Brandwave

Reform vs Sculpt Reformer Pilates:Which is more popular?

In September 2026, Reform had more branded searches than Sculpt Reformer Pilates among Christchurch Pilates studios in New Zealand. Reform had about 390 branded searches, while Sculpt Reformer Pilates had 70. Reform made up 14.1% of all Christchurch Pilates studio searches we track, and Sculpt Reformer Pilates accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about Christchurch Pilates studios, Reform appeared in three of the five answers and Sculpt Reformer Pilates in one. Reform was mentioned before Sculpt Reformer Pilates in every answer.

Among Christchurch Pilates studios in New Zealand in September 2026

Who do people search for more?

Reform, about 6 searches for every 1 for Sculpt Reformer Pilates

Reform 390 searchesSculpt Reformer Pilates 70 searches

Who does AI mention more?

Reform, mentioned in 3 of 5 answers, Sculpt Reformer Pilates in 1

Reform in 3 of 5Sculpt Reformer Pilates in 1 of 5

Who does AI recommend more?

Reform, named ahead of Sculpt Reformer Pilates in every answer

Reform first in 3Sculpt Reformer Pilates never first

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Top Christchurch Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reform was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sculpt Reformer Pilates was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reform was listed before Sculpt Reformer Pilates in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reform1st
  2. Balance Pilates2nd
  3. Carve Studio3rd
  4. Sculpt Reformer Pilates3rd
  5. Reform Fitness5th
  6. Camp Pilates–
  7. Core Pilates and Mind–
  8. Arched Reformer Pilates–
  9. Centred Studios–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reform3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Balance Pilates3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reform Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carve Studio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sculpt Reformer Pilates1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camp Pilates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Core Pilates and Mind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arched Reformer Pilates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centred Studios0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Christchurch Pilates studios

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Reform or Sculpt Reformer Pilates more popular in search?

This chart shows how often people search Google for Reform and Sculpt Reformer Pilates by name. Each line represents a brand's share of searches for all nine Christchurch Pilates studios we track, month by month, from searches in New Zealand.

Reform and Sculpt Reformer Pilates among Christchurch Pilates studios in New Zealand, by month

Share of searches by month for Reform, Sculpt Reformer Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessReformCamp PilatesCarve StudioBalance PilatesCore Pilates and MindArched Reformer PilatesSculpt Reformer PilatesCentred Studios
Oct 202556.6%19.8%0%10.7%4.7%4.7%1.1%1.9%0.55%
Nov 202559.7%19.5%0.33%8.6%5.6%3.6%0.99%1.3%0.33%
Dec 202558.3%19.2%1.6%6.8%5.5%5.5%0.98%1.6%0.33%
Jan 202655.3%22.3%1.3%6.9%5.3%5.3%1%1.8%0.76%
Feb 202655.7%18.7%1.6%7%5.4%6.6%2.8%1.6%0.63%
Mar 202649.2%19.5%8.6%8.6%4.6%4.6%2.4%1.9%0.54%
Apr 202655.9%15.8%8.6%7%5.6%2.9%1.3%2.4%0.53%
May 202650.6%18.3%5.3%8.1%8.1%4.3%1.2%3.4%0.62%
Jun 202653.4%18.3%5.3%8.4%5.3%5.3%1.6%2.2%0.31%
Jul 202653.4%15.7%6.9%6.9%6.9%6.9%0.66%2.3%0.33%
Aug 202654.7%15.4%8.4%6.8%5.5%5.5%1.3%2.3%0.32%
Sep 202657.4%14.1%6.1%6.1%5.1%5.1%3.2%2.5%0.36%

How has the Reform and Sculpt Reformer Pilates comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch Pilates studios in September 2026?

2 changes

  1. In September 2026, Arched Reformer Pilates overtook Sculpt Reformer Pilates to rank 7th among Christchurch Pilates studios in New Zealand, with 3.2% of the searches.

  2. In September 2026, Reform lost share of searches among Christchurch Pilates studios in New Zealand, from 15.4% to 14.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Reform’s and Sculpt Reformer Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reform

1 branded search term

  • reform pilates christchurch

Sculpt Reformer Pilates

1 branded search term

  • sculpt reformer pilates

How the Brand Demand Index is measured

Other head-to-heads among Christchurch Pilates studios

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