Brandwave

The Pilates Fix vs The Pilates Loft:Which is more popular?

In September 2026, The Pilates Fix had more branded searches than The Pilates Loft among Tauranga Pilates studios in New Zealand. The Pilates Fix had about 220 branded searches, while The Pilates Loft had 120. The Pilates Fix made up 22.7% of all Tauranga Pilates studio searches we track, and The Pilates Loft accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about Tauranga Pilates studios, The Pilates Loft appeared in all three answers and The Pilates Fix in two. The Pilates Fix was mentioned before The Pilates Loft in two out of three answers.

Among Tauranga Pilates studios in New Zealand in September 2026

Who do people search for more?

The Pilates Fix, about 83% more searches than The Pilates Loft

The Pilates Fix 220 searchesThe Pilates Loft 120 searches

Who does AI mention more?

The Pilates Loft, mentioned in every answer we collected

The Pilates Loft in 3 of 3The Pilates Fix in 2 of 3

Who does AI recommend more?

The Pilates Fix, named ahead of The Pilates Loft in 2 of 3 answers

The Pilates Fix first in 2The Pilates Loft first in 1

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Top Tauranga Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Pilates Loft appeared in all three answers. The Pilates Fix was mentioned in two out of three: in two of the three ChatGPT answers. The Pilates Fix was listed before The Pilates Loft in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Pilates Loft1st
  2. The Pilates Fix2nd
  3. Boost Reformer Pilates3rd
  4. KX Pilates Bethlehem4th
  5. Campbell Pilates & Wellness5th
  6. Encore Pilates6th
  7. Reform Fitness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Pilates Fix or The Pilates Loft more popular in search?

This chart shows how often people search Google for The Pilates Fix and The Pilates Loft by name. Each line represents a brand's share of searches for all seven Tauranga Pilates studios we track, month by month, from searches in New Zealand.

The Pilates Fix and The Pilates Loft among Tauranga Pilates studios in New Zealand, by month

Share of searches by month for The Pilates Fix, The Pilates Loft. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessThe Pilates FixKX Pilates BethlehemThe Pilates LoftBoost Reformer PilatesEncore PilatesCampbell Pilates & Wellness
Oct 202525.6%17.9%22.2%18.8%9.4%5.1%0.85%
Nov 202525.5%17.9%24.5%17%6.6%7.5%0.94%
Dec 202525.7%20%30.5%14.3%4.8%3.8%0.95%
Jan 202629.9%16.4%23.9%14.2%8.2%6%1.5%
Feb 202623.8%17.2%26.2%14.8%9%4.9%4.1%
Mar 202622%21.2%24.2%13.6%10.6%6.1%2.3%
Apr 202622.5%18.9%28.8%13.5%9.9%4.5%1.8%
May 202622.7%17.6%26.9%12.6%9.2%6.7%4.2%
Jun 202625.2%16.2%23.4%16.2%9.9%7.2%1.8%
Jul 202623.3%20.7%22.4%12.9%9.5%8.6%2.6%
Aug 202625%22.8%22.8%10.9%9.8%6.5%2.2%
Sep 202623.7%22.7%21.6%12.4%11.3%7.2%1%

How has the The Pilates Fix and The Pilates Loft comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga Pilates studios in September 2026?

2 changes

  1. In September 2026, The Pilates Loft gained share of searches among Tauranga Pilates studios in New Zealand, from 10.9% to 12.4%.

  2. In September 2026, The Pilates Fix rose from 3rd to 2nd among Tauranga Pilates studios in New Zealand.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using The Pilates Fix’s and The Pilates Loft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Pilates Fix

2 branded search terms

  • pilates fix
  • the pilates fix

The Pilates Loft

3 branded search terms

  • the pilates loft
  • the pilates loft tauranga
  • thepilatesloft

How the Brand Demand Index is measured

Other head-to-heads among Tauranga Pilates studios

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