 202623.3%20.7%22.4%12.9%9.5%8.6%2.6%
Aug 202625%22.8%22.8%10.9%9.8%6.5%2.2%
Sep 202623.7%22.7%21.6%12.4%11.3%7.2%1%

How has the KX Pilates Bethlehem and Reform Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga Pilates studios in September 2026?

2 changes

  1. In September 2026, Reform Fitness lost share of searches among Tauranga Pilates studios in New Zealand, from 25% to 23.7%.

  2. In September 2026, KX Pilates Bethlehem lost share of searches among Tauranga Pilates studios in New Zealand, from 22.8% to 21.6%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using KX Pilates Bethlehem’s and Reform Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KX Pilates Bethlehem

1 branded search term

  • kx pilates bethlehem

Reform Fitness

16 branded search terms

  • reform cambridge
  • reform commercial bay
  • reform dunedin
  • reform ferrymead
  • reform fitness
  • reform fitness hobsonville
  • reform fitness karaka
  • reform fitness ormiston
  • reform fitness prebbleton
  • reform petone
  • reform pilates
  • reform queenstown
  • reform rotorua
  • reform victoria park
  • reform wanaka
  • reformfitness

How the Brand Demand Index is measured

Other head-to-heads among Tauranga Pilates studios

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