How popular isEncore Pilates?
In September 2026, people searched for Encore Pilates by name about 170 times in New Zealand, a 41.7% increase from the previous year. These searches made up 7.2% of all New Zealand Tauranga Pilates studio searches, placing Encore Pilates sixth out of seven studios. When we asked both ChatGPT and Google AI Overviews about Tauranga Pilates studios, Encore Pilates appeared in one of the three answers and was the sixth most recommended of the seven.
Encore Pilates is the sixth most searched of 7 competitors and the sixth most recommended in AI answers.
Reform FitnessShare of searches 23.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- The Pilates FixShare of searches 22.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
KX Pilates BethlehemShare of searches 21.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
The Pilates LoftShare of searches 12.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Encore PilatesShare of searches 7.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
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Top Tauranga Pilates studios in ChatGPT and Google AI Overviews
In three ChatGPT questions, Encore Pilates was mentioned in one out of three: in one of the three ChatGPT answers. Encore Pilates is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KX Pilates Bethlehem3 of 3Named in 3 of 3 ChatGPT answers
- The Pilates Loft3 of 3Named in 3 of 3 ChatGPT answers
- Campbell Pilates & Wellness3 of 3Named in 3 of 3 ChatGPT answers
- The Pilates Fix2 of 3Named in 2 of 3 ChatGPT answers
Boost Reformer Pilates2 of 3Named in 2 of 3 ChatGPT answers- Encore Pilates1 of 3Named in 1 of 3 ChatGPT answers
- Reform Fitness0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga Pilates studios
3 answers
Asked ChatGPT
“Which Pilates studio should I join in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best Pilates studios in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best Pilates studio in Tauranga, New Zealand for core strength?”
Searched Google, AI Overview
“reformer pilates tauranga”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pilates tauranga”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Tauranga Pilates studios compete with Encore Pilates?
Share of searches by month for Reform Fitness, The Pilates Fix, KX Pilates Bethlehem, The Pilates Loft, Boost Reformer Pilates, Encore Pilates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | The Pilates Fix | KX Pilates Bethlehem | The Pilates Loft | Boost Reformer Pilates | Encore Pilates | Campbell Pilates & Wellness |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.6% | 17.9% | 22.2% | 18.8% | 9.4% | 5.1% | 0.85% |
| Nov 2025 | 25.5% | 17.9% | 24.5% | 17% | 6.6% | 7.5% | 0.94% |
| Dec 2025 | 25.7% | 20% | 30.5% | 14.3% | 4.8% | 3.8% | 0.95% |
| Jan 2026 | 29.9% | 16.4% | 23.9% | 14.2% | 8.2% | 6% | 1.5% |
| Feb 2026 | 23.8% | 17.2% | 26.2% | 14.8% | 9% | 4.9% | 4.1% |
| Mar 2026 | 22% | 21.2% | 24.2% | 13.6% | 10.6% | 6.1% | 2.3% |
| Apr 2026 | 22.5% | 18.9% | 28.8% | 13.5% | 9.9% | 4.5% | 1.8% |
| May 2026 | 22.7% | 17.6% | 26.9% | 12.6% | 9.2% | 6.7% | 4.2% |
| Jun 2026 | 25.2% | 16.2% | 23.4% | 16.2% | 9.9% | 7.2% | 1.8% |
| Jul 2026 | 23.3% | 20.7% | 22.4% | 12.9% | 9.5% | 8.6% | 2.6% |
| Aug 2026 | 25% | 22.8% | 22.8% | 10.9% | 9.8% | 6.5% | 2.2% |
| Sep 2026 | 23.7% | 22.7% | 21.6% | 12.4% | 11.3% | 7.2% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.7% | 230 | 0% | -1.3 points | |
| 2, moved from 3rd to 2nd | 22.7% | 220 | +4.8% | -0.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21.6% | 210 | 0% | -1.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 12.4% | 120 | +20% | +1.5 points | |
| 5, held 5th | 11.3% | 110 | +22.2% | +1.6 points | |
| 6, held 6th | 7.2% | 70 | +16.7% | +0.7 points | |
| 7, held 7th | 1% | 10 | -50% | -1.1 points |
23.7%
Held 1st. 230 estimated branded searches, 0% vs prior month. Share -1.3 points.
22.7%
Moved from 3rd to 2nd. 220 estimated branded searches, +4.8% vs prior month. Share -0.1 points.
21.6%
Moved from 2nd to 3rd. 210 estimated branded searches, 0% vs prior month. Share -1.2 points.
12.4%
Held 4th. 120 estimated branded searches, +20% vs prior month. Share +1.5 points.
11.3%
Held 5th. 110 estimated branded searches, +22.2% vs prior month. Share +1.6 points.
7.2%
Held 6th. 70 estimated branded searches, +16.7% vs prior month. Share +0.7 points.
Held 7th. 10 estimated branded searches, -50% vs prior month. Share -1.1 points.
Compare popularity between Encore Pilates and its closest rivals
- Encore Pilates vs The Pilates Fix: compare popularity
- Encore Pilates vs KX Pilates Bethlehem: compare popularity
- Encore Pilates vs The Pilates Loft: compare popularity
- Encore Pilates vs Boost Reformer Pilates: compare popularity
- Encore Pilates vs Campbell Pilates & Wellness: compare popularity
- Compare Encore Pilates with any brand
Every comparison with Encore Pilates
5 comparisons
How has branded search demand for Encore Pilates changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Encore Pilates in New Zealand rose from 120 to 170.
- Across the 12 months ending September 2026, Encore Pilates’ share of searches among Tauranga Pilates studios in New Zealand increased from 5.1% to 7.2%.
- Across the 12 months ending September 2026, Encore Pilates’ share of searches among Tauranga Pilates studios in New Zealand peaked at 8.6% in July 2026 and was lowest at 3.8% in December 2025.
How did search popularity change for New Zealand Tauranga Pilates studios in September 2026?
6 changes
In September 2026, Boost Reformer Pilates gained share of searches among Tauranga Pilates studios in New Zealand, from 9.8% to 11.3%.
In September 2026, The Pilates Loft gained share of searches among Tauranga Pilates studios in New Zealand, from 10.9% to 12.4%.
In September 2026, Encore Pilates gained share of searches among Tauranga Pilates studios in New Zealand, from 6.5% to 7.2%.
In September 2026, Reform Fitness lost share of searches among Tauranga Pilates studios in New Zealand, from 25% to 23.7%.
In September 2026, KX Pilates Bethlehem lost share of searches among Tauranga Pilates studios in New Zealand, from 22.8% to 21.6%.
In September 2026, Campbell Pilates & Wellness lost share of searches among Tauranga Pilates studios in New Zealand, from 2.2% to 1%.
How are Encore Pilates’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Encore Pilates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- encore pilates
- encore pilates tauranga
- encorepilates
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