The Pilates Fix vs The Pilates Loft:Which is more popular by branded search in New Zealand?
In August 2026, The Pilates Fix had more branded searches than The Pilates Loft among tauranga pilates studios in New Zealand. The Pilates Fix was estimated to have 210 branded searches compared to The Pilates Loft’s 150, and held a 1.1% Share of Search versus The Pilates Loft’s 0.8%.
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Which is more popular in search, The Pilates Fix or The Pilates Loft?
Compare Tauranga Pilates studios using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Pilates Fix, The Pilates Loft. The figures are in the table below the chart.
View monthly share of search table
| Month | Reform Fitness | The Pilates Fix | Encore Pilates | The Pilates Loft | Boost Reformer Pilates | Campbell Pilates & Wellness |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 0.77% | 0.55% | 1.3% | 0.64% | 0.05% |
| Nov 2025 | 97% | 0.98% | 0.56% | 1% | 0.42% | 0.05% |
| Dec 2025 | 96.9% | 1.1% | 0.53% | 1% | 0.37% | 0.05% |
| Jan 2026 | 96.4% | 1.1% | 0.77% | 0.99% | 0.6% | 0.13% |
| Feb 2026 | 96.1% | 0.97% | 0.88% | 1% | 0.65% | 0.32% |
| Mar 2026 | 96.3% | 1.2% | 0.69% | 1% | 0.64% | 0.18% |
| Apr 2026 | 96.7% | 0.97% | 0.69% | 0.83% | 0.65% | 0.14% |
| May 2026 | 96.3% | 1% | 0.72% | 1.1% | 0.67% | 0.24% |
| Jun 2026 | 96.3% | 0.86% | 0.75% | 1.2% | 0.86% | 0.1% |
| Jul 2026 | 95.5% | 1.1% | 1% | 0.96% | 0.9% | 0.48% |
| Aug 2026 | 96.4% | 1.1% | 0.85% | 0.8% | 0.58% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
How has the The Pilates Fix and The Pilates Loft comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: The Pilates Fix took it in December 2025, The Pilates Loft took it in February 2026, The Pilates Fix took it in March 2026, The Pilates Loft took it in May 2026, The Pilates Fix took it in July 2026.
- Across the 11 months ending August 2026, The Pilates Fix’s estimated Share of Search among tauranga pilates studios in New Zealand moved from 0.77% to 1.1%, and its estimated monthly branded searches moved from 170 to 210.
- Across the 11 months ending August 2026, The Pilates Loft’s estimated Share of Search among tauranga pilates studios in New Zealand moved from 1.3% to 0.8%, and its estimated monthly branded searches moved from 280 to 150.
How did search popularity change for New Zealand tauranga pilates studios in August 2026?
2 changes
Estimated monthly branded searches for The Pilates Fix in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
Estimated monthly branded searches for The Pilates Loft in New Zealand fell 46.4% over 11 measured months, from 280 to 150 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using The Pilates Fix’s and The Pilates Loft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Pilates Fix
1 branded search term
- the pilates fix
The Pilates Loft
4 branded search terms
- the pilates loft
- the pilates loft nz
- the pilates loft tauranga
- thepilatesloft
Put your own brand in this comparison
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