Brandwave

Reform Fitness vs The Pilates Loft:Which is more popular?

In September 2026, Reform Fitness had more branded searches than The Pilates Loft among Tauranga Pilates studios in New Zealand. Reform Fitness had about 230 branded searches, while The Pilates Loft had 120. Reform Fitness made up 23.7% of all Tauranga Pilates studio searches we track, and The Pilates Loft accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about Tauranga Pilates studios, The Pilates Loft appeared in all three answers and Reform Fitness in none.

Among Tauranga Pilates studios in New Zealand in September 2026

Who do people search for more?

Reform Fitness, about 92% more searches than The Pilates Loft

Reform Fitness 230 searchesThe Pilates Loft 120 searches

Who does AI mention more?

The Pilates Loft, mentioned in every answer we collected

The Pilates Loft in 3 of 3Reform Fitness in 0 of 3

Who does AI recommend more?

The Pilates Loft, the only one of the two named

The Pilates Loft first in 3Reform Fitness never named

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Top Tauranga Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Pilates Loft appeared in all three answers. Reform Fitness did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Pilates Loft1st
  2. The Pilates Fix2nd
  3. Boost Reformer Pilates3rd
  4. KX Pilates Bethlehem4th
  5. Campbell Pilates & Wellness5th
  6. Encore Pilates6th
  7. Reform Fitness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Reform Fitness or The Pilates Loft more popular in search?

This chart shows how often people search Google for Reform Fitness and The Pilates Loft by name. Each line represents a brand's share of searches for all seven Tauranga Pilates studios we track, month by month, from searches in New Zealand.

Reform Fitness and The Pilates Loft among Tauranga Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, The Pilates Loft. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessThe Pilates FixKX Pilates BethlehemThe Pilates LoftBoost Reformer PilatesEncore PilatesCampbell Pilates & Wellness
Oct 202525.6%17.9%22.2%18.8%9.4%5.1%0.85%
Nov 202525.5%17.9%24.5%17%6.6%7.5%0.94%
Dec 202525.7%20%30.5%14.3%4.8%3.8%0.95%
Jan 202629.9%16.4%23.9%14.2%8.2%6%1.5%
Feb 202623.8%17.2%26.2%14.8%9%4.9%4.1%
Mar 202622%21.2%24.2%13.6%10.6%6.1%2.3%
Apr 202622.5%18.9%28.8%13.5%9.9%4.5%1.8%
May 202622.7%17.6%26.9%12.6%9.2%6.7%4.2%
Jun 202625.2%16.2%23.4%16.2%9.9%7.2%1.8%
Jul 202623.3%20.7%22.4%12.9%9.5%8.6%2.6%
Aug 202625%22.8%22.8%10.9%9.8%6.5%2.2%
Sep 202623.7%22.7%21.6%12.4%11.3%7.2%1%

How has the Reform Fitness and The Pilates Loft comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga Pilates studios in September 2026?

2 changes

  1. In September 2026, The Pilates Loft gained share of searches among Tauranga Pilates studios in New Zealand, from 10.9% to 12.4%.

  2. In September 2026, Reform Fitness lost share of searches among Tauranga Pilates studios in New Zealand, from 25% to 23.7%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Reform Fitness’ and The Pilates Loft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reform Fitness

16 branded search terms

  • reform cambridge
  • reform commercial bay
  • reform dunedin
  • reform ferrymead
  • reform fitness
  • reform fitness hobsonville
  • reform fitness karaka
  • reform fitness ormiston
  • reform fitness prebbleton
  • reform petone
  • reform pilates
  • reform queenstown
  • reform rotorua
  • reform victoria park
  • reform wanaka
  • reformfitness

The Pilates Loft

3 branded search terms

  • the pilates loft
  • the pilates loft tauranga
  • thepilatesloft

How the Brand Demand Index is measured

Other head-to-heads among Tauranga Pilates studios

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