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Tauranga pilates studios in New Zealand:Which brands are most popular in search?

In August 2026, Reform Fitness was the most searched among tauranga pilates studios in New Zealand, with an estimated 460 branded searches and 52.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Reform Fitness52.9%
  2. The Pilates Fix16.1%
  3. The Pilates Loft11.5%
  4. Boost Reformer Pilates10.3%
  5. Encore Pilates6.9%
  6. Campbell Pilates & Wellness2.3%

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Share of SearchLeaderboard

Compare Tauranga Pilates studios using branded searches made in Tauranga. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tauranga pilates studios in New Zealand, by month

Share of Search by month for Reform Fitness, The Pilates Fix, The Pilates Loft, Boost Reformer Pilates, Encore Pilates, Campbell Pilates & Wellness. The figures are in the table below the chart.

View monthly share of search table
MonthReform FitnessThe Pilates FixThe Pilates LoftBoost Reformer PilatesEncore PilatesCampbell Pilates & Wellness
Oct 202553%12.2%19.1%9.6%5.2%0.87%
Nov 202557.5%12.4%15.9%6.2%7.1%0.88%
Dec 202560%16.2%14.3%4.8%3.8%0.95%
Jan 202658.7%12.3%13.8%8%5.8%1.4%
Feb 202660.3%10.3%13.2%8.1%4.4%3.7%
Mar 202652.2%15.7%13.4%10.4%6%2.2%
Apr 202658%12.5%13.4%9.8%4.5%1.8%
May 202653.9%12.2%13%9.6%7%4.3%
Jun 202654.5%9.8%17%9.8%7.1%1.8%
Jul 202650%15.2%13.4%9.8%8.9%2.7%
Aug 202652.9%16.1%11.5%10.3%6.9%2.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Reform Fitness

    52.9%

    held 1st · 460 estimated branded searches · -17.9% vs prior month · +2.9 points

  2. 2.The Pilates Fix

    16.1%

    held 2nd · 140 estimated branded searches · -17.6% vs prior month · +0.9 points

  3. 3.The Pilates Loft

    11.5%

    held 3rd · 100 estimated branded searches · -33.3% vs prior month · -1.9 points

  4. 4.Boost Reformer Pilates

    10.3%

    held 4th · 90 estimated branded searches · -18.2% vs prior month · +0.5 points

  5. 5.Encore Pilates

    6.9%

    held 5th · 60 estimated branded searches · -40% vs prior month · -2 points

  6. 6.Campbell Pilates & Wellness

    2.3%

    held 6th · 20 estimated branded searches · -33.3% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among tauranga pilates studios in New Zealand?

In August 2026, Reform Fitness was the most searched among tauranga pilates studios in New Zealand, with an estimated 460 branded searches and 52.9% estimated Share of Search within this set. The Pilates Fix is in 2nd place, 36.8 percentage points behind at 16.1% Share of Search.

New Zealand tauranga pilates studios, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Reform Fitness53% → 52.9%60.3%Feb 202650%Jul 20261st
The Pilates Fix12.2% → 16.1%16.2%Dec 20259.8%Jun 20263rd → 2nd
The Pilates Loft19.1% → 11.5%19.1%Oct 202511.5%Aug 20262nd → 3rd
Boost Reformer Pilates9.6% → 10.3%10.4%Mar 20264.8%Dec 20254th
Encore Pilates5.2% → 6.9%8.9%Jul 20263.8%Dec 20255th
Campbell Pilates & Wellness0.87% → 2.3%4.3%May 20260.87%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, The Pilates Fix’s estimated Share of Search among tauranga pilates studios in New Zealand increased from 12.2% to 16.1%.
  • Across the 11 months ending August 2026, The Pilates Loft’s estimated Share of Search among tauranga pilates studios in New Zealand decreased from 19.1% to 11.5%.
  • Across the 11 months ending August 2026, Boost Reformer Pilates’ estimated Share of Search among tauranga pilates studios in New Zealand increased from 9.6% to 10.3%.
  • Across the 11 months ending August 2026, Encore Pilates’ estimated Share of Search among tauranga pilates studios in New Zealand increased from 5.2% to 6.9%.
  • Across the 11 months ending August 2026, Campbell Pilates & Wellness’ estimated Share of Search among tauranga pilates studios in New Zealand increased from 0.87% to 2.3%.
  • Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among tauranga pilates studios in New Zealand peaked at 60.3% in February 2026 and was lowest at 50% in July 2026.
  • Across the 11 months ending August 2026, The Pilates Fix’s estimated Share of Search among tauranga pilates studios in New Zealand peaked at 16.2% in December 2025 and was lowest at 9.8% in June 2026.
  • Across the 11 months ending August 2026, Boost Reformer Pilates’ estimated Share of Search among tauranga pilates studios in New Zealand peaked at 10.4% in March 2026 and was lowest at 4.8% in December 2025.
  • Across the 11 months ending August 2026, Encore Pilates’ estimated Share of Search among tauranga pilates studios in New Zealand peaked at 8.9% in July 2026 and was lowest at 3.8% in December 2025.
  • Across the 11 months ending August 2026, Campbell Pilates & Wellness’ estimated Share of Search among tauranga pilates studios in New Zealand peaked at 4.3% in May 2026 and was lowest at 0.87% in October 2025.
  • Across the 11 months ending August 2026, The Pilates Fix rose from 3rd to 2nd among tauranga pilates studios in New Zealand.
  • Across the 11 months ending August 2026, The Pilates Loft fell from 2nd to 3rd among tauranga pilates studios in New Zealand.
  • Across the 11 months ending August 2026, Reform Fitness held steady: its estimated Share of Search among tauranga pilates studios in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand tauranga pilates studios in August 2026?

  1. In August 2026, Reform Fitness gained estimated Share of Search among tauranga pilates studios in New Zealand, from 50% to 52.9%.

  2. In August 2026, The Pilates Fix gained estimated Share of Search among tauranga pilates studios in New Zealand, from 15.2% to 16.1%.

  3. In August 2026, Boost Reformer Pilates gained estimated Share of Search among tauranga pilates studios in New Zealand, from 9.8% to 10.3%.

  4. In August 2026, Encore Pilates lost estimated Share of Search among tauranga pilates studios in New Zealand, from 8.9% to 6.9%.

  5. In August 2026, The Pilates Loft lost estimated Share of Search among tauranga pilates studios in New Zealand, from 13.4% to 11.5%.

  6. Estimated monthly branded searches for Campbell Pilates & Wellness in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

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