Encore Pilates vs The Pilates Loft:Which is more popular by branded search in New Zealand?
In August 2026, Encore Pilates and The Pilates Loft were level on Share of Search among tauranga pilates studios in New Zealand, with an estimated 160 versus 150 branded searches, at 0.85% and 0.8% estimated Share of Search.
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Which is more popular in search, Encore Pilates or The Pilates Loft?
Compare Tauranga Pilates studios using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Encore Pilates, The Pilates Loft. The figures are in the table below the chart.
View monthly share of search table
| Month | Reform Fitness | The Pilates Fix | Encore Pilates | The Pilates Loft | Boost Reformer Pilates | Campbell Pilates & Wellness |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 0.77% | 0.55% | 1.3% | 0.64% | 0.05% |
| Nov 2025 | 97% | 0.98% | 0.56% | 1% | 0.42% | 0.05% |
| Dec 2025 | 96.9% | 1.1% | 0.53% | 1% | 0.37% | 0.05% |
| Jan 2026 | 96.4% | 1.1% | 0.77% | 0.99% | 0.6% | 0.13% |
| Feb 2026 | 96.1% | 0.97% | 0.88% | 1% | 0.65% | 0.32% |
| Mar 2026 | 96.3% | 1.2% | 0.69% | 1% | 0.64% | 0.18% |
| Apr 2026 | 96.7% | 0.97% | 0.69% | 0.83% | 0.65% | 0.14% |
| May 2026 | 96.3% | 1% | 0.72% | 1.1% | 0.67% | 0.24% |
| Jun 2026 | 96.3% | 0.86% | 0.75% | 1.2% | 0.86% | 0.1% |
| Jul 2026 | 95.5% | 1.1% | 1% | 0.96% | 0.9% | 0.48% |
| Aug 2026 | 96.4% | 1.1% | 0.85% | 0.8% | 0.58% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
How has the Encore Pilates and The Pilates Loft comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Encore Pilates took it in July 2026.
- Across the 11 months ending August 2026, Encore Pilates’ estimated Share of Search among tauranga pilates studios in New Zealand moved from 0.55% to 0.85%, and its estimated monthly branded searches moved from 120 to 160.
- Across the 11 months ending August 2026, The Pilates Loft’s estimated Share of Search among tauranga pilates studios in New Zealand moved from 1.3% to 0.8%, and its estimated monthly branded searches moved from 280 to 150.
How did search popularity change for New Zealand tauranga pilates studios in August 2026?
2 changes
Estimated monthly branded searches for Encore Pilates in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.
Estimated monthly branded searches for The Pilates Loft in New Zealand fell 46.4% over 11 measured months, from 280 to 150 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Encore Pilates’ and The Pilates Loft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Encore Pilates
4 branded search terms
- encore pilates
- encore pilates and wellness
- encore pilates tauranga
- encorepilates
The Pilates Loft
4 branded search terms
- the pilates loft
- the pilates loft nz
- the pilates loft tauranga
- thepilatesloft
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