Brandwave

How popular isThe Pilates Loft in search?

In August 2026, there were an estimated 150 branded searches for The Pilates Loft in New Zealand which is down 46.4% over the last 11 months. The Pilates Loft holds 0.8% estimated Share of Search among New Zealand tauranga pilates studios and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Reform Fitness96.4%
  2. The Pilates Fix1.1%
  3. Encore Pilates0.85%
  4. The Pilates Loft0.8%
  5. Boost Reformer Pilates0.58%
  6. Campbell Pilates & Wellness0.27%
The Pilates Loft website (opens in a new tab)

Follow The Pilates Loft and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which tauranga pilates studios compete with The Pilates Loft?

The Pilates Loft against tauranga pilates studios in New Zealand, by month

Share of Search by month for Reform Fitness, The Pilates Loft. The figures are in the table below the chart.

View monthly share of search table
MonthReform FitnessThe Pilates FixEncore PilatesThe Pilates LoftBoost Reformer PilatesCampbell Pilates & Wellness
Oct 202596.7%0.77%0.55%1.3%0.64%0.05%
Nov 202597%0.98%0.56%1%0.42%0.05%
Dec 202596.9%1.1%0.53%1%0.37%0.05%
Jan 202696.4%1.1%0.77%0.99%0.6%0.13%
Feb 202696.1%0.97%0.88%1%0.65%0.32%
Mar 202696.3%1.2%0.69%1%0.64%0.18%
Apr 202696.7%0.97%0.69%0.83%0.65%0.14%
May 202696.3%1%0.72%1.1%0.67%0.24%
Jun 202696.3%0.86%0.75%1.2%0.86%0.1%
Jul 202695.5%1.1%1%0.96%0.9%0.48%
Aug 202696.4%1.1%0.85%0.8%0.58%0.27%
Sep 2026——————

  1. 1.Reform Fitness

    96.4%

    held 1st · 18.2K estimated branded searches · +1% vs prior month · +0.9 points

  2. 2.The Pilates Fix

    1.1%

    held 2nd · 210 estimated branded searches · 0% vs prior month · 0 points

  3. 3.Encore Pilates

    0.85%

    held 3rd · 160 estimated branded searches · -15.8% vs prior month · -0.2 points

  4. 4.The Pilates Loft

    0.8%

    held 4th · 150 estimated branded searches · -16.7% vs prior month · -0.2 points

  5. 5.Boost Reformer Pilates

    0.58%

    held 5th · 110 estimated branded searches · -35.3% vs prior month · -0.3 points

  6. 6.Campbell Pilates & Wellness

    0.27%

    held 6th · 50 estimated branded searches · -44.4% vs prior month · -0.2 points

Compare search popularity between The Pilates Loft and its closest rivals

How has branded search demand for The Pilates Loft changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Pilates Loft in New Zealand fell from 280 to 150.
  • Across the 11 months ending August 2026, The Pilates Loft fell from 2nd to 4th among tauranga pilates studios in New Zealand.

How did search popularity change for New Zealand tauranga pilates studios in August 2026?

  1. In August 2026, Reform Fitness gained estimated Share of Search among tauranga pilates studios in New Zealand, from 95.5% to 96.4%.

  2. Estimated monthly branded searches for Campbell Pilates & Wellness in New Zealand rose 400% over 11 measured months, from 10 to 50 in August 2026.

  3. Estimated monthly branded searches for Encore Pilates in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.

  4. Estimated monthly branded searches for The Pilates Fix in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  5. Estimated monthly branded searches for The Pilates Loft in New Zealand fell 46.4% over 11 measured months, from 280 to 150 in August 2026.

  6. Estimated monthly branded searches for Boost Reformer Pilates in New Zealand fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

How is The Pilates Loft measured?

Brandwave collects information about searches that people make online using The Pilates Loft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • the pilates loft
  • the pilates loft nz
  • the pilates loft tauranga
  • thepilatesloft

Do you work for The Pilates Loft? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is The Pilates Loft your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record