Brandwave

Reform Fitness vs The Pilates Fix:Which is more popular?

In September 2026, Reform Fitness had more branded searches than The Pilates Fix among Tauranga Pilates studios in New Zealand. Reform Fitness had about 230 branded searches, while The Pilates Fix had 220. Reform Fitness made up 23.7% of all Tauranga Pilates studio searches we track, and The Pilates Fix accounted for 22.7%. When we asked ChatGPT and Google AI Overviews about Tauranga Pilates studios, The Pilates Fix appeared in two of the three answers and Reform Fitness in none.

Among Tauranga Pilates studios in New Zealand in September 2026

Who do people search for more?

Reform Fitness and The Pilates Fix are searched for about as often as each other.

Reform Fitness 230 searchesThe Pilates Fix 220 searches

Who does AI mention more?

The Pilates Fix, mentioned in 2 of 3 answers, Reform Fitness in 0

The Pilates Fix in 2 of 3Reform Fitness in 0 of 3

Who does AI recommend more?

The Pilates Fix, the only one of the two named

The Pilates Fix first in 2Reform Fitness never named

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Top Tauranga Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Pilates Fix was mentioned in two out of three: in two of the three ChatGPT answers. Reform Fitness did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Pilates Loft1st
  2. The Pilates Fix2nd
  3. Boost Reformer Pilates3rd
  4. KX Pilates Bethlehem4th
  5. Campbell Pilates & Wellness5th
  6. Encore Pilates6th
  7. Reform Fitness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga Pilates studios

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Reform Fitness or The Pilates Fix more popular in search?

This chart shows how often people search Google for Reform Fitness and The Pilates Fix by name. Each line represents a brand's share of searches for all seven Tauranga Pilates studios we track, month by month, from searches in New Zealand.

Reform Fitness and The Pilates Fix among Tauranga Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, The Pilates Fix. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessThe Pilates FixKX Pilates BethlehemThe Pilates LoftBoost Reformer PilatesEncore PilatesCampbell Pilates & Wellness
Oct 202525.6%17.9%22.2%18.8%9.4%5.1%0.85%
Nov 202525.5%17.9%24.5%17%6.6%7.5%0.94%
Dec 202525.7%20%30.5%14.3%4.8%3.8%0.95%
Jan 202629.9%16.4%23.9%14.2%8.2%6%1.5%
Feb 202623.8%17.2%26.2%14.8%9%4.9%4.1%
Mar 202622%21.2%24.2%13.6%10.6%6.1%2.3%
Apr 202622.5%18.9%28.8%13.5%9.9%4.5%1.8%
May 202622.7%17.6%26.9%12.6%9.2%6.7%4.2%
Jun 202625.2%16.2%23.4%16.2%9.9%7.2%1.8%
Jul 202623.3%20.7%22.4%12.9%9.5%8.6%2.6%
Aug 202625%22.8%22.8%10.9%9.8%6.5%2.2%
Sep 202623.7%22.7%21.6%12.4%11.3%7.2%1%

How has the Reform Fitness and The Pilates Fix comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga Pilates studios in September 2026?

2 changes

  1. In September 2026, Reform Fitness lost share of searches among Tauranga Pilates studios in New Zealand, from 25% to 23.7%.

  2. In September 2026, The Pilates Fix rose from 3rd to 2nd among Tauranga Pilates studios in New Zealand.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Reform Fitness’ and The Pilates Fix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reform Fitness

16 branded search terms

  • reform cambridge
  • reform commercial bay
  • reform dunedin
  • reform ferrymead
  • reform fitness
  • reform fitness hobsonville
  • reform fitness karaka
  • reform fitness ormiston
  • reform fitness prebbleton
  • reform petone
  • reform pilates
  • reform queenstown
  • reform rotorua
  • reform victoria park
  • reform wanaka
  • reformfitness

The Pilates Fix

2 branded search terms

  • pilates fix
  • the pilates fix

How the Brand Demand Index is measured

Other head-to-heads among Tauranga Pilates studios

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